In this one, I share with you the story of one of the most ambitious and success-hungry PTs I've ever worked with. You're about to hear from Keith Roed - of Impact PT in Sioux City, Iowa - as he presents to the room at last year’s PPM LIVE (23) in Orlando. At each event, I invite 5 clients to the stage to share with the room their best lessons on growing a business as well as what worked in marketing to help them become so successful.    Keith's story is one I will never forget: He called […]

In this one, I share with you some amazing highlights from the keynote session James Lawrence gave at PPM LIVE in 2022. My favorite was when James spoke about it being ok to have a "five-minute pity party - but no more". The best thing about this Podcast is not just the content, but the story behind how James was the INSPIRATION for the amazing Chris Nikic - who happens to be the speaker at PPM LIVE 24. Turn me up nice and loud to listen to how it all works... 

In this one I share with you LIVE footage from when we had Dan Kennedy - the worlds No.1 Marketing Expert and  guy who taught me everything I know about Marketing - on my stage at PPM LIVE. One of the things I got from Dan was the ability to make myself immune from criticism. Easier said than done, especially when you're in pursuit of a successful business that means you have to say and do things that lots of people don't agree with and we live in a world where most people have nothing else to […]

In this one I interview the amazing Kevin O'Leary from Shark Tank... Kevin was the keynote speaker at my event a few years ago and today I am sharing with you some of the highlights of his session... Including: - Why Truthfulness is Your Best Business Strategy  - Non-Negotiable Standards: The Key to Entrepreneurial Success! - The Key to Great Leadership: Listen and Tell the Truth - Master Team Performance and Accountability If you're coming to PPM LIVE 24, this should get you excited... and if […]

In this one I share with you my own experience of meeting and working alongside Daymond John at one of the past PPM LIVE events. I got to spend an hour or so with Daymond before he went on stage to deliver a keynote, and I learned that he thinks RADICALLY different about time and how to make the most of it. I'll tell you more on the podcast. He then went on to talk about having just "27 summers left"... and what that really means to how he lives life. It blew the minds of everyone in the room. […]

In this one I RELIVE the magic of Marcus Lemonis - the Profit - who was last years headline speaker at PPM LIVE.    Marcus delivered real GOLD to the room - the type you expect from such a successful business owner - but it’s what he shared with my KIDS before his talk that impressed me most…   See, Marcus gave my 7 year old the best lesson in business I could have wished for. Just before his keynote he took the time to explain to Tobias why although he’d made $300 at PPM LIVE (selling […]

In this one I share 5 reasons why your team may be holding you back from the growth you crave. It's easy to think that it's all their fault, and that they're not good enough, but there's also the possibility that you - or your managers - aren't doing what you should be to grow their talent and develop their skills. Turn me up nice and loud as I explore the different reasons for your frustration with your team's progress.  Get PPM LIVE 24 tickets at: www.ppmlive24.com (use "podcast" to save […]

In this one I go deep into the mind of people stuck at a life that is what you might call "average". They get to a certain point, but they can't seem to get beyond it. Life is "OK" but it's not amazing. It's had some success, but there's also lots of frustration.  In this podcast I describe a real-life situation I encountered with a PT who had quit her job but in the last 3 years hasn't been able to get her salary above that what she was making when employed.  There' s probably a lot of […]

Welcome back to the Podcast! After a summer of travel, I have a LOT to share with you on the podcast. The first is the massive disruption that is happening over at Google which is causing a big headache for Clinic owners who have relied upon it for over a decade.  The disruption is real. The question is, is it a temporary thing? Or, is this the end of Google Ads and that once very reliable platform being as effective as it once was?  As they say, "every dog has its day"... is it time to […]

In this one, you can hear from 4 of the leading PT business owners in the USA at our recent New Jersey event. One panellist, Ida Hirst, from California, shared how she was considering closure as costs continued to rise, and insurance reimbursements tumbled. Fast forward a year in our community, and Ida is now much more profitable and has a higher percentage of cash-pay patients in her clinic. And a special mention to Michael Chin, Jason Han, and Lauren Manna who also shared their biggest […]

In this one, 5 of the most successful private practice owners in the UK take to the stage at our recent PPM LIVE UK event in London. They share their inspiring stories from employed physios and solo practitioners to extremely profitable physio clinic owners with big teams, multiple locations, and financial freedom. If you're looking for inspiration, this is a great podcast. And with insights into the challenges, pitfalls, and painful lessons along the way, you can also discover important […]

Join me LIVE as I induct Amy Konvalin, ANOTHER superstar physical therapy business owner, to the "Paul of Fame". Amy is the founder of Physical Therapy For everyBODY in Maple Valley, Washington, author, and has been a part of our community for many years. Amy has grown massively as a cash-pay PT clinic owner, and personally, with the results speaking for themselves... She's been able to buy her dream beach house - something which as a child she never imagined was possible! If you're a physical […]

In this one, I welcome Gina Fick, the founder of Fick PT and the newest “Paul of Famer”, onto the podcast to discuss her incredible journey as a mom of four leaving a corporate PT job to run her own 7-figure cash pay clinic. It’s a crazy story and something that made us both laugh – Gina was told by the HEAD of the private practice association in Colorado that starting her own private practice would be the worst thing that she could do! AND that not accepting insurance would NEVER work […]

In this one, I welcome Michael Chin who has gone from waiting in line for progression at a corporate mill PT clinic to a 7-figure, cash-pay PT business owner in less than 4 years. If you're a PT business owner looking to grow your private practice, Michael Chin from the Bay Area, California, is an incredible example of what's possible for you. Like many, Michael started at a corporate PT clinic but rather than waiting for progression, he decided to start his own physical therapy business […]

In this one, I talk to another TITAN of the UK Physiotherapy Profession - Phil Evans, of Solihull. We talk about how Phil used COVID as the turning point in his business career to move from solo practitioner to growing a real business, how he's built such a strong team that he trusts, and how he instilled a sales mentality into that team... Plus how he was able to more than DOUBLE his prices after a rather sobering moment at one of my mastermind events when he realized he was the LOWEST […]

In this one, I interview the amazing Will Harlow. To say that Will is one of the most successful physios I've ever had the pleasure of working with is an understatement. Will first listened to this Podcast 8 years ago when he was a student... he had no intention of starting his own business but then everything changed when he was told by his manager in the NHS that he'd have to wait SEVEN years for a promotion.  He came back to his podcast and the Paul Gough Mastermind community to help him […]

In this one I talk to the amazing Dave Mott who grew his physio clinic from 1 person to 16 in less than 8 years. He's moved his clinic (in Bournemouth, UK) from being wholly reliant upon him, to patients happy to see his other 8 therapists. In this one we talk about the big decisions he's made, the lessons he's learned, and why he LOST a fortune on the back of a decision that happened as a result of his success.    Plus, be sure to listen to the end to find out about Dave's GOLD Packages that […]

Is it right that ANYONE could work at your clinic for one week then quit and walk off with a list of all your patients and set up across the street the very next day?    The government seem to think so when this week they announced the END of non-compete agreements completely. They seem think it’s “fair”. Do you?    In this one I ask whether or not the recent announcement by the Government to END NON COMPETE clauses is a good thing or a bad thing for small business owners. Is it […]

In this one I talk candidly with Chris Stankiewicz, a real TITAN of the UK Sports Injury and Physiotherapy Community. Chris started his business in 2016 - inspired by this Podcast (true story) - and has grown one of the most successful clinics in the UK.   In this podcast we spoke about how Chris achieved his success, the lessons he's learned since starting, solving the PEOPLE challenge, the second business he started with his WIFE...   ...what he did when his head therapist QUIT on the […]

In this one, I tackle a huge concern for private practice owners worldwide - "my clinic is growing, but am I staying legal?". To answer this, I've got a special guest, legal expert and founder of Conscious Counsel, Cory Sterling with me, who talks us through the common pitfalls to avoid, and the essentials to consider as your private practice grows. Failing to comply with the law can leave you, and your business, open to hefty fines and reputation-crushing lawsuits that could shut down your […]

If you struggle with getting started, listen to this… If you feel like you need to have all the answers before starting, listen to this... If you want to make more progress than ever before listen to this…. In this one, I talk about why so many private practice owners (and people in general) get stuck spinning their wheels and making no progress. And I share the mindset shift needed to break through to the next level - and feel great while doing it!

In this one, I discuss the idea of being part of a “PHYSIO CULT” and explain why it's so important to create your own if you're a business owner.   The question “SHOULD you be part of a CULT?” was posed on social media lately and got a lot of responses. But I think most people missed the bigger point about what it really means to be part of a cult - and why it’s SO IMPORTANT that you consciously create your own (both at home and in the practice). Turn me up nice and loud and enjoy […]

In this one I tackle a post made by a DPT - Doctor or Physical Therapy - questioning the ethics of a Personal Trainer operating in a nearby gym who is using the term "DPT" (standing for 'Dynamic Personal Training'), in their marketing.    Do you think it's right? ... Do you think it's an issue for the profession?... Should it be something that is exclusive to PTs?  And, does it really make all that much difference if someone else uses it? Well, this PT (and many others) think it's […]

In this one, you can get the biggest lessons, shortcuts, and pitfalls, from five of the most successful private practice owners who attended our Las Vegas mastermind event. For this session, we welcomed five “PT turned successful entrepreneurs” to the stage to share their journey from growing from small clinics and solo practitioners to business owners that have multiple locations, a variety of cash-pay services, and managing big teams. Looking to grow your private practice in 2024, and […]

In this one, you can learn from 4 of the most successful private practice owners in the UK who shared their best strategies and biggest lessons which have led to record-breaking achievements from the stage at February’s PPM LIVE Dublin event.   For the packed room on Day 2 of PPM LIVE Dublin, this was an incredible session that inspired many with new ideas and mindset shifts, as well as helping clinic owners identify what mistakes they were making themselves in their private practice.   […]

In this one I cover 9 of the most important aspects if you're trying to scale a CASH Pay clinic, OR move from insurance to cash. One of the most interesting of the 9 is how well you can differentiate yourself from cheaper or insurance providers your patients are considering. Most people think it's about "better service" or being "better" at the clinical skills side of things. Easy to think that way, but it's definitely NOT that simple. If you want them to pay more they to hear more than […]

In this one I share with you SEVEN different ways you are probably/possibly losing money in your physio business. At this time of the year it's easy to think about all the places you want to make money - but what about where you are LOSING it? Isn't that more important? Let's fix the LEAKS before you add anything new (it's also a LOT easier to do so). In this one I also talk to about some upcoming LIVE (in person) events: The first is happening in Dublin, Feb 22-23 (where we will cover all the […]

In this one, Todd Wickstrom of Red Light Systems joins us to talk about how private practice owners looking to generate additional revenue to your clinic can use Red Light Therapy as a versatile, proven, and in-demand technology that patients love! Red Light Systems, is one of our trusted, and highly recommended PPM Live sponsors, and their tech can help you attract patients who are willing to spend BIG on natural and safe treatments that fix their problems.  Whether that’s acute or chronic […]

In this one I catch up on the last few weeks since PPM LIVE, reviewing some of the best things to happen at the event, as well as share the exciting news that we’re coming to Dublin for a 2-day Marketing event on Dec 13-14th. Plus, don’t miss the EPIC rant in this one where I call out the sheer HIPOCRISY of some physio’s who are OK with going on STRIKE (in the UK) to get a pay rise, but are quick to criticize and judge business owners like you and I for learning how to market and sell […]

This one is for everyone who is coming to PPM LIVE... it's the official warm up to the SOLD OUT event that is bringing together 250 clinic owners from around the world. Here's how to get the best from it and what you can expect when you all get here... GROOVY.  If you want to attend PPM LIVE from your own office or home, access the virtual pass here: www.ppmlive23.com

In this one I speak to the amazing Steve Mclean, a physio clinic owner from Scotland. Steve's build an incredibly successful clinic and in this episode we talk about life now that he's ALMOST out of patient care and managing ten staff, lessons he's learned about dealing with RISK, and the new project he's involved with that is making it easier for clinic owners to make more money, become more efficient and scale with ease.    For full details on the new project mentioned during the show that […]

In this one I answer questions from people interested in coming to PPM LIVE, as well as fend off a whole load of excuses as to why people who WANT TO COME, say they CAN'T! Is your excuse on here?    FYI, this is a very lighthearted look at how many excuses or reasons, although seemingly valid, really do nothing but get in the way of making a big decision that leads to a lot of PROGRESS.    Tip: this one might be worth listening to if nothing else but to learn how to handle ANY objection […]

Yesterday, I hosted a live global broadcast to make a massive - some would say major - announcement about this year's PPM LIVE. If you are at all interested in coming, listen to this episode. Don't miss out on this GROOVY Marketing Superconference for Private Practice Owners, happening October 19th-22nd in Orlando. If you have any questions, please email paul@paulgough.com and we will get those answered for you quickly. Go to ppmlive23.com to book your seat!

In this one, I share some things I learned at a marketing conference I was at this week, as well as what to do if you're worried about how the "economic turmoil" will affect you, or concerned about being left OUT of the emerging trends happening in the PT profession. There's a LOT of turmoil in the profession right now and this podcast has a solution for you.  Go here to book your seat for PPM LIVE 23: www.ppmlive23.com (in Orlando, October 19th-22nd)

This one comes hot on the heels of an "SOS" type conversation a member of my team had with a practice owner who, in her own words, is "$1,000's in debt and ready to close the practice." I don't give you advice to get out of debt or keep it open, only my thoughts on why such a thing happens in the first place in the hope you can avoid it or change course quickly if you think it's going to happen to you. And OH YEAH! It's the 600th EPISODE of the show. Thanks for listening this long... PPM LIVE […]

Just recently, I flew 2,200 miles from Orlando to LA for PHYSIO treatment on my hip, and that was in spite of the fact I could have seen a local physio, or simply ask one of my own to look at a long-standing hip injury. The reason why I did might surprise you but it's something that you can implement into your own life any time you are ready and I'm as certain as anything that when you do, you will see heightened success in life and business. Details of PPM LIVE are here: www.PPMLIVE23.com

In this one, I am live from LAX airport and about to fly to Orlando. I've spent the week with Jason Han of HealthFit in Pasadena (working on my hip) and during the week, I shared something with him that really seemed to resonate. It’s about how to better manage your people and have better relationships with people in general. It’s all revealed on today's episode. Enjoy. P.S - don't forget to book your seat for PPM Live in October... Go to www.ppmlive23.com now!

Hey Planet Paul, welcome to another episode of the podcast! Today, we're going back to one of Paul's keynotes at PPM Live 2022. He talks about how to grow a company that ACTUALLY makes money. Your staff needs to have their roles and pay grades clearly defined, in order for both parties to be successful. This is just a sneak peek into what we will be talking about at PPM Live this October in Orlando. If you are FED UP, money is drying out, and you have too much to lose at the hands of big […]

Welcome back to another episode of the podcast! We have a good one for you today, featuring all of our headliner speakers for PPM Live this October. In case you forgot, we've got "The Profit", Marcus Lemonis, The Love Doctor, Anil Gupta, and Financial Expert, Greg Crabtree. If you haven't booked your seat for PPM Live - what are you waiting for? You don't want to miss the opportunity to see our three amazing speakers in person. Go to www.ppmlive23.com to book your seat and enjoy the episode!

This one is for anyone who has ever felt guilty (that's everyone, lol!), or is perpetually plagued by it. See, some people live their whole life feeling guilty - even when they feel HAPPY, they feel guilty that they are. It's no way to live but so many do (especially in the Entrepreneurial world where we have so many people and things wanting our time - like our kids and families). A few years back, I decided to change my mind on feeling guilty and came up with a completely different way to […]

In this one, we've pulled out some previous audio of the headline speaker of the upcoming PPM LIVE 23, Marcus Lemonis, talking about various different aspects of business ownership. From marketing, to finance and managing your personal life, and being vulnerable with customers; in this episode, Marcus covers some very important aspects of running a successful business and enjoying life that you need to know. This episode is designed to get you excited for the upcoming event. Marcus will be […]

In this one, I share with you the four different phases of progress - or transition - that practice owners like you find themselves in. From Denial, to Acceptance, Turbulence and Joy, there's a very good chance you're in one of them and especially if you're trying to make a big change like move away from insurance. As well as that I talk about the difference between "good busy" and "bad busy" and what the most important thing is whenever you're considering attending an event or a seminar. Turn […]

If you can hear the excitement in my voice in this episode it's because the excitement is real... It's time I get to announce who "Mr. X" is, the headline speaker at PPM LIVE in October, in Orlando. Turn me up nice and loud to listen to the announcement to find out who he is, why it's important to you, and then listen to live footage of this person at the end before booking your seat or seats for PPM LIVE. To give you a clue: I'd describe this person as a cross between Tony Robbins and Kevin […]

In this one, I tackle the rumor that Marc Cuban is going to be the headline speaker at PPM LIVE 23 (www.ppmlive23.com), as well share a story about a DREADFUL service experience in Orlando at the weekend that I think is a sign of the new times that we're in. There's a big lesson in it for how you must run your business as well as what the TWO real threats to your business really are. 

In this one, I answer the question that everyone is asking me lately about whether or not Prince Harry is going to be the Keynote speaker at this year's PPM LIVE... As well share a story about how proud I was that my 6-year-old son, Tobias, was the only person in his class to tell his teacher that following rules wasn't always a good idea. Turn me up nice and loud to listen to the episode and then head over to www.ppmlive23.com to book your seats for this year's big event. 

In this one, I'm talking all about how to live beyond the limitation of imitation and why you need to start making decisions and living for YOURSELF. Stop trying to please other people and do start doing things for you. P.S Did you hear about PPM LIVE 2023 yet? We're just days away from announcing the name of "Mr.X" - our TV famous, billionaire headline speaker. Last year we had Daymond John (Shark Tank) and James Lawrence (Iron Cowboy) and this year we've upped the game even more. All […]

In this one, we're traveling back to last year's PPM Live event, where Anil Gupta gives an inspirational talk about how if you want to change, YOU have to change. He says that you can't measure your success based on other people, and to stop comparing yourself to others. You never know what someone is going through and how they define success. Anil has a gift for identifying blocks and patterns that are keeping a person stuck and from the stage he uses his advanced intuitive gifts to […]

Hey everyone, welcome back to another episode of the podcast! Today, we have a snippet of my interview with Dan Kennedy at our Cleveland mastermind event last month. Dan is talking all about criticism. It really comes down to WHO is giving you criticism and whether or not you choose to take it. Also... If you are a cash-pay clinic looking to scale - you need to be at PPM Live in October. If you are an insurance company looking to get more cash in your business in the next 12-18 months, […]

In this one, we are taking you back to 2019 for one of our Mastermind Events in Nashville with Mike Michalowicz. The first half of the podcast will be a Q&A with Mike, myself, and our Mastermind Members. We dive into all things finance, like debt, taxes, profits, and cash equity. The second half of the episode will be focused on hiring. Mike talks about why he mainly hires part-time employees (who get the same amount of work done as full-time employees). Before we get into it, be sure […]

Here is a snippet of my interview with James Lawrence at PPM Live 2022, where he talks about how to overcome doubts from friends and family, how important communication is, and how he ignores haters on social media. If you missed last year's event, don't worry! We're in the exact same hotel as last year, with the same amazing stage as last year, except this year's event is going to be TWICE as big and the money we've spent on SPEAKERS is TWICE as much... It means last year's event was epic, […]

In this one, we're throwing it back to 2021 to my interview with Kevin O'Leary. We talk about the importance of the customer journey, how to increase the lifetime value of a patient, and Kevin's business standards. Make sure to listen to the end, where I ask Kevin if it really is true that he made his kids fly in economy because they didn't have any money... You know I can't let you get away without talking about PPM Live 2023... If you are FED UP, Money is drying up, and you have too much […]

In this one, we are revisiting Daymond John's Q&A with Paul at PPM Live 2022. Daymond shares tips on strategic partnerships, what to do if you think you're a bad boss, and answers the question, "do the doubts ever go away?" At last year's Private Practice Marketer Live Event, we had 220 people there... We had practice owners from across the USA, Canada, UK, Ireland, Paraguay, and as far away as the UAE. This year, we're expecting people from Australia, Denmark, and other places from […]

Hey everyone, welcome back to another episode of the podcast! We've got a good one for you today, with a recap of our event in Cleveland with Dan Kennedy. Dan speaks all about how to get away from insurance and doctors and talks about how to nail patient referrals. Also, if you didn't hear yesterday's massive announcement... here it is! Private Practice Marketer LIVE is back for 2023 and it's taking place in the same hotel, in Orlando on October 19th-22nd......the only difference is this time […]

In this one, I share with you my favorite part of all our mastermind events - the member success panel. 6 members share tips and strategies that are working for each one, as well as their journey and the problems they've faced, including ways my team and I have been able to help them overcome such obstacles. Reasons to listen to this one? Find out how one member has built a "DONE FOR YOU YOGA" program (yes you read that right - done for you YOGA), as well as how one member from Texas has added […]

In this one, I share with you my opening session from day 2 of the Dan Kennedy Mastermind in Cleveland, Ohio. I share with you a revelation that I had a few years ago about how although there are many business owners you COULD be competing within your town, the reality is that it's not as many as you think. When you make the decision to live a certain way, or act a certain way, or to invest in yourself and develop yourself you aren't competing with everyone else in town - you're down to about […]

In this one, I share with you an interview I did with former Liverpool and England soccer player, John Barnes. John was a childhood hero of mine and the person that got me into soccer in the first place. I invited John to our most recent mastermind in the UK at Tottenham Stadium and asked him about the best managers he's worked with, what made them different, and how they managed big egos. We spoke about the importance of culture and how some lessons from his best soccer teams can be […]

Join me in this episode as we recap the 4% Mastermind event at the Tottenham Hotspur Stadium in London, and hear from 4 successful private practice owners from all over the world. Discover their secrets to transforming startups into multiple thriving locations with a robust team. Turn me up nice and loud as we delve into the most critical questions and insights that you can apply to elevate your own business. ------------------------ Subscribe to my YouTube channel: […]

For everyone who is coming to our event this weekend, here are a few top tips to get the best out of the weekend and what you can expect! If you have FOMO, be sure to follow our Facebook and Instagram page (@ThePaulGough) to see what you're missing 😉 And don't worry, PPM Live 23 will be coming at you very soon... We can't wait to see you soon.

We are only FIVE days away from our big event in Cleveland with me and Dan Kennedy, and it isn't too late for you to book your seat! paulgough.com/dan Why should you join us in Cleveland anyways? Well, if you have aspirations to be a millionaire and take home a LOT of profit - this is event for you. Go to paulgough.com/dan to book your seat and be sure to turn the episode up nice and loud.

In this episode, I talk about why you need to start thinking bigger and stop limiting yourself to being "just" a physical therapist. Is an identity expansion needed? Why not think of yourself as a celebrity? Be the team builder. You should have unlimited possibilities for yourself. It is achievable. Go after it. ---------------------------------- Subscribe to my YouTube channel: https://youtube.com/@ThePaulGough Check out my Best Selling Books for Physical Therapists: […]

Welcome back to another episode of the podcast! Today, Paul is sharing what it means to be emotionally fit and how it will boost your PT business's success - and also tells us why selling to people who DON'T know about physical therapy is KEY to multiplying your revenue. Make sure to book your seat for our upcoming event with Dan Kennedy in Cleveland on July 8th and 9th. There's only a week and a half left, and you don't want to miss this. Go to paulgough.com/dan to book your seat. Enjoy the […]

Welcome back to another episode of The Paul Gough Audio Experience! In this episode, Paul is sharing three of the most important things he has learned from Dan over the past 10 years. Firstly, "approval is absolutely not needed", secondly, "the marketers of the business make the most money", and lastly, "experts educate". Be sure to book your seat for July 8th and 9th at paulgough.com/dan - it's coming up quickly. Turn the episode up nice and loud, and enjoy! P.S. - watch the full travel vlog […]

A few weeks ago, I flew to spend the day with Dan Kennedy in his home in Cleveland (see that video here: https://youtu.be/U2dJg-mrmOQ) I went to Cleveland to prepare for our big event on July 8th and 9th, with Dan, and we talked openly about the future of PT (listen to the podcast here: www.paulgough.com/podcast/episode-567) We'll discuss how shifting your mindset from practitioner to marketer can change your PT career, and how you can get to a point where APPROVAL ISN'T NEEDED. You will […]

Welcome back, everyone! Today, Dan Kennedy and I take a closer look at the growing influence of large corporations in the healthcare industry and the challenges facing private practices. What does the future hold for physical therapists? Keep listening to find out. By the way, have you booked your seat for Cleveland yet? Join Dan and me in Cleveland on July 8th and 9th - it's coming up quickly, so don't wait! Go to paulgough.com/dan to book your seat! Enjoy the episode! P.S - Watch the full […]

Welcome back to another episode of the podcast! Today, Dan Kennedy and I are discussing the factors that keep business owners from achieving financial success. You must have the right mindset and behavior to be successful. Did you know we are less than one month away from our big event in Cleveland? Join me, Dan, and many other like-minded business owners on July 8th and 9th in Cleveland, Ohio. Book your seat at paulgough.com/dan and email paul@paulgough.com if you have any questions. Let's […]

Welcome back to the podcast! In this episode, we revisit my trip to Cleveland to see Dan Kennedy, as we explain the importance of identifying your target audience, repelling those who don't fit your target market, and communicating effectively to grow your business. if you are avoiding to market, you will be at a significant financial disadvantage, so keep listening to learn how to stand out in a crowded market and take your business to the next level. And don't forget to book your seat to […]

I found some UNRELEASED content from when I went to Dan's house in Cleveland, Ohio... In this episode, Dan Kennedy talks about the consolidation of big healthcare systems and how important it is to have multiple sources of patients. Listen to why Dan says "the worst number in business is one." Dan will be joining us in Cleveland on July 8th and 9th, and we'd love to see you there too. Book your seat at www.paulgough.com/dan, turn me up nice and loud, and enjoy. P.S - Watch the full video […]

In this one, I sit down with the world's No.1 Marketing Expert Dan Kennedy in his office, at his home in Cleveland. I flew there for the day to prepare for our big event together and we talk openly about the future of PT... How PTs have become a "second class citizen" in health care ... and the "Darwinian consolidation" that PTs need to be aware of where the big hospital systems are trying to buy out the small independents (and make it impossible for those left to compete). This takeover is […]

If you can hear the excitement in my voice in this podcast - it is real. In this one, I confirm the rumors that "YES", we're bringing the marketing legend that is Dan Kennedy to the stage, live and in person, at our July 8-9th Mastermind Event (in Cleveland, Ohio). Details at: www.paulgough.com/dan Dan and I will be hosting a two-day Mastermind meeting titled: "Zero to Million" - The unspoken secrets of renegade Millionaires (PLUS, the even BIGGER secrets of Insurance to Cash Pay Success). […]

In this episode, I share 3 more LIFE-CHANGING principles inspired by the marketing genius himself, Dan Kennedy, who has played a significant role in shaping my personal growth and success as a business owner over the past decade. Today's podcast has a clip of me LIVE from the stage at our latest Mastermind Event in Las Vegas where I shared with 100+ practice owners just some of the many ways Dan has radically shifted my thinking and actions that in doing so have radically changed the […]

Are you a healthcare professional looking to boost your practice's revenue? Look no further! Join me with renowned expert Dr. Joe Simon as he shares his invaluable insights on how to add a new stream of cash-pay revenue to your practice. Dr. Joe Simon, CEO at 3DM Diagnostics, a seasoned entrepreneur and healthcare consultant for over 20 years, has helped numerous medical professionals unlock the potential of cash-pay services, allowing them to expand their offerings and increase their […]

In this one, I talk about how you make the transition from "expert in your own head", to getting more stuff done, getting better results, and actually making use of your expertise so that you see big improvements in the quality of your life. I talk through 6 different things you need to consider. Turn me up nice and loud and enjoy the show. Links to the events: www.paulgough.com/dan (July 8-9th) and for the London event: www.paulgough.com/guest (June 27-28th)

In this one I ask the question: Is It TIME?! Is it time that you got serious about and stopped dabbling with marketing, and finally sorted out your online marketing, social media, and got a website that finally DOES something so you can bring in more high-value, cash-pay patients?  Referrals from doctors severely limit you to insurance patients and if you're wanting to find more cash pay, you have to be online when they look. Even if you are fully insurance, is it time to add 10-20% of your […]

In this episode, I dive deep into the idea that "what got you here won't get you there". Specifically, I talk about the difference in the behaviors and thinking required of business owners at say, $40-50k per month in revenue, how they got there, and what must CHANGE in order to get to $80-100k per MONTH and beyond.    If you're currently stuck trying to bust through what appears to be an invisible ceiling, then you will love this podcast. Turn me up nice and loud and enjoy it.    Details […]

In this episode, I touch on a very real subject that many business owners NEVER get a handle on - and that is spending more time at work than with their family. If you're in that same boat and want to know how to break the addiction to work and start getting home earlier or more spontaneously, this is for you. Turn me up nice and loud and be sure to tell your colleagues and peers all about it if they need to hear it too. Details on the summer events: -London, UK, June […]

In today's episode, I take you back in time to this past weekend at our 4% Mastermind event in Las Vegas. We brought up 5 practice owners from around the country and asked them the most pressing questions on how they've gone from start-up to success, how they started with nothing and have grown to several locations and staff. What will you learn from them and take back to your business? Turn me up nice and loud. This is always my favorite session at these events

In this one, I discuss FIVE steps that I'd take if I were starting - or not making the progress I wanted - and wanted to accelerate my success. Whether you are just starting your practice, or you've been in business for years and now find yourself stuck, there's something in this podcast for you. Turn me up nice and loud to listen to my answer... Details on Infusionsoft/KEAP systems: www.paulgough.com/infusionsoft Send an email to paul@paulgough.com for details on future events and seminars […]

This one is especially for everyone coming to Las Vegas this weekend... we can't wait to see you all and I've put this together to give you a heads-up on everything you can expect and what you're going to get from coming this weekend. Just wait for the AFTER PARTY... it's a "Frank Sinatra" Rat Pack Band theme and it starts at 7:30 pm in the main ballroom. See you there

In this one, I answer an all-too-common question of how you juggle your commitments to your family and your business - and your own sanity - and with it destroy the idea that what you need is more rigid routines or more rules in your life. The key to a terrific life is NOT more of either despite what most (usually unhappy) people tell you. Remember that most of us don't really want a better "work-life balance", what we really want is to feel better about ourselves no matter who we are with or […]

In this one, I share with you another call I made Live from stage to a private practice exposing how NOT to answer the phone... If this lady was answering your phone, it's safe to say she's doing a great job of losing you money. I'd put this lady in the sales PREVENTION department - not the sales generation department. There's a complete lack of empathy shown and she barely can acknowledge my name and nor does she seem interested in anything I want to tell her. Share this one with your team and […]

In this one I answer the question of what needs to happen for a patient to spend money with you on actually fixing their problem long term (and not just getting out of pain)... if you (or your team) are struggling with getting patients past 3 or 4 sessions, you need to listen to this one... turn me up nice and loud. If you want to meet me in Las Vegas on April 1-2, here's the link: www.paulgough.com/guest

In this one, I replay a call I made to a PT clinic LIVE on stage (in front of 150 owners) to test how badly people really do answer the phone... This PT didn't disappoint... from telling me I had a leg length discrepancy to scaring me into thinking I had problems with my shoulders linked to my parents, all of this happened on the phone, and yet not once did he bother to ASK my name... and oh yeah, this guy only wanted to charge me $75 per session... you HAVE to listen to this one... Note: most […]

In this episode, I discuss what I have learned about mindset and how that isn't always the answer to your life and business problems.  There is so much written on mindset and if you can change that, your problems will be solved. I think of it more as a change in the way I see he problem. Businesses will face challenges. You will make mistakes. Problems will never go away...  ... and if this sounds like something you are dealing with and you want to learn how I've solved problems and want to […]

In this one, I answer a question I was asked by a family member about how I have grown such a group of successful businesses. I was asked "what my secret was" and how have I done so well for so long when so many other businesses go broke in the same period of time.  My answer was very short and simple and it may even surprise you. As well as that, I break down the difference of how I worked in the first few years and then ultimately what I HAD to do to get it to the level it is today. Enjoy […]

In this one I talk about the finer details of the upcoming Meeting I am hosting in Las Vegas on April 1-2. If you would like to come, simply complete this form and a member of my Team will reach out to you within a few hours: www.paulgough.com/guest The meeting is titled: “Effective Telephone Techniques and In Clinic Sales Strategies for Fast Growing Physical Therapy Practices” Across the two days we will cover: •     How to get your staff comfortable with the idea of selling in […]

This is a very common scenario - so much so that I've decided to dedicate the next meeting of my Mastermind Program to creating an effective SALES PLAYBOOK to make growth easier.  To book a seat as a VIP Guest click here- www.paulgough.com/guest The meeting is an invite only, 2-day event taking place in Las Vegas on April 1-2 and here's just some of what we will be covering:  •   How to get your staff comfortable with the idea of selling in a tight economy  •    How to […]

Who knew you were an expert juggler? Are your parts all working together like they should  ... in this business machine you've built? Maybe you feel there are a few parts away from lift-off but can't seem to get off the ground because you feel stuck not knowing what parts are missing... ... it could be the people problem .... it could be the number problem .... could even be a leadership problem But when you find out what the problem is you could see your business finally get over that final […]

Our life is filtered through so many different layers and opinions and half of them aren't even ours!!! Whether you realize it or not you probably have at least one (or many) dictator in your life telling you what to think and feel and how to act.... ...That dictator could be social media, the news, or friends and family. Their opinions and actions start morphing the way we talk and do things. Which is why it's of the upmost importance to chose the people in your inner circle wisely. This is […]

In this episode, I talk about what could go wrong in 2023.  I talk about the way I think about business and life. I am more concerned with how you make sustained and incremental progress in your life and in your business.  I don't want the "win the lottery" type of life. I want to hold ground, plus..... whatever you have done in business and life... ....then add things to the success you've had. The goal in 2023 is to add to what you did in 2022 and hold ground so that you make progress. In […]

It is more about your genie and not about being a genius. I am dreadful at so many things. I am dreadful at 99% of things... But I am really good at a couple of things... and that makes all the difference. We are all conditioned to think we have to be a genius in something. But I am in the belief that we can call upon the Genie or the thing we are good at and it will provide certainty in our lives and in our businesses.

There's so so much more in business than a bottom line. Yea, of course, your immediate thought is... profit margins, KPIs, and revenue... But when you build a business, you are bringing PEOPLE into your world. Real people with lives which are full of hardships, sickness, marriage, etc. These big and little moments. And they've CHOSEN you to be a part of their lives, even if it's in a small way... Business is so much more than revenue. It's about changing the lives (for the better) of the people […]

What's your dream??? Actually think about it... visualize it. Now that you've thought about your averaged sized dream Go BIGGER.   ... because you've always stopped at what you THINK is realistic. I'm giving you permission to let yourself dream bigger... Everything I have done up to this point was because I always dreamed big. The dream is allowed to change. It's your dream. It was the belief in myself that helped me think big and accomplish what I needed to build this universe of […]

In this episode, we are talking “KPI’s” - and more specifically, how I can get my staff more aware of what I want to us to achieve - and how each one of the KPI’s I have set, is actually effected… Nothing pisses me off more as a business owner than being told that something wasn't done that was supposed to be days or weeks ago. It is one thing to know your numbers in business - it is another to know what INFLUENCES how they appear. Basic cause and effect. The NUMBER you look at, […]

In 2023, make it your sole mission to be exempt from the miserable conversations that people around you are having about things that they'll still be moaning about this time next year.  The problem with them talking about "how difficult life is", is that it does nothing to consider the FACT that what is difficult for one person is EASY for another. I find getting out of bed or reading a book quite easy. It appears that most of the world thinks both to be hard. If you're not careful, you end up […]

Could your drop-off rate be directly related to your (or your front desk's or your PT's) lack of communication?   Might be something worth investigating...   PT School is failing clinicians with their failure to consider that communication is just as important as any clinical skill.   When you ask the basic yet MASSIVE QUESTIONS it will change the way patients perceive you and your clinic....  Find a (not only a) front desk but a SUPERSTAR staff and you will see a major change in the way […]

In this one I reflect on 2022 and discuss what was the REAL reason many practices didn't hit their goals in 2022 as well as what is likely to be the number one obstacle to growth in 2023.  * If you are a real practice owner, with real ambitions to grow in 2023, the Planet Paul Community is STILL the number 1 place for you to be. We're more committed to you than ever and as well as adding more people to our team, we're planning more big events and more services to support you as you grow. […]

People don't want to work for a company that has a negative culture. The pay at a job can be ok and the location might be good, but ultimately, what gets people to stay is the culture you've created (or that you've allowed to be created). Set your standards as a business owner. Culture is created and maintained when your standards are clear. It is important to tell your team what you will and won't tolerate. Developing good people in your business will take you where you want to go. In this […]

You know that what you do behind the scenes directly relates to your success and your failure.   There’s usually one, or several people there to give credit to for your success.... how they’ve encouraged and challenged you...   ...if you aren’t thinking of at least one person right now... there in lies the roadblock to your success.   Listen to this episode to discover the necessary characteristic you need to consistently and successfully achieve your goals.  ------  Subscribe to […]

"I do it because they haven't." It was the thing that I always wanted. I wanted to get close to my mentor, to ask questions and get answers. To have someone to talk to about the problems I had or ask for advice on business to do it at.... And that is why this community is so special. We get to work with other business owners and we get to build those relationships. That's why I meet people at the bar for a drink or have them over for a barbecue at my house I want to do business AND life […]

Where are you majoring in minor things? Stop worrying so much about the things going on around you that you have no control over. Just stop. It's draining you of so much life and energy. it's stunting you of so much growth When you worry about those things, you let miserable people in and they only want to bring you down with them.

In this episode, 4 very successful practice owners talk about the best growth strategies, marketing campaigns, hiring successes, and learn how they’ve been able to drop clinical hours to as little as ZERO - at the same time as adding over $200,000 in revenue. These finalists have cut down on treatment hours, while also increasing their profits. A perfect ending to 2022 is realizing that you could be doing the same as a business owner in 2023. What tips from these Clinic Owners can you […]

The basic, boring things, the discipline, is where the success of your business will be found. You have to master the fundamentals and the basics. It's easy to get swept away in the shiny NEW THING. Trust me, I get it. I've been there. But that's not what is going to make you a 7-figure practice. Build the foundation Master the basics ..and you will find yourself in a very successful practice.

In this episode, we talk about the issues most businesses face with people. If you were to ask me what I think you should anticipate in 2023, it would be the people problem... Finding good employees has been the challenge in the past year and I don't see that resolving anytime soon... and it's something that continues to be harder and harder to find.  You have to have good people that you trust to run the business when you are away. In my family, we are getting ready for baby #4 and I'm […]

In this one I talk about taking a magnifying glass and actively looking for problems that don't exist. One of which is a marketing assistant who makes the occasional speling misake. Sure, it might look like a probem, but really, it isn't. And i'll explain why on this podast. It isn't just about spellings, this podcast is about a bigger issue in many people's lives that is caring more about trivial little things that consume them and keep them stuck - rather than big and important things that […]

Are you still doing this as a business owner? As a business owner, the first two years is work, work, work, and I get it we have all been there. But if after a few years, you have no leverage, you are still hustling around, and have no game plan... ... then you are doing something wrong --- If any of the above describes you, then my 2-Day Financial Skills and Annual Planning Workshop is perfect for you. We are going to Sydney, Australia (Jan. 7-8) and would love for you to join us.  Because […]

In this one, I answer a question I was asked by a practice owner recently that was related to excitement... and how do you keep going when it's gone?  Essentially, what I was asked was, "Paul, do you have any VIAGRA for business owners?"...  If you've been in business for a few years it's very possible that it doesn't feel as exciting as it did when you first started and because of that you struggling to get things done or to keep on going.  I give my you my thoughts on this question and […]

If you're playing chess, why would you take advice from someone playing monopoly? You didn't listen to the doubters before you became successful. So why would you after? They could cost you your 7-Figure business in a way you never thought of before... It is so much easier to ignore the doubters when you have your head around your finances for the year ahead. Be confident going into the holidays, when your relatives challenge you on something they know nothing about. In this podcast, Natty […]

"I probably only have 27 summers left to live in my life." - Daymond John When I interviewed Daymond John at PPM LIVE, he brought up that point, and my perspective on time and life COMPLETELY changed. Last Friday, my son - Harry wanted to do something, but I was tired after a work day... ... I remember what Daymond said and thought "I probably only have 4 more autumns left before he's 'too cool' to hang out with his dad", so i got up and had an amazing night with my son. No regrets. only 4 more […]

In this one I get to talk to James Becerra of Switch Physio in Sydney, Australia. We talk mostly about management... what a good manager looks like, how to develop a good manager and what the major things good managers do with their time.  We also talk about what to look for when hiring a new grad physio as well as the challenges James has overcome as he has grown a multi-location, 20+ staff, $2m+ revenue physio practice.  All of the details of the upcoming workshop - that James will be […]

In this episode, I get to talk to the amazing Natty Bandasak of New Jersey. Natty was a recent finalist in the CEO competition we held at PPM LIVE and in this one we talk about Natty's biggest takeaways and what he learned from PPM LIVE that he is going to implement into his already successful business. Specifically, we turn the conversation to managing staff, scorecards, how to know when it's time for staff to leave as well as some of the big decisions Natty has made to get him to the point he […]

In today's podcast, I give a peak into one of my MasterMind Events, this clip was taken from the Orlando Event in March '22. What's the #1 reason for why people fail to this day?... We've all lacked it at many points in our life. How that DIRECTLY effect where business owners go wrong and start making the wrong decision based out of fear. How can you avoid that? Check it all out and more in the podcast. Turn me up nice and loud. --- Want to join me at our next in-person event? Join us for our […]

Today, we are talking to another of the Ultimate CEO finalists from PPM LIVE, Stefani Wiley Crowley.  We discuss the one thing that every growing PT business must do and that is to face up to hiring other PTs. We talk candidly about where that can go wrong, and what to look out for in both the interview and in the first few weeks of an employee coming on board. Labor shortage struggles? We get into that issue as well. It shows no signs of retreat; Also, how several clinics are starting to […]

Today, we're talking to the amazing Beth Templin about how she grew her home health business to $1,000,000, in less than five years. Beth was a finalist in our Ultimate CEO competition at PPM LIVE. At the end of her presentation, I had dozens of people telling me they "want to be like Beth". She's a VERY inspiring lady. Over the 50-minute podcast, I quiz Beth on... - What she's learned about hiring 15 people in one year - Stepping out of treatment - Developing her leadership team - […]

In this one, I interview our 2022 Ultimate CEO Winner, Derrick Hines of Lafayette, Louisiana. Derrick was the winner of the competition we held at PPM LIVE to find the "top gun" of practice owners from the global Planet Paul community. Derrick has built a $2.5m+ practice that makes very good profit margins, and he's dropped his clinical hours in half in the last year. He's a worthy winner of the U-CEO crown! But it wasn't always gravy for Derrick! In this interview, we talk about  - How […]

In this one I talk about something that was said on stage by one of our key speakers at PPM LIVE a few weeks ago... It was said that the key to being successful is "to be so spectacular that you can't be ignored"... ...although I agree with it, I think there's something more important, and easier for everyone listening to this podcast, to achieve... Turn me up nice and loud to find out what it is... Head over to www.paulgough.com/infusionsoft is you need help with automating your marketing and […]

In this we interview a number of the partners/vendors who got involved with us at PPM Live recently... these are mostly private practice owners like you who have since added a second and third income stream and drastically increased their take home pay as a result... we're putting this out to celebrate the EVOLUTION of these clinic owners as well as give you some inspiration if you're looking to do the same yourself... P.S if you have a product or service you want to get in front of other […]

In today's podcast, I share with you the dates and of the upcoming WORLD TOUR that will see us take the Financial Skills & Annual Planning Workshop to Sydney (Australia), Dublin (Ireland) and kicks off right here in Orlando, Florida... ...if you're interested in improving your financial skills, getting help with doing an annual budget for 2023 and networking with some other amazing clinic owners - as well as saying hello to me and my team - this is the opportunity to do so. Full details on […]

In this one, I reflect on the EPIC PPM LIVE event that so many of you attended, and I share with you what I learned from the big event. Specifically, I talk about the SIX key points that I took from the event personally and professionally, including some of the conversations I had with Daymond John AND James Lawrence backstage. Including: 1. Where all of Daymond John's success REALLY comes from 2. How James Lawrence changed my mindset from ever seeing ANYTHING as a "chore" to being PRIVILEGED […]

Are you as pumped as I am!? There is less than 24 hours till PPM Live!!! And it is important that YOU are prepared and ready to come to the biggest marketing event in the WORLD. Hands down, this is the #1 event in the world when it comes to… - Everything you need to know for practice growth - Connecting with a Community - Building lifelong friendships & partnerships - Explosive business success If you’ve been to our big events before, then you know that this is our REUNION with […]

This one is for everyone coming to PPM LIVE... ESPECIALLY if you feel guilty about leaving your family (or your friends think you're weird for spending your weekend at a business conference... ) It also comes with a warning that it is HIGHLY likely that at PPM LIVE I will be offending someone about something... Get your ticket here: www.ppmlive22.com

In this one, I share with you what everyone who is coming to PPM LIVE can expect from the weekend... as well as lots of fun, sun, and collaboration with other practice owners, what you want is solutions to the four biggest problems you're likely running into right now. I discuss those challenges on this episode and if you're dealing with one of, or perhaps even all four, you're going to love what we have got for you at PPM LIVE. If you still haven't got your ticket, book here now: […]

In this one, I head to Glasgow to interview Scotland's no.1 physio practice owner, Steven McLean. Steven has seen his practice go from strength to strength since COVID. Such has been the demand, Steven has moved to a much bigger premises and has hired ten staff. We get to talking about his lessons in hiring people, managing pain in the ass-rockstar employees (and firing them), what it means to be "positively naive" and how to think more accurately about RISK. It's a fantastic episode that I […]

In this one I give a sneak preview of one of the sessions on Day 2 of PPM LIVE. It's titled.. "How to Run a Financially Stable PT Practice". And in it, I will be covering things that I've never discussed before - not on a podcast or in any book or any if my previous seminars - such as: * What is a respectable level of PROFIT to aim for in today's turbulent economy... * Why 20% increase in revenue in the next 12 months will still mean YOU ARE taking home less profit... * The 3 biggest drivers of […]

It's time to get excited! PPM LIVE is only a few weeks away and in this episode I give you a sneak peak at some of the content I will be presenting to you from stage on Day 1. PPM live started out as something that would be really cool and fun to attend... it's now moved to something that is vital and urgent and can't be missed. Inflation is rampant, pay requests are out of control and the labor market still isn't in your favor. Clinic owners every where are seeing once healthy profit margins […]

In this episode, I interview Stefani Crowley of mPower PT in Dallas, Texas. Stefani joined my world a few years back after just starting her practice. Fast forward five years, she's about to break the $1,000,000 in revenue mark - all CASH. We talk about what it takes to get that early traction, how to hire good people, the biggest challenges she's overcome, recognizing "pain in the ass" employees quickly and why it's MORE DIFFICULT to run a smaller PT practice than a bigger one. Turn me up nice […]

If today was my last day on earth, I would want to leave my kids with these 11 principles. This is what's important to me and helped me grow to where I am today... Nobody taught me these principles - I learned from life experience. These 11 fundamentals will give you the best foot forward towards success. Not all of these will work for you, and that's ok. What's important is that you have the openness to try them for yourself and adjust accordingly. It will challenge your growth mindset. Cheers […]

In this episode I talk to the amazing Brandon Evans... he's the number 1 cash PT Louisville, Kentucky... Brandon started his business two weeks before C0VID hit and despite the obvious challenge it presented his business has gone from strength to strength.  Listen to find out what Brandon has done differently and my favorite part of the interview, what really motivates him to be successful. -- Brandon's Journey with Paul Podcast: paulgough.com/podcast New Patient Accelerator: […]

In today's podcast, I bring you 6 more clinic owners from around the United States and UK at our most recent Mastermind Event in Clearwater Beach, FL.  There is so much that you can take away from these stories as the clinic owners recount their journey from rags to riches and all the bumps along the way If you've thought about joining this group of Mastermind Members, this panel includes 6 of our active members (and their partners/spouses) who are currently in the 4% club, and with the help […]

In this one we tackle head on the question of whether or not the coming recession is something you should worry about?  I've seen a practice owners press the "panic button" already and many are wondering how bad it's going to get.  My answer? It's all on this podcast where we also touch on the issue that many of you are having with staff asking for pay rises that you can't afford right now.  Enjoy the show.  --- Infusionsoft: www.paulgough.com/infusionsoft  PPM LIVE featuring Daymond […]

Nash Danga started off his career working for someone else, but knew he wanted something of his own. So he started his PT business from scratch, with absolutely nothing, and built (and continues to build) his empire. Currently, he is getting ready to open a second location and hire even more staff. Sound similar to something you've experienced? or maybe you have your business, but you and your team are struggling with sales because it just feels completely unnatural. As I interview Nash Danga […]

Have you ever created something extraordinary out of nothing? How do use what you already have to get what you want and grow? The endless resources we have access to is amazing, BUT if you don't utilize what you have - you'll miss out on MASSIVE leaps of growth in your mindset and business. In today's podcast, discover what resources you actually have to help kickstart your journey to growth. Turn me up, nice and loud. Enjoy - Get more from Paul at: bit.ly/3z7SdZ4 bit.ly/3x47lFz bit.ly/3himXNm […]

Your ability to build and have a good team, mirrors your commitment to people. It's as simple as that. Because as a clinic owner, you're no longer in the physio game, you're in the talent spotting game, the team building game. It's not about being better at the physio, it's about getting to the point of having a good enough team to free you up to do that thing that really makes the income. When you get into the mindset that you're building the team, the income explodes. Learn how the top 3 ways […]

Have you been on the fence about whether or not you should join Paul Gough's 4% Mastermind Program? To help with that decision, here is a panel of 4 active members who are currently in the 4% club, and with the help of Paul Gough's Team, they have been smashing their records, reducing their clinical hours, getting better quality leads, raising their revenue, learning how to better market themselves, and so much more! They all speak on how the 4% Club launched their PT businesses into instant […]

In this one, I talk to Kevin Vandi of Competitive Edge PT in San Jose. I've worked with Kevin from the very early days of him starting his clinic and it's been amazing to watch him grow so fast. I stuck up a connection with Kevin early on as i felt both of us had similar values; that we valued spending more time with our families than we did being a slave to a business. We both agree that a business is there to support an amazing home life and we're prepared to take the necessary steps to […]

500 Episodes. 500 Episodes of all thing Private Practice, Growth Mindset, and Success.  In celebration this monumental moment, we have compiled the MOST IMPACTFUL moments from out 5 TOP PLAYED podcasts that have been heard by nearly a million listeners. Thank you for all your support over the years. Here's to the next 500.  Turn me up nice and loud and enjoy today's podcast.  --- 1) 0:40 "CEO Series: Interview with Top PT Jake Berman" 2) 17:25 "CEO Series: Interview with Top PT Carrie […]

How do you get what you want? Are you tenacious... or do you give up after a couple times...  My son, Tobias, is the definition of relentless when it comes to what he wants. The difference between him and the others kids is that he provides solutions (plural) to his problems and doesn't just go whingin' about them.  Being relentless is absolutely magical.  Because once you've nailed that, you become unstoppable.  Where does that relentless need to show in your life... where is it missing?? […]

If you are a PT in Private Practice - with aspirations to build a company that you can step away from - to make money WITHOUT you having to be the one who treats all the patients - this CEO Interview series is for you. I am hand picking some of the worlds best Clinic Owners who are doing just that - making money while simultaneously stepping back from patient care. In this episode, I'll be pressing Alex Earl of Active Health & Restoration in Illinois (While he lives in Tennessee)on how he […]

Do you know what it takes to create the ultimate guest experience to make it SO good that they always want to come back? Southwest Airlines does. Join us as we discuss practical things you can do to create a EXPERIENCE in your clinic rather than a transaction.  In today's podcast, get an exclusive SNEAK PEAK into what my Mastermind Sessions look like from the UK Events. --- Get more from Paul at: www.paulgough.com/guest www.paulgough.com/infusionsoft www.paulgoughbooks.com Watch Paul Live on […]

Do you know the real reason why your patients are falling off the calendar? After their sessions, they just seem to disappear... ...and how this directly relates to you not providing the best service possible for them? You're cutting them short. In today's podcast, learn how with one simple question you can go from providing mediocre service to incredible, individualized care for each of your patients, ensuring they stay on the calendar for years to come. --- Get more from Paul at: […]

Are you ready for when stuff hits the fan? Cause it's gonna happen to you and your business. Don't think you're the exception... you're not.  In today's podcast, explore deep with me into how to think through your risk mitigation plan. We discuss areas that you definitely haven't thought of yet.  Start planning now, before it's too late. --- Get more from Paul at: www.paulgough.com/guest www.paulgough.com/infusionsoft www.paulgoughbooks.com Watch Paul Live on YouTube: ThePaulGough

Destruction, death, robbery. These are all real risks that run in your business, and there's nothing you can do to prevent them from happening. Are you prepared for when it ultimately hits? If you were hit by a bus tomorrow, what would happen? In today's podcast, step into my Mastermind Workshop from December as I teach on the necessary steps you must think through and take to develop a risk mitigation plan for your business. --- Get more from Paul at: www.paulgough.com/guest […]

You've heard about the fear of failure before.... but I think what's really holding you back is the fear of SUCCESS. Fear of GROWTH. Fear of CHANGE. Are you ready for what comes next?  Today's podcast is going to push you to look inward and challenge everything you believe about yourself and your business.  --- Get more from Paul at: www.paulgough.com/guest www.paulgough.com/infusionsoft www.paulgoughbooks.com Watch Paul Live on YouTube: ThePaulGough

Capability and capacity are two different things in an employee and only a true leader can recognize this and use it to their advantage for cutting down on costs and maximizing efficiency. Do you have what it takes to identity good leadership in your company? Listen to the podcast and find what I think the top qualities of an influential leader are. --- Want more leadership characteristics that will not only challenge you, but the staff in your clinic as well? Check out part one of this […]

Clarke Tanner and Jeremy Andrews did all the work so you can learn their lessons from being in Paul's World and implement bits in your clinic from their strategies. Two real-life stories: 1. The critical transition Jeremy Andrews had to make from being a clinician to becoming the businessman his practice needed to grow 2. What this Virginia clinic owner, Clarke Tanner, did to prevent his business from bankruptcy during c0vid. Listen as one of our Team Members in the U.K., Nick, interviews […]

You cannot tell me with a straight face that 2/10 of your patients don’t need more PT sessions than you’re offering them. But you’re not even bloody offering them what they actually NEED in fear of them turning you down. This isn’t high school prom. Don’t be afraid of them saying no. Tell them what they actually need to fix the problem, because they don't know what they need. They're clueless. If it'll take 9, 15, or 45 sessions to fix your patients pain, tell them and OFFER the […]

Discover what practical steps you can take today to optimize your clinic to the fullest potential. In this interview with Sharif Zeid, learn how to bring all the different floating business pieces into one place. Simplifying life for you and your staff. Sharif is a Business Director with MWTherapy. He has spent nearly 20 years in the HealthTech space and has worked with 1000’s of practices nationwide. MWTherapy provides an industry leading EMR/PT Software platform for any size and business […]

When your patients are saying "they can't afford you" 99% of the time, they aren't really talking about money.  In the part 2 of the inside my physio rooms podcast, discover the most important part of converting a patient and how if you get it right, you'll gain their trust and a patient for life.

Step into my Physio Rooms as I sat down my staff last week, training them on what drives the growth of the business.  What was our strategy that grew us to the four clinic we have now? In this episode, discover the difference between brand advertising and the successful strategy that I've used in ALL of my business for years.

3 Questions: Do you know exactly how to recognize and coach employees that have significant leadership potential?  How are you setting the example as a leader in your business? What exactly are the tactile tasks you should be doing and what should you be handing off?  In this episode, we answer all these questions and more. Join us as we dive into the 6 Leadership Competencies, and what it takes to take a potential leader and develop them into one that will inspire within your business. 

You've just hired a new employee and they are excited to start working in your company... but after a few months, all of that excitement and motivation has worn off. Now they are coming in like PT zombies.  Does this sound familiar in your business?  In this episode, I discuss strategies that will keep your employees engaged, motivated, and loyal to your company. --- Get more from Paul at: www.paulgough.com/guest www.paulgough.com/infusionsoft www.paulgoughbooks.com Watch Paul Live on […]

If you can sense the excitement in my writing it’s because the excitement is real. After two long years of waiting, I can FINALLY tell you...  ...to listen in on the livestream as I make a massive announcement concerning ALL PTs in Private Practice.

The foundation of your company... the reason why people chose your clinic... your profits....all come down to your staff and how you lead them. In this episode, we discuss how this one basic principle will determine the success of your clinic. #physicaltherapy #business #marketing #ceo #growthmindset === Get more from Paul at: www.paulgough.com/guest www.paulgough.com/infusionsoft www.paulgoughbooks.com Watch Paul Live on YouTube: ThePaulGough

Feel guilty for wanting to take a vacation, but stressed out about spending too much time in the clinic? It's like you can't win... That's where this podcast comes in - listen as I discuss how to create an even work, life balance and OVERCOME the guilt that comes with being a business owner. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily […]

So many managers and business overlook this CRUCIAL piece of information when it comes to managing a business and people. Step inside the room of one of our Mastermind Events, as we dive into the world of relationships, WHY people actually leave their jobs, and learning to celebrate when you find a problem. === Get more from Paul at: www.paulgough.com/guest www.paulgough.com/infusionsoft www.paulgoughbooks.com Watch Paul Live on YouTube: ThePaulGough

In this episode i'll be pressing PT Natty Bandasak of Myokinetix Physical Therapy and Performance in New Jersey on how he is building a 7Figure PT clinic that doesn’t rely upon him seeing all of the patients. If you are just hearing about the CEO series, search back on "The Paul Gough Podcast and Audio Experience" for past episodes with other amazing CEO PTs I have interviewed. #business #growthmindset #growth #physicaltherpay #ceo #businessowner

POP QUIZ: The happiest and most successful time in your life is when you have an abundance of THIS. (It's not what you expect) In this episode, step into my physio rooms in the UK as I coach my staff on how to prepare for challenges they might face on a daily basis AND the SINGLE biggest thing that separates the good from the bad. #marketing #ceo #businessowner #confidence #physicaltherapy ------------------------------------------------------------------------------------- Read more Marketing […]

In this Podcast episode, we sit down with Nicky Edwards, of Chiltern Physiotherapy and Renovate Wellness, both located in Hertfordshire, England. Nicky said that the last 3 of her years were more successful than her first 10! Find out what she changed to achieve the level of success she's at now, and how she's been able to manage two clinics. --------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling […]

If you can take ten minutes of your day to LISTEN to your patients, and make them feel as they've actually been listened to, then you'll do alright. Listen to this episode and find out that if you give your patients this EASY choice, they will feel engaged in the process and more confident in their decision to pick your clinic.

In this one I answer the question of what you should do first - is it Marketing or is it Automation.  As well as that, the episode contains a quick reminder of the only way to successfully market your PT practice, as well as simple way to force yourself (...and help your kids) to think BIGGER. --- Get more from Paul Gough here: www.paulgough.com/infusionsoft www.paulgough.com/guest www.paulgoughbooks.com

Have you've ever wondered why your patient sometimes takes 12 weeks to make a decision (and why it's a better thing if they wait than if they buy with you immediately)... Listen to this podcast to find out how you can help your ideal patient be confident in their decision to work with your clinic.

In this episode we have a deep - and often brutal - discussion about is holding so many of you back from making progress in your business (cash or insurance). Although it's admirable to think about your community of patients, it's definitely NOT them who you should be thinking about first. Turn me up nice and loud and this is definitely not one to listen to when or if you've kids in the car with you. Save this one to listen to when you're on your own or anytime you're doubting yourself or are […]

My number one goal at the start of the year is to get the biggest Tax bill I possibly can. In fact, I get real JOY from writing the check. Like my glass of Margarita on a Sunday afternoon by the pool, I like my tax bills the bigger, the better. In honor of Tax Day here in the States, listen to find out why you should want the biggest tax bill possible too.

In this episode I answer one of the most common questions I hear about marketing: "How do I get quality leads for my business?"...the answer might just surprise you and is probably easier to fix than you think. === Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

In this podcast, I divulge one of the BIGGEST obstacles that stops us from growing as a person & business owner. Listen in on this zoom call, where I discuss (everyone's favorite topic) insecurities and where they come from, how they affect us & how deep they usually go. Also what you can learn from #1 world tennis star who recently quit and how she set an example for us all about the importance of knowing who we really are and what we really want.

In this episode I DISMISS the idea that you have to have confidence to grow your practice (or to achieve anything in life for that matter) and explain what three things you need instead.  If you've ever struggled with confidence, or you feel you are capable of more but something inside is holding you back - this is for you. --- Infusionsoft/KEAP Demo: www.paulgough.com/infusionsoft Paul's best selling books: www.paulgough.com/books YouTube: ThePaulGough

Everyone wants to know: "How do you know when the right time to hire is?" ...but really you should be asking "what will happen when I DO hire?". Hiring people isn't about where your business is today; it's about where you want it to be in the future. In this podcast, step into a zoom call with me as I answer one of our most pressing questions of the year from a clinic owner in PA.

Guess who's back? Paul is back... Tell a friend... 20,000 million other PT podcasters emerge but no matter how many fish in the sea it's felt so empty without PG. No body wants to listen to other podcasts no more; they want Paul Gough. Well, if you want Paul, this is what I'll give you. A little big of marketing mixed with finance, hiring, leadership and sales. Some PT business advice that will jump-start your practice faster than a patient on the phone to their insurance querying the bill […]

Are fun and laughter still allowed in PT Clinics? They haven't been cancelled have they? Listen to my latest podcast and find out what happens if you or your staff dare to crack a smile at the clinic.

When you lead with empathy instead of a sales pitch, you set yourself miles above the rest. People are coming to your clinic for a world-class experience...not a transaction. Listen and discover how you turn a skeptic, who happened to stumble upon your practice, into a lifetime patient.

Have you felt defeated or stuck by your lack of success in and outside of your clinic? These 4 PT owners from around the US have been in your shoes.  Listen and be inspired by how these clinic owners transformed their toxic mindset and activated their plan towards success.

Are you a PT owner that struggles to keep your calendar solid because of patients that cancel last minute or don't show at all? In this interview, Paul teaches the best scheduling practices, communication methods to reduce no-shows, and securing that the calendar stays full even after last minute cancelations to ensure your clinic are full every week. Learn how to minimize your schedule gap while maximizing your calendar.

In this episode, we share with you the success panel form our recent Mastermind event. Listen in and learn from each of these 5 PTs (coming from all over the world - including the USA and UK) have found more personal, financial, and lifestyle success.

Mindset is one of the most powerful tools we have to not only grow our business but ourself.  How Paul became so successful all started with learning how to balance planning vs action. It can be detrimental to your personal growth and business if you get stuck in one instead of having the necessary harmony.  Listen and discover how to ensure you don't get stuck in a toxic mindset. ------------------------------------------------------------------------------------- Read more Marketing Tips […]

Are you running a physical therapy business and wanting to take it to the next level? Take it from CEO member Nick Hunter, joining Paul's world changed his business for the better.  Listen to Nick as he discusses how joining Paul's CEO program helped him take the next steps to further succeed in his business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check […]

We all have places we go back to that feel safe and comfortable when we are feeling anxious or worried. The same is true in terms of how you run your physical therapy clinic. Don't let these 'emotional homes' keep you from doing things that will lead to your clinic's success - like raising your prices, emailing your patient list or hiring new staff.  Listen to hear more about what you can do to avoid getting stuck in your 'emotional homes' and never making the changes necessary to take your […]

While there isn't exactly a key to happiness, there ARE steps that can help you become a happier person.  In this podcast, I talk about what you need to start doing, or rather stop doing, in order to become happier. I promise that the minute you do what I suggest, you'll see a difference in your life. Not only are these life lessons, but they are business lessons too. I urge you to take what I say and implement it in your life and your business. […]

Have you been struggling to bring in new or existing clients? Wondering why you aren't showing up on Google as a clinic in the area? Google might think you're dormant or even closed, but don't worry, there's a solution.  Listen to this podcast as I talk about what it takes for Google to recognize your clinic more effectively and how you can even get your clinic to show up first on a Google search. ------------------------------------------------------------------------------------- Read more […]

Do you find yourself thinking that e-mailing your patients is an utter waste of time? Beginning to think that e-mails are outdated in a world dominated by social media? You're not alone. Many physical therapists feel this way about e-mails, but is this really true? Listen to my podcast as I explain why e-mails aren't dead and may actually save your physical therapy business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: […]

Have you ever considered turning your physical therapy experiences into a book? Are you looking for a way to spread your knowledge while also making passive income? That's exactly what Nash Danga did thanks to the guidance of Paul and Paul's team. In this podcast, Nash details how he was able to create his own book and what experiences lead him to be able to do it. He also discusses why publishing a book is a good business decision. Listen to hear more about what inspired him to write a book. […]

During the pandemic, were you seeing patients regularly stopping by your clinic for an appointment?  Probably not, right? The world was shut down.  However, despite all that going on, my clients were still alive and thriving because they followed my lessons on how to run your private practice. In this podcast, one of my clients, Eric, talks about how he had, and still has, a 3-week waitlist for his patients to come to his clinic despite being affected by the pandemic simply because he was […]

Did you struggle to make your physical therapy business profitable during the pandemic? Most people had trouble staying open and alive let alone increasing revenue. However, with the help of my Mastermind program, my clients' clinics soared during the pandemic! Stefani is one of them, and she saw a 30% increase in profits and was able to hire more staff despite being in the middle of the pandemic! If you want to have the same surge in business as her, I encourage you to listen to this podcast, […]

Have you ever misplaced someone's business card? It happens a lot doesn't it? It either gets lost somewhere in your wallet, gone and forgotten, or you lose it out of your pocket, right? If you know this to be true, then why are you still using them, knowing that being forgotten about is their fate? Listen to this podcast to learn what you should be using instead of business cards and how it could bring in new leads or act as referrals for new patients, as well as several other uses. […]

Do you have trouble attracting quality leads to your private practice? It can be frustrating to see leads coming in and having them going nowhere, and being unable to convert them. With the help of Paul Gough's Team, you, like our client Stefani, will see a huge improvement in the quality of your leads, AND a greater QUANTITY of them as well! Listen to this podcast to learn more about Stefani's story, and consider how Paul's team of expert marketers could help make your business an even bigger […]

Do you struggle with time management as a physical therapy business owner? A lot of clinic owners don't have the time to treat patients, market themselves, try to figure out how to use Google or Facebook, manage or grow their business; it's too much for one person to handle. That's why Jason decided to hire Paul Gough and his team of marketing experts to take care of all of that for him. This way, Jason can focus more on growing his business, while all the marketing and hard stuff is done for […]

Have you been on the fence about whether or not you should join Paul Gough's 4% Mastermind Program? To help with that decision, here is a panel of 5 active members who are currently in the 4% club, and with the help of Paul Gough's Team, they have been smashing their records, reducing their clinical hours, getting better quality leads, raising their revenue, learning how to better market themselves, and so much more! They all speak on how the 4% Club launched their PT businesses into instant […]

Are you looking for someone to help you find success for your physical therapy clinic? Feel that the Mastermind Program could be for you but not sure whether or not to make the leap? Listen as Simon Nawrocki gives a very honest and insightful look inside his experience joining my Mastermind Program and how it has helped his business grow. Simon details what events lead up to him joining Mastermind and how he only wishes that he had joined the program sooner if he had known what it would do for […]

Do you have trouble keeping your customers engaged with your business? Has your clinic been hurt from the COVID--19 pandemic?    If you answered yes to either of those questions, this podcast is for you.  There is a simple solution to regain customers you lost during the pandemic, and also a way to engage your existing customers - A simple phone call. In this podcast, I'll teach you all about how phone calls, and specifically G.A.S calls, can help your physical therapy business. […]

A lot of businesses can pull decent leads, and then find that those leads weren't good quality. You could be stuck in a place where you're getting several leads, but none of them are turning into sales. James Becerra had this problem too. Listen to him here as our editor, Nick, interviews him on why working with my team has been beneficial for his physical therapy practice.  James talks about how he gained better quality leads for his clinic after joining my CEO Mastermind Program.  Learn […]

Do you make a marketing budget for you PT Clinic? Do you often plan ahead when budgeting for your business's future campaigns? If you're not using a budget and don't plan ahead, you are making a big mistake. In this podcast, I teach you how to plan a budget, how much you should be spending on your campaigns, and how to adapt your marketing budget when a campaign isn't doing as well as you hoped. ------------------------------------------------------------------------------------- Read more […]

Are you somebody that has trouble finding a good path to long-lasting success?  If so, this podcast is for you. In it, I share with you 3 levels, or keys, to long-term success as a physical therapist, and these keys will help you guide you through your career as a clinic owner.  If you'd like more help with success or your marketing, visit https://bit.ly/3f2L4O3 to learn about my new program called the Planet Paul Marketing Academy. […]

This seminar has passed, but you can click here to watch the replay:   https://bit.ly/3hamtrI Do you want to be able to run your business, earn money from it, but not have to be there every day? I've been doing this for years, in fact, I live on another continent, and my business still runs successfully. If you want to learn how to do this, I've got good news for you. Saturday, June 26th at 11am EST, I am holding the biggest live webinar event of 2021 where I will be teaching you how you can […]

Are you finding yourself spending too much time in your physical therapy business, and working too many clinical hours instead of spending time with your family?  Tim Madsen, one of our clients, was dealing with this problem too until he hired my team. In this podcast, we talk with him about how working with me and my team has improved his PT practice. Listen as he talks about his experience in my Accelerator and Cash Club programs and how it led to him joining Mastermind shortly after which […]

Marketing is not easy. It's a game you have to keep up with, but not all business owners have the time. If you struggle with your marketing game, and have trouble managing your time between marketing and running your clinic, then this episode is for you. Our editor, Nick, sits down with one of our clients, Rebecca Barker, and we talk to her about how much of a help my team was for her. She talks about how she cannot keep up with the constantly changing market, and she needed someone else to […]

In this episode, we sit down with one of our clients, Julie Krueger, and we talk to her about what working with my team has meant for her. She talks about her experiences participating in my programs and bootcamps, and how it improved her physical therapy practice and helped her as she started her own business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check […]

As a physical therapist, do you struggle to know how to manage your in-house marketing assistant? Many physical therapy clinic owners privately admit that they feel a little insecure (...or even somewhat embarrassed!) when trying to manage their marketing person because they simply don't know what they should be doing in the first place. A "Marketing Sherpa" is a trained member of my team who will support, guide, and provide direction (as well as coach and hold accountable), your own in-house […]

Infusionsoft is an amazing marketing tool that will help automate the running of your clinic so that you don't have to work as hard.  Listen to hear my example of how I use Infusionsoft to grow my physical therapy practice without having to be there every single. Visit https://www.ptprofitacademy.com/infusionsoft if you want to learn more. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube […]

As a physical therapist, how much should you spend on your online marketing and advertising in order to promote your clinic and drive more patients to your business? Listen to me as I discuss why you need to CHANGE YOUR MINDSET if you wish to be successful as a private practice marketer for your physical therapy clinic. Visit www.paulgough.com/team if you want to learn more about online marketing and how my team can help you maximize the return of your investment. […]

Listen as I gives tips on how to reach your ideal target market for your physical therapy clinic. If you have trouble getting patients for you PT practice, listen to this podcast to learn the secrets of finding your perfect patient. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ […]

In this episode, I teach you how not to manage your marketing assistant by giving helpful tips and first-hand examples.  I also announce a new program where I will now be offering a Marketing Sherpa to help you market your physical therapy practice! To learn more visit: www.paulgough.com/team ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for […]

In this episode, I reveal tips to help you market yourself as a physical therapist as I give you a detailed explanation from my best-selling marketing book. Learn physical therapy marketing strategies from an expert who has grown his physio business from zero to $1 Million in cash pay revenue. See how my marketing knowledge can improve your physical therapy business! ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: […]

In this podcast Paul answers some of the most common questions you had about the major changes to our online marketing services. If you are struggling to keep up with the latest strategies for your clinic, learn how a trained member of our team will support, guide, and coach your in-house marketing assistant to improve your online marketing strategy. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: […]

Paul’s got big news for you this week. He is announcing a major change to our online marketing services, where Paul's experts help run your clinic's Google, Facebook, Bing, and Instagram Ads. If you have a marketing assistant who is "out of their depth," check out this latest podcast and learn how you can hire a member of our team to support your in-house marketing assistant. ------------------------------------------------------------------------------------- Read more Marketing Tips […]

If you wish to be successful with your business, you need to know what to focus on when evaluating customers. In this episode, Paul talks to you all about Customer Lifetime Value; what it is, why it is important, and how it can make you very VERY rich. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: […]

To be the boss of your own company comes with not only a lot of responsibility, but also strategy to be successful. In this episode, Paul shares details from chapter 3 of his book, Leadership in Private Practice, and explains the three most important elements that staff needs from their boss. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for […]

If you know Paul, you know he has great insight on marketing and business ownership. His sessions are massively helpful and they lead his listeners to success.  In this podcast, you’ll learn how he wrote Chapter 2 from his book, Leadership In Private Practice. If you're a business leader who struggles with knowing the difference between being a manager or a leader listen to learn more... ------------------------------------------------------------------------------------- Read more Marketing […]

In this episode, we speak with Robert Brown about his impressive journey and the time he has been a part of Paul's world. Robert, of Sports Massage Pros in Washington, DC is now ready to make his first hire, he's looking for new premises, and he has a clear vision of where he wants to be in the next 12 months.  Enjoy the podcast and don't forget to visit Paulgoughbooks.com. Robert started his journey when he picked up a copy of Paul's New Patient Accelerator. […]

On this episode, Paul gives some inspiration for how to make it through the bad days when you are struggling to achieve success in your clinic.  Instead, of holding yourself to the standard of being at a 10/10 every day, Paul shares what you should realistically do to keep your momentum up during adversity and how you could be reacting in a way that negatively impacts your business’ success. ------------------------------------------------------------------------------------- Read more […]

Francisco Maia of the K9PT in Chicago was crowned Ultimate CEO for 2021 at the Mastermind Event in Orlando, FL. In this podcast we speak with the winner to learn what the win means to him and what his plans are to take his business on to the next level and beyond. If you want some inspiration to be the best CEO you can be then visit Paulsleadershipbook.com for a copy of Paul's latest Amazon bestseller.  ------------------------------------------------------------------------------------- Read […]

On this episode, Paul shares from his New Book "Leadership in Private Practice" and speaks on what it truly means to be a leader. Paul’s Leadership Book will challenge you to rethink and reorganize your view of business leadership and discover what you need to do to create a profitable private practice. Become the best CEO for your private practice and buy the book: Here ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: […]

This special episode of the Paul Gough Audio Experience features Natty Bandasak of Myokinetix Physical Therapy and Performance in New Jersey.  Natty has just returned from a 2-day CEO Mastermind meeting with Paul and other like-minded business leaders in Florida. He returned from the event focused refreshed and ready to go. Listen and learn from his experiences here. If you like this podcast and want to be the leader  your clinic deserves, you’re in luck! Paul's new book "Leadership in […]

In today’s episode we are flashing back to the 2019 competition in Orlando, Florida. In this section of the weekend you’ll be able to learn things like: - Why Paul hosts events like the Ultimate CEO Competition…. - The biggest take away's that each of the 3 Ceo finalists had And we even get a classic “Paul Style” rant where Paul goes into detail about how important it is to shake the false beliefs that are in a business owners head day to day. If you like this podcast and want to be […]

As we continue this week of success, we have our final presentation from 2019’s Ultimate CEO Competition with Jonathan Ruzieka from the Woodlands, Texas. Tune in to hear Jonathan cover: · How he overcame various staff challenges · Finding a new value for his time as he grew both as a father and a business man, · And his 3 step formula he uses to help keep his patients on schedule. If you like this podcast and want to be a leader in your clinic like Jonathan displayed, you’re in luck! […]

In this installment of the Ultimate CEO Competition from 2019 you will be tuning into Christine Astarita’s presentation from Long Island, New York. Tune in to hear Christine talk about: - The journey of opening a special needs, pediatric clinic - How she was able to overcome her fear of making enough money to actually hire a team - And how she has been able to change her business model to sustain not only her business, but the needs of her community as well. If you like this podcast and […]

In today’s podcast you will be tuning into Ryan Seifert’s presentation from our Ultimate CEO Competition that happened back in 2019.  In this episode you’ll hear Ryan talk about:  - The first ever Paul Gough Mastermind Event - How he was able to remove his wife from his clinic - Overcoming major family and health related complications - Having to treat patients due to his staff not being able to successfully fulfill their positions - And what he realized the ultimate goal of being a […]

In this installment of the Ultimate CEO Competition you will be tuning into Brooke Olsen and Annie Brodsky. These two business owners share how they implemented Paul's tools and strategies to dramatically grow their business from $77,000 in gross revenue in 2018 to $325,000 in 2019. By shifting their mindset, the two women were able to achieve increased confidence in their decision making and greater accountability for making strategic changes to boost their number of patients each month.  If […]

On this Flash Back Friday Episode, we are going back to our ULTIMATE CEO Competition. You’ll be tuning in to hear contestant Nick Hunter who bought a run-down physical therapy clinic and turned it into a thriving business with a 43% increase in his profit. Before the changes he made to his clinic, Nick was able to cut his clinic working time from 26 hours a week to 0. If you like this podcast and want to be a leader in your clinic like Mr. Hunter displayed, you’re in luck! […]

In this installment of the Ultimate CEO Competition you will be tuning into Jake Berman from Naples, Florida. He covers how Paul’s CEO program allowed him to grow into the rational leader his clinic needed to succeed, the best hire he made in his clinic, and how his lifestyle has evolved by working less hours treating patients. If you like this podcast and want to be a leader in your clinic like Jake displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March […]

In this episode you will be tuning in to hear top clinic owner Carrie Jose detail her journey of being a PT for the last 18 years, how she decided to open her clinic, and how Paul helped her get from 25 hours a week treating in her clinic, down to just ONE! If you like this podcast and want to be a leader in your clinic like Luke displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th. Tune into this years presentations and get your business […]

In this episode, we are going back to our ULTIMATE CEO Competition. Today you’ll be tuning in to hear contestant Luke Gordon explain how he raised his yearly revenue by over $100,000 and lowered his clinic hours from 25 to 0. By making just a few changes to the way he runs his business, Luke now has more time for his family and to focus on his own health. If you like this podcast and want to be a leader in your clinic like Luke displayed, you’re in luck! Paul is hosting his Ultimate CEO […]

In this episode I announce my brand new book - Leadership in Private Practice - How to Become A World Class Leader And CEO of A Successful Private Practice - as well as an amazing free gift for leaving a review of the book... Plus, I answer the questions: "How do you make a decision without getting it wrong"... (something that a lot of people want to know the answer to right now!) Get your book from Amazon or direct from Paul: www.paulgoughbooks.com […]

On this Tuesday Episode, we are going back to our ULTIMATE CEO Competition. You’ll be tuning in to hear contestant Paul Jones explain his life story and how he came to be a PT Clinic Owner. His experience of what it was like to open a business after hurricane Katrina, and how his business grew to the point where there were two clinics BUT he was struggling to manage them both. If you like this podcast and want to be a leader in your clinic like Mr. Paul Jones displayed, you’re in luck! […]

On this week’s episode I talk to my staff about why a lot of Physical Therapy clinics face issues with patients committing to PT, because they’d rather go to a hairdressers appointment instead… ...and how to tackle it (with the beauty of weekly staff training workshops), so patients make room for you in their diary instead. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each […]

On this episode, I'm talking about the life changes that occur when becoming a business owner. You get to hear from past clients what they have learned, challenges and advice for new business owners starting off. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube […]

On this episode, I'm talking to my staff about why they should NEVER be talking about “Physical Therapy” to anyone who makes an inquiry. I also cover why it’s the job of your staff to find out what your patients REALLY want from you - which isn’t to get “great treatment”. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! […]

Happy Mash-Up Monday!🔊   🏆Today’s episode is all about making yourself a better leader! In these four clips, I talk about my own leadership style, how to get a better understanding of you staff, how to “call it tight” in your clinic, and what you might be missing inside your clinic... Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! […]

One of the most overlooked components to having a successful clinic is hiring a superstar on the front desk - those who make a real difference and deal directly with your clients. In today's episode, my editor, Nick, speaks with Amy Konvalin at Physical Therapy for Everybody in Naple Valley, Washington State. They discuss the importance of Amy's very own front desk superstar, Jaelynn. You will hear how she found Jaelynn, and how the importance of a great front desk hire cannot be […]

In this episode, I interview Luke Gordon, owner of Gordon PT, seven-figure clinic owner located in Spokane, Washington. When starting out, Luke never considered a cash pay clinic and was only focused on getting more patients. Luke soon realized that after solving his marketing problems, it allowed him to move onto other things, like how to optimize his average reimbursement per visit. Luke and I talk about “omnipresence,” which is the ability to be present everywhere at the same time. Also […]

Today we have an amazing success story with one of the members within my community! I first met Jake 3 years ago when he was at just 6-8 visits per week, fast forward just 3.5 years and he’s now crushing it with a clinic that he owns the premises of. HE has 6 staff, is making over 6-figures in profit and best of all, Jake is working less than 5 hours per week. Jake is well on his way to owning a business that does not rely upon what he is doing day-to-day to make money. You’ll hear us […]

Tune into this episode with our superstar editor, Nick, speaking to someone who originally had zero marketing experience, about their growth into being able to advertise the best solutions to her clients, increase the number of patients on her schedule, and lower her average cost per lead after joining my Planet Paul community. Do you want access to more success stories like this, plus $2,000 worth of marketing strategies and tactics that are working now in clinics around the world? Head to […]

In this podcast you will hear a member from my community sit down and talk with my rockstar coach and trainer, Barry. Listen in to hear how my automated marketing system helped this business owner: - Eliminate the hassle of chasing leads down - What the process of working with my team was like - And how my system didn't just change his business, but his life! Want to automate your marketing and client communication to save you time, while making more money? Email Barry at Barry@paulgough.com […]

In this Podcast episode we sit down with Allison Feldt, of Body Motion Physical Therapy located in Edmonds, Washington She has been able to grow her clinic in Edmonds and scale it unbelievably fast in just the few years of operating it. She's full of energy and has an unbelievable drive to be a successful business owner. This is an amazing interview and inspiring story that should give you a boost of energy and newfound passion to start working on your business, instead of in it.  Want your […]

Here is a recording of a keynote I did for the incredible staff of “Fzyical Therapy Balance Centres” of Las Vegas three years ago. Tune in to hear me talk candidly about where most PT clinics are suffering, while identifying two specific reasons why. Want your questions answered live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! […]

For today’s episode, we have a classic rant from my annual Plan Along Event last weekend. Tune in to hear my thoughts on the government the current covid situation, the asshole governments and why now, more than ever is the best time to think for yourself Trust me, you don’t want to miss this one... Want your questions answered live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! […]

In this Podcast episode we sit down with Shadden Ghattas, of Universus Physical Therapy located in Huntington, New York She has been able to grow her clinic in Huntington and scale it unbelievably fast in just the few years of operating it. What is more, she’s been able to begin to step back from patient care almost completely in such a short time, while still being able to grow and operate the business! Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. […]

On this Flashback Friday we are tuning into an old episode of the “Paul Gough Physio Rooms” show. Listen in as I talk all about the importance of turning your patients into “MINI-CELEBRITIES”, by being instantly recognized by everyone at your physical therapy practice... I’ve always said- almost everything that is happening to you as a person, that makes you FEEL GREAT about doing business with other companies, is what we should be implementing into our daily business practice. […]

In this Podcast episode we sit down with Anthony and Marissa Roscoe, of Roscoe Physiotherapy located in Hermitage, Pennsylvania. These two have been able to build and grow their clinic in Hermitage and scale it unbelievably fast in just 2 years of operating it. What is more, they have been able to begin to step back from patient care almost completely in such a short time, while still being able to grow and operate the business! Want your questions answered Live on this podcast? Text […]

>> Go To www.ptprofitacademy.com/acceleratorto finally sort out your clinics marketing before 2021 << For today’s episode of podcast, we have a great success story from a member of Planet Paul. Tune in as Clinic Christine Walker from Charolette, NC shares how Paul’s New Patient accelerator Program didn’t just get her new patients, but it allowed her continue to raise her prices before having a new baby. This allowed her to have more time to focus more on her growing family, […]

>> Go To www.ptprofitacademy.com/acceleratorto finally sort out your clinics marketing before 2021 << For today’s episode of the Paul Gough Audio Experience, we have an amazing story from a member of my community. Tune in as Clinic Owner Kevin Vandi from San Jose, CA shares how my New Patient accelerator Program didn’t just get him new patients, but it allowed him to generate so many new leads that he was able to raise his prices month after month. Along with getting Patients, […]

>> Go To www.ptprofitacademy.com/accelerator to finally sort out your clinics marketing before 2021 << For today’s episode of the Paul Gough Audio Experience, we have an amazing story from a member of my community. Tune in as world class, cash pay PT clinic owner Jake Berman shares how my New Patient accelerator Program didn’t just get him leads, but saved his business… while making his money back in just 3 weeks. Need to sort out your clinics marketing in this new “Covid […]

On this episode we talk about why there’s never been a better time for small Physical Therapy clinics like you and I to compete with the bigger hospital systems… Tune in as I train my staff on: Why the experience matters most in your clinic How you can fight back against big business and the hospital system And how you can “think big” while keeping your small business status in your town. Need to take responsibility of your clinics marketing? If now is not a good time to sort out your […]

Tune in as I am live from my desk, recapping the last 3 months of my life, how I am continuing to build my team, and as I explain the difference between responsibility and liability… Including which one you need in your life so you can enjoy it to the fullest! Need to take responsibility of your clinics marketing? If now is not a good time to sort out your marketing system…. when is? Head to PaulGough.Com/training to fix your PT clinics marketing in 6 weeks Join me live this weekend, […]

In today’s podcast we will be tuning in to an old episode of my “Paul Gough Physio Rooms Show” where I sit down with my staff for a quick training, and give them a license to “thrill” our patients with a service experience that goes way beyond “Just providing great physical therapy”. You can watch this video on YouTube here - https://youtu.be/vHRJx2a87Bg ---------------------------------------------------------------------------------- I am offering a free training on my automated […]

Last December, a member from our community came on and asked if it’s right for her to save money. Remember, this was 4 months before Covid kicked off…… I share how difficult it is for some individuals to save cash, how the richest people in the world have mastered it, and a strategy that proves that what he was saying almost a year ago, is still true today…. so make sure you turn this episode up loud and share it with any of your peers that are also business owners. […]

A business owner on a previous group call came on to explain how anxious he has been feeling with his business. Whenever a hiccup happens, he is looking at himself thinking he is failing at executing his plans, while also failing to allow himself to grow as an individual, continuing to fuel this anxious feeling. Unsure what to do, he asks Me how I’ve been able to manage my life and business’ together. Tune in as I explain my life altering experience in America on a hot summers day in […]

In this Podcast a member from my community comes on to ask me about if she’s being “too hard” on her new staff. After missing various things that should be automatic in their systems, she isn’t sure if these are just growing pains, or they aren’t right for her clinic…. I go off on one of my classic “Paul Style” rants explaining why she isn’t being too demanding or hard on her team. Turn this episode up loud to keep the standards up within your clinic, while building a great […]

As this segment begins you will hear a student tell me that he has two very different patient types in his clinic. Once they are identified, he asks how would he best communicate with them? I explain how he could do this (and charge more for it while doing so), but how you can as well! This extra level of customization to help your clients will allow you to have more time doing the things you’re good at as the owner of your business, instead of fighting over what email to send. I am […]

This Podcast is Great for anyone that needs to fill their schedule asap! In this podcast I explain: - How both cash and insurance clinics have their own issues booking and keeping patients - the truthful, human nature that makes them hesitant to pay for your services, - And how you can help make patients make a decision to hire you, and remain on schedule. Even in this time of uncertainty, patients still need your help to live a happy and fulfilled life, all you need to do is get them on […]

For today’s podcast you will be listening to part of last weeks Mindset Call with both myself and coach Anil Gupta. As this segment begins you will hear a member from our community explain the guilt she is having from just THINKING about charging for a sports camp for kids. You will hear us help her change her view of what money is by: Helping her realize that giving out too many free services will end in her business failing How giving things away for free effects her own family And why I […]

Today, Producer Jake has pulled out an old Candid conversation that happened at a previous UK Mastermind event In Dublin, Ireland. A business owner came to me asking “How do I find and keep A-Players on my team?” This leads me to explain WHY my teams are the way they are, this includes: Where I originally found out what “High standards” actually are Why these standards as a business owner are so important for your staff, And why personal growth and change isn’t bad as a business […]

On this Episode I talk about how simple it is to make someone feel comfortable in the decision they are about to make in doing business with you… Because these days, that’s never been more important - and yet I see a lot of Physical Therapy Business Owners who think that just because a patient has called up to schedule - it means they’re happy! --------------------- If you like this podcast and are thinking you NEED to make your clinic exempt from the coming recession that is going to be […]

This podcast is off of the back of my Two Day Mastermind Event I just finished this week with my UK and European Business Owners. Toward the end of one of the sessions a business owner asked me: "how do you stay so strategic and high level?". This prompted me to go on a classic rant, explaining why it's not always about working on your business to stay  strategic, but yourself as well... If you want my exact strategies that I am going to be using to "Recession Proof" My four clinics, head to […]

Todays podcast is off of the back of one of my recent cash club coaching calls where there was a student that was so scared about what decision to make next, he wasn’t sure what he should do, or if he should even have a business anymore. This prompts Me to explain: -How he has successfully navigated this current pandemic -How he positioned himself to have a backup plan when he started his physio business. - And how it’s possible for any clinic owner to easily and confidently make decisions […]

If you thought that the coronavirus pandemic and the global financial crisis would be well on its way to being over by now – you’re not alone. I know of many business owners who failed to prepare for the sheer size and scale of this virus and as such are beginning to pay the price. Some have already paid the ultimate price and their business is closed for good. The governments have done a wonderful job of giving anyone who wants it access to money – but now that is drying up, you’re […]

Tune into today’s episode to learn about the responsibility of being a business owner. Between managing staff, client expectations, and improving yourself as the owner, there is A LOT to handle. Recently was asked by a business owner in my community about when it becomes “irresponsible” to do to much. In this snippet I expain: The true value of learning Why I decided to invest in business education The real reason you should obsess over your business ------ If you like this podcast and […]

Today we are tuning into a recent “cash club call” where a business owner came on to ask me about following up with her leads from Google Ads. In this podcast you will hear why it’s crucial to call a lead IMMEDIATELY after they give you their number, how you can relate with them to help your conversion ratio, and how I would vet who is a “quality lead” in my clinics.. If you want to join my cash club program, head to - www.ptprofitacademy.com/cash-club ------ If you like this […]

Today, we will be tuning into a staff training held in my clinic, where I explain to my physio team how you can recognize your perfect patient that will stay with you for life, and how you can make sure they feel loved and continue to return. If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need […]

In today’s podcast we have pulled out our 4 most watched videos from this last month. In this exclusive “Mash-Up Monday” Episode we will be tuning into different staff training sessions around the world. In each section of today’s episode I cover something different. Whether you need help with: converting patients, offering free sessions to new leads, or holding your staff accountable,  this podcast is for you! To watch these videos, find me on Instagram by searching @ThePaulGough, […]

For today’s podcast, we will be listening into an Accelerator call I had back in April. A question was asked by one of the students about “lowering your prices in the pandemic to help people out”… I go off like a rocket after reading this question, explaining why you are more valuable than ever during the pandemic, why patients need you and your expertise, and how your confidence alone can help keep your business alive when times get hard.   ------- IF you like this podcast and want to […]

In this behind the scenes episode (from my current live program) you will hear me explain three different types of free content you can give your audience to help build your audience! --------------------------------------------------------- If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to charge… you can still join my group of 71 different health experts who are working together to launch an online program that continues to […]

On this special “flash back Friday” episode, we will be listening into one of the old “Paul Gough Physio Rooms” show where I explain to my staff why it’s important to say “no” to your patients, while still remaining highly successful. If you’re wanting to grow your physical therapy business - and live with the confidence to tell patients what they REALLY need - without the fear of any push back, or price objections… …then you have to live from a place of being 100% certain […]

Today, my team has pulled out a great clip from my “fight back against Covid-19” Seminar that took place last May. As this episode begins, you will hear about some of the new possibilities that have opened up for clinic owners around the world. I follow this up with my predictions for how private practice will change over the next 5 months… Tune in to hear: 1. What your competition is doing (and what to avoid) 2. Where referrals from Doctors will go 3. And where all of the problems will […]

In this podcast you will be listening to a mash-up of “The Best content” from my 8 “cash saving tips” series to help you for the coming recession… you don’t want to miss this episode! Tune into this episode to hear: Where Doctor Referrals Will Go How To Sell In A Recession How To Avoid Being “Price Shopped” ------ In the current Global Crisis, there’s two specific things that will play a crucial factor in protecting your PT business from the downturn and ensuring that you make […]

On this special “flashback Friday” episode, we will be listening into one of the old “Paul Gough Physio Rooms” show where I am is training my pt staff on how to stop drop offs with just one simple question. In England (where my 4 clinics are) the most common reason people drop off is the go into the free NHS system, where they believe they will get equal, or better care. You may have this issue in your clinic when you get “price shopped” or if you are cash based, this podcast will […]

In today’s podcast we are taking an inside look at the first module of my “Online Income Explosion” course once more! In this behind the scenes episode we will be talking about: - The most important part of your online business - How I made a massive mistake during this process (And how you can learn from it) - And the exact way we grow this part inside Paul Gough Media --------------------------------------------------------- If you have always wanted to sell your own online program […]

Today we will be tuning into one of my group coaching calls that happened back in February. A business owner came on to ask me about buying a new building Although you may think this is great for future growth while eventually saving money on rent, there may be a better solution to using this building than his own use. Listen to this episode to find out I have benefited from renting certain clinics over owning the property. If you like this podcast and are wondering “How else can Paul Help […]

In today’s “behind the scenes” look at my Online Program, Income Explosion begins with a business owner looking for clarity on involving his staff in the creation of his online course I explain why I would not do it in the media business, and how excluding your staff will actually market your program in the long run. He follows this up with a question about the types of free reports leads would receive. This is the last bit of free content I’m putting out. So if you have enjoyed the […]

In today podcast we are taking another “behind the scenes” look at my “Online Income Explosion” Course. Tune into this episode to hear: - Why People will always buy from you. (And it’s not because of the price or course content) - Easy ways you can add value to your target audience - And how you can stretch content out into multiple mediums to boost program sales. If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to […]

In today’s inside look at my “Online Income Explosion” program we are coving more amazing content from our first module last week! Tune in to hear me talk about the importance of the group itself, the stages the course will be following until it’s completion, and a quick, actionable tip you can take to 10X the profit in your online business. Sign up for my “Online Income Explosion” Course HERE --------------------------------------------------------- If you have always wanted to […]

As we continue this week of exclusive content from my first module of my “Online Income Explosion” course you will be hearing how easy it actually is to grow your business and revenue with an online program. At the start of this podcast I answer a question from one of the course students about how they could convert a product they are currently giving away for free, into a paid, multi-level program. With the last question that is asked on this podcast based on how you can grow your list […]

Today, I have a very special episode for you. Last week I launched my “Online Income Explosion” program. Which essentially, is an online course that teaches you how to make an online course. Tune in to hear me talk about what selling my FIRST EVER online program, how it has changed my life, and what I plan on teaching private practice owners just like you over the span of these next few weeks. We have 71 different health care experts in one program - all have different knowledge and […]

For today's special "Flashback Friday" you will be tuning into an old episode of the Paul Gough Physio Rooms show where you will be tuning in to a staff training session with myself and my team talking all about the MINDSET, STRENGTH - and BALLS - it takes to deal with those one or two “obstructive” physical therapy patients we all seem to pick up from time to time. Ever since I implemented this, I’ve been more successful since because it means my physio staff have more time and energy to […]

In this podcast my team has dug into the PG Archives to pull a snippet from one of my old “New Patient Accelerator” Courses. In this episode I am asked by one of the students if she should “scrap” her first business and move it to a new location. Tune in as I cover how this is easier than you may think, how other members of my community did the same thing and made 3x the profit, and what I would do to “restart” if all of my business’ got shut down tomorrow. If you like this […]

For today’s episode, we will be tuning into a mastermind group call that happened after my New Orleans event last spring. During the Question and answer session a business owner asks me about how she should structure the new General Manager Role in her clinic. This sparks a conversation about how the business owner can save her time by coaching her staff effectively, the differences between coaching and “telling” staff what to do, and what the critical KPIs should be for a general […]

In this podcast we take a question from a member within our community who was ready to hire a new front desk staff member back in June. As the conversation unfolds we cover: - Hiring and on-boarding staff during and after the current pandemic - Strategically hiring so the business can still run efficiently - How you can “Hire Up” to get an amazing candidate - And How you can avoid “falling in love” with a new hire too quickly If you like this podcast and want access to me “Cash […]

In this special episode of the Podcast, we have Baylee Jensen from Weave Communications joining us. Weave has been in our community throughout 2020 and has played a huge part in the success for business owners around the world. During the episode you will hear us cover: 1. The common mistakes that happen on the front desk when answering the phone. 2. The new technology Weave ha added to help PTs 3. How they can consolidate your services in your business, making your staff more efficient. (Such […]

For today’s podcast, you will be tuning in to a segment as I am “Live From Stage” during my big event last summer. In this segment I cover the “Decision Making Matrix” that I use to help members of my community… This exercise is here to help you decide whether you need to be more of a driver in your clinic, or if it’s better to step back and give up some control. I hope you enjoy! If you like this podcast and want to make your clinic a cash generating machine, you should join my […]

In today's podcast, you will be tuning into an old coaching call from my most recent "New Patient Accelerator Program" where, Three months ago, the whole world was starting to change into this "new environment" known as the "pandemic" for business owners just like you. While I wrap this call up, I offer a dose of positivity for the students I taught... letting them know that they are still the ones that control the environment they are in, how he has done this in his personal life, and how they […]

On this Flashback Friday podcast we are tuning into my Paul Gough Physio Rooms Show where you’ll hear me train my staff on the no.1 thing that either gets a physical therapy business the outcome they want... Or loses out on opportunity altogether: Reacting vs. Anticipating when it comes to the different scenarios we face daily in the clinic. If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you […]

For today’s podcast episode you will be tuning into a “Mash-Up” episode where my team has pulled out three of our top performing podcasts out for your listening enjoyment! In this episode you will hear me answer three HUGE questions, which are: 1. How To Get Your Team On Board 2. How To Handle The Dreaded “Insurance Question” 3. And Why You SHOULD Market Around Other Clinics If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new […]

In this one I talk you through what I believe to be the TOP 3 most important things you should focus on in the coming 3 months as the effects of coronavirus linger… What you might be surprised to learn is that MARKETING isn’t number 1… Enjoy the show, and get your accompanying Free “Cash Survival” guide at www.paulgough.com/cash If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get […]

On this Flashback Friday episode we are tuning into my Paul Gough Physio Rooms Show where you’ll hear me with my front desk staff working on improving the way they interact with all of the physical therapy patients and prospects.  The reason why I stress this so much in my clinics is because what happens out front - at the beginning of the relationship with his clinics - is the most impactful part of the business. If you like this podcast and want to make your clinic a cash generating […]

Today’s podcast starts as I am wrapping up a weekly progress call with my worldwide community of business owners. At the last second, one member chimes in to get clarity about the strategy of mailing marketing material to potential patients. Tune in to hear how we talk through how he can figure out how to perfect his timing, the structure of it, and who he should target. This is a method I use in my four clinics back in England, and if you take the time to implement it today, you will see […]

For today’s podcast my team has pulled out a snippet from an old call, dedicated to helping you market your services OTHER than PT. At the time of this recording, one of the members of my community came on to tell me about his recent Massage Therapist hire, while asking me how he should market this “new service” he is offering. While leaning into this, I help position his marketing message for each potential patient that is searching for massage therapy, while still generating leads for […]

Today’s podcast is featuring my sales coach, Barry, and his weekly “Front Desk Superstars” Program. On a past call a clinic owner came on to explain an issue where a potential patient came in without a referral. He didn’t like that he was “required” to get one from his doctor, despite it only taking 10 minutes online! Barry helps the business owner find a solution quick and easily, using the principles that have been repeated time after time on this podcast. If you like this podcast […]

On this episode you will here me as I’m in the “trenches” working one-on-one with our newest front desk person.  I talk about how to “authoritatively” (…and lovingly), handle some of the more difficult front desk interactions that she’s going to have to deal with as we grow my physio therapy business If you like this podcast and want to figure out how you can make your clinic a cash generating machine, I have just announced my brand new live 2-day seminar dedicated to helping you […]

In today’s podcast episode you will hear why getting and managing cash is so important in the next few months, where I have seen business’ make the mistake of not having enough cash, and how Apple has become the richest company in the world by managing their cash flow. If you like this podcast and want to figure out how you can make your clinic a cash generating machine, I have just announced my brand new live 2-day seminar dedicated to helping you  get cash, keep cash, and Navigate the […]

In this podcast you will be listening to these 8 “cash saving tips” to help you for the coming recession… you don’t want to miss this episode In the current Global Crisis, there’s two specific things that will play a crucial factor in protecting your PT business from the downturn and ensuring that you make it through the coming recession. Those two things are: 1. Recouping the cash you’ve missed out on 2. How you market and communicate to patients when money is tight (during the […]

For today’s podcast my team has gone into our archives and pulled out an old episode of my “Paul Gough Physio Rooms Show”. Tune in as  I teach my newest member of staff the reason why some patients RESIST paying for physical therapy treatment - even though it's so obvious that they need it. The reasons why might surprise you... If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help […]

Have you noticed that your staff might be “slipping up” since the pandemic started? Are you looking for an easy way to get them back on track without being too hard on them? Last week, one of the members in my community of business owners had the same issue. Between adjusting to the chaos that was the start of Covid-19, a lack of on boarding for new staff, and wanting to avoid being too tough on her team, she had the same issues. Tune in to hear how I help the business owner in need with […]

For Today’s Podcast Episode we have this months edition of “Mash-Up Monday” for you. You will be tuning into the most watched videos from the past month. The questions that are answered on this podcast are: Am I Expecting Too Much From My Staff? Are Your Staff Trying To Grow? Here’s How You Can Really Use Your Time Wisely In A Crisis “Paul, When Is It A Smart Time To Hire?” My First Tip To Overcome The Coming Recession When you’re done with this episode and want to watch these […]

For today’s podcast, we will be listening to an old episode of my “Paul Gough Physio Rooms Show” were I explain how easy it is to get people to talk about you and your Physical Therapy clinic... The strategy I use at the Paul Gough Physio Rooms to turn online leads from Facebook into paying patients, FAST… And why you need to start creating client testimonials, and the real power of them... If you like this podcast and are asking yourself “I wonder how this guy can help me and my […]

For today’s podcast, you will be listening to a behind the scenes snippet from a recent group call. In the beginning of this podcast you will have a business owner ask me “what’s next?” In the past few months he and his team have worked extremely hard to get through the recent pandemic, and now they are able to see the light at the end of the tunnel… With his main priority being that he prepares the team to continue to exceed the expectations of his patients. I explain that it is […]

On today’s episode we are answering a question from a member in our community that wanted to know how she can grow her digital mentorships / courses. She is having problems with getting her online webinars filled up, and is feeling too “salesy” during her process of trying to get new paying clients. I explain how I have overcome this headache, while still focusing on speeding up someone’s decision to hire me. If you like this podcast and are asking yourself “I wonder how this guy can […]

For today, we have another great podcast about that "amazing opportunity" that has probably popped up in whichever town you are living in... you guess it, this one is about investing in property and if now is the "right time to do it" Besides running a physio biz and global media company, I also been investing in property and have learned tons of lessons from acquiring multiple properties over time which has taught me valuable lessons in this business as well… If you like this podcast and […]

For today's episode, you will be tuning into last weeks group "cash club call" where I am asked from one of the members in my community how he should be planning for the rest of the financial year. He is currently in an economy that isn't hurting right now, his business and lifestyle have not been that affected yet, so he isn't sure if he should be concerned for a looming recession, or planning for the future as he would have originally.  Once investing in property finally comes up, and you […]

Today’s podcast is a "Flashback Friday" special, where you will be tuning into an old episode of my Paul Gough Physio Rooms show. In this one you will be hearing why my answer is "NO" when it comes to incentivizing past patients for referrals, The is also a behind the scenes staff training where I cover how my team can help patients people feel MORE confident FASTER about making the decision to come and see them at the Paul Gough Physio Rooms. You can watch this video on my YouTube Channel […]

Today we are covering a topic every business owner loves, and that’s raising your rates. In this podcast you will be listening to one of my monthly “Cash Club” group coaching calls. On this episode you will hear a member of our community rave about his new price rise and how he confidently did it with the help of my Accelerator Program. The only issue he is having is with a few long time clients that feel like they should stay at the old rate. This problem is common in pt clinics around […]

On todays podcast you will be listening into a behind the scenes look into my recent virtual UK Mastermind, where a business owner hoped on and asked me how he could make the best changes in his clinic. I help clear up his uncertainty about how he should approach his staff with the new changes. I then re-enforce the importance of planning, and how a good planning session could be more valuable than taking action 24-7. If you like this podcast and are thinking “I wonder what else this person […]

On today’s “Flash-Back Friday” edition of the podcast, you will be listening to an old episode of our “Paul Gough Physio Rooms” show. In this episode you will hear me talk about why patients cancel Physical Therapy appointments to go to the hairdresser instead (and what to say about it),…..  why “words” are the most important thing we can use to get people to say ‘yes’ to paying for Physical Therapy, and why clinic owners need to play the LONG GAME with patients for huge […]

On today’s podcast you will be listening in to an exclusive snippet of my most recent mastermind call where I answer questions from business owners around the world. In the beginning of this podcast I help fellow business owners understand how they are not alone with the problems they are facing, and a great way to make better decisions moving forward. Halfway through this call I was asked by a member about hiring and keeping staff on-board. So, if you have hired any new staff recently and […]

In today’s podcast you will be tuning in to one of our first “Front Desk Superstars” calls. Back in April, we had a member from out community come on and ask how he could convert patients better on the first phone call. He understands the importance of being sensitive when money is tight, but he wants to make sure that he can still help as many patients as possible Barry answers this question first, explaining the traditional sales strategy of how you need to sell them the outcome they […]

In today’s podcast my team has pulled out a great segment from an old group coaching session. While working through the groups problems together I had a business owner ask me “how do I handle a situation where a client is giving me push-back for staying open? I explain to her why she can’t be concerned with her patients feedback, balancing each decision she makes, and why each decision that is made in the world, everyone will have a different view on it. Tomorrow my “How To Recoup The […]

In today’s podcast you will be tuning in to one of my Mindset calls from last month. Where there was a business owner that came on and candidly asked “how do I find the middle ground in my life and business?” I lean into this question while explaining, what the “middle ground” is in most scenarios, accepting who you are as a business owner, and the steps I took to get prepared for the COVID-19 Pandemic in my personal life. This is a great segment we have for you today so if you like […]

For today’s podcast you will be listening to last weeks mastermind call when a member of our community asked me about how she should re-open her clinic and what the appropriate steps would be to add staff back onto payroll. Tune in as I explain the importance of a gameplan, working in increments, and staying flexible and being able to pivot when your plans change. My “How to recoup the cash you’ve missed out on” seminar is filling up quick. Join here – PaulGough.com/Training […]

Today, you will be listening into one of our mastermind calls I had two weeks ago. During the call I asked my community “How could you possibly make this situation worse?”. Clinic owners from around the world chime in with what they think they need to avoid, after a lot of great input I decided to ask “How will you do better in the second half of the year?” How do you do better during the second half of the year you may ask? Well you need to listen to this podcast to find out but some […]

For today’s podcast you will be listening to part of last weeks Mindset Call with both myself and coach Anil Gupta. As this segment begins you will hear a member from our community explain the guilt she is having from just THINKING about charging for a sports camp for kids. You will hear us help her change her view of what money is by: Helping her realize that giving out too many free services will end in her business failing How giving things away for free effects her own family And why I […]

This is a special announcement to my most committed clinic owners… I am hosting a GLOBAL SEMINAR for 100 people on Saturday May 16th at 11am-3pm EST. The seminar is titled: Covid-19: How to RECOUP the Cash You’ve missed out on (PLUS, how to market to patients in a recession). Register here: www.paulgough.com/training Join me for FOUR HOURS of learning how to recoup your cash and how to market to patients when money is tight. It’s for just 100 people and it is first come first seated. […]

Today, you will be tuning into a behind the scenes look at my most recent Virtual UK mastermind where I went off on one of my classic rants. I was fired up about how people are stuck with the same problems, how they lack the ability to solve them, and common problems I have encountered building my own physio clinics. If you like this podcast and want your questions about telehealth answered, go to PaulGough.com/Telehealth to join our “Telehealth, Income Explosion” course today. When […]

In this one I answer a question that everyone is asking me right now about the future of the economy – plus, I share some of the lessons I’ve learned about myself (…and there’s a little mention to the idiots who like to troll each other on Facebook hoping desperately to be right, even when being right still means it doesn’t end well for anyone…). Enjoy the show. Tomorrow is the LAST day to enroll in my “Telehealth, Income Explosion” course… If you want to start offering […]

In today’s podcast you will be tuning into a “mashup Monday” where my team has taken the top videos and bunched them into one podcast. During this mashup Monday you will be tuning into four of our top video shorts from the last month. The topics covered include: What to do after you get your first telehealth patient How to make sure your telehealth patients pay you Why you need to continue to convert now leads And why I think PT is more valuable now than ever. You can watch these […]

In this podcast episode you will hear me “on fire”  as a member from my community ask “when is it the right time to start my book?”  I recall the experience of writing my first book, the distractions I encountered, and the method I use to complete one project after another. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! […]

For today’s podcast episode you will be tuning into an exclusive snippet from yesterday’s Mastermind call. As the question and answer session starts, a member from the community jumps on to explain the benefits she’s had from prioritizing a thinking time. You will hear us discuss how to block out criticism from your peers for focusing on your business, why you need to block out this time to grow your business, and how this practice has helped me on my journey as a business owner. If you […]

Today's podcast episode is great for anyone that is having trouble with the "driver like patient" that only want's to use their insurance for their treatment. On last weeks "Front Desk Superstars" training call, our Sales trainer Barry was asked "How do I convert a defensive lead" by one of the members in our community. Barry answers the question with a few simple tips, with the first one revolving all around providing a patient with a choice for the outcome of treatment. If you like this […]

On this podcast you will be tuning into my Mindset Call from last week with coach Anil Gupta. During this behind the scenes audio you will hear myself and Anil discuss: How you can stay focused on the important tasks in your day to day life, Why your mission, purpose and passion are important, And how you can overcome any resistance in your life. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and […]

On this podcast you will be tuning into our Mindset Call from last week with coach Anil Gupta. We discuss the importance of avoiding self-sabotage, why you decide to help people, and the importance of monitoring what you surround yourself with daily. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Subscribe to my YouTube Channel […]

On Today’s episode you will be listening to an interview that took place on a previous “Telehealth, Income Explosion” seminar. In this “behind the scenes” audio you will be tuning in as a business owner in our community shares her wins with converting both new, and past patients over to her new telehealth model. This has allowed her to stay open in this crazy time and continue to support a full staff. If you like this podcast and want access to this whole call, head to […]

In this episode, we will be tuning in to last weeks “Front Desk Superstars” call where a staff member from our community expressed the current frustrations she is having with contacting patients over the phone. Both Myself and Barry tackle this problem head first, explaining why people aren’t currently answering the phone, different ways to reach your patients, and ultimately how you can get your patients to call you back. If you like this podcast and want access to this whole call, […]

For today’s episode you will be getting a “behind the scenes” look at our Front Desk Superstars program. Where in this course led by our Staff Trainer, Barry, he is asked two great questions. The first question asked by a front desk staff member is “how do we know if Telehealth or In person treatment is right for each patient?” The follow up question to this is great, Barry is asked how they should handle the “I’m out of money” conversation with a patient that has recently […]

For today’s podcast episode you will be tuning into last weeks “mindset call”. Where one of our business owners in the community came on for the last question and mentioned how he was going to conferences to help his personal growth, but he couldn’t effectively implement the new routines in his daily life. Myself and mindset guru Anil Gupta tackle this question together, from relating with personal stories about events just like these discussed.  Turn it up loud when I weigh in with […]

This podcast is specifically for our UK/EU clinic owners… It is your invitation to join me for TWO FULL days of virtual Masterminding where I’ll be sharing my clinics strategies for serving the upcoming recession and staying profitable during the financial chaos that is looming. All of the details are here: www.paulgough.com/virtual If you want to spend two days with 35 very successful clinic owners to find out what we’re all doing to protect our businesses, this is for you. Go here: […]

Today’s podcast is coming hot off of last nights third live seminar with another of the world’s leading Telehealth experts. Listen in as I talk about his VERY FIRST telehealth session and how to help patients who are skeptical about doing telehealth with you - so be sure to listen to the end. If you like this podcast and want access to this whole call, as well as our “Telehealth, Income Explosion” Course, to protect your business from coronavirus and the months of chaos ahead head over […]

Today, you will be listening into the end of our live call with Mindset Coach Anil Gupta, where one of our coaching clients brought up a small issue that is in his business. His question was focused on giving out free sessions to people in need due to the current situation the world is in. Tune in as I give as few reasons why doing this can actually hurt your business, rather than help it. These topics include why giving things away compromises your business, and why independence is so […]

In today’s podcast, you will be getting exclusive audio from yesterdays live “Front Desk Superstars” Seminar. Where, in the beginning of this call you will hear our sales trainer, Barry answer a question about how clinicians can easily convert their medicare patients to cash to help cover their telehealth sessions. Barry provides a good answer about how these patients might not be your ideal telehealth patients, and how you can use them to help your business. Shortly after, I jump in […]

On today’s podcast episode, you will be listening in to the end our last live seminar with telehealth expert, Mark Milligan. I start this segment with the importance of mitigating risks right now, followed by my view on how telehealth will grow in the next few months. Make sure you listen to this whole ten minute segment to hear what I believe would be the best way to market your digital practice during this crazy time. If you like this podcast and want access to this whole call, head to […]

In today’s podcast, you will be getting exclusive audio from last weeks live “Telehealth, Income Explosion” Seminar. On this call I had on Digital Healthcare Expert, Mark Milligan to teach our community “Implement Telehealth into your clinic with 10 easy steps”. During this opening segment, you will hear me ask “what is the number one question you get about telehealth?” so make sure you turn this episode up loud. If you like this podcast and want access to this whole call, head […]

In this podcast you will be tuning in as I have digital healthcare expert Mark Milligan live with my "Telehealth, Income Explosion" students. This segment shows why you shouldn't be worried about all of the tactical "what to do" scenarios when getting started. In all honesty, you probably have already have a few telehealth sessions under your belt! To Join the course mentioned, head to paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 […]

If you have been thinking “Is telehealth right for me?” Or, “How do I transition my past patients over to my new Telehealth Model” you are in luck this episode. Today, you will be tuning into the end our most recent call from our “Front Desk Superstars Program” where our staff member, Barry asked the students of the course “How is Telehealth going for you?” Listen closely for one student’s conversion trick and what he noticed is the way to convert his current patients at such […]

In this one I share some audio from our recent Telehealth Income Explosion Program where we taught 200+ clinic owners how to sell Telehealth to their existing patients… This one is more of a RANT as I explain to all of the staff on the call that now is not the time to be question the value of PT - not is the time to question your prices. It’s a perfect little pep talk for the front desk or staff PT of clinics who are hesitant to sell Telehealth PT because they don’ think patients will pay […]

Today, we will be tuning into last weeks first call from our “Telehealth, Income Explosion” course. During this Q and A session with Telehealth Expert Juan Michelle Martin you will hear me ask questions related to the initial intake of your first few Telehealth clients, followed up by questions from some of the students in the course pertaining to: How to serve patients that are in different locations around the world And how to compete with larger providers of telehealth If you like this […]

As I watch this coronavirus situation unfold, it’s become apparent to me that there’s THREE specific challenges that we need to be managing as business owners. I discuss them all in-depth on this podcast. Details on the Telehealth Program are here: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Last night we did the first of our Seminars that is showing PTs how to replace their lost income using Telehealth. We discussed how to get started, how to stay legal, what to charge and how to sell Telehealth for the same price as an in clinic visit. As well as that, we discusses what is the best group of patients to target with telehealth. In this podcast, I’ve pulled out some of the audio from the Q/A section with Juan Michelle Martin for you to learn from. Enrol in the program at: […]

So last week I faced many clinic owners worst night mare - my clinic closed completely. It was not because the government stopped us or that people were staying away. We were experiencing a 20-25% reduction in appointments which although not ideal, was better than many in this situation. No, the reason we closed was because my staff had concerns over getting the virus and infecting vulnerable loved ones they obviously have to go back and live with every day. In that respect - it wasn’t my […]

On this one, I tackle everyone’s biggest fear head-on… What if patients stay away for up to 6 months because of coronavirus? How would you cope without any revenue? And, is there something you can do? The answer is yes, there IS more than one thing you can do and we’ll discuss it all on this podcast. Details of the New Telehealth Program mentioned on the Podcast are here: www.paulgough.com/telehealth. If you like this episode and want to know “I wonder what else I can learn from […]

On this #Flashback Friday episode of The Paul Gough Audio Experience, my team pulled out a clip from an old UK Mastermind.  Tune in as my staff explains how in my clinic: They hire and on-board a new physio  The team best manages their time And how they handle potential drop-offs and reschedules. If you like this episode and want to know “I wonder what else I can learn from Paul?” you’re in luck. I have three best-selling books to help physical therapists’ with their marketing, sales, […]

In this fourth and final segment of my staff training with Volk PT located in Charlotte, NC, we are wrapping up a great question and answer session where I cover why it’s okay to tell your patients “No”, the importance of being pre-eminent with both your external marketing and with local doctors, and why properly communicating with your patients within your clinic is crucial. The end of this podcast contains a great “take-away” session with the staff and business owners where I […]

Today we begin the third part of my staff training session with Volk PT in Charlotte, North Carolina, there is loads of amazing content for you and your team. Turn this one up loud I a address: How you can battle skepticism in your clinic, Why it’s okay to realize you can’t help everyone, Why training your staff is so important, And a great way to book a potential patient from their discovery visit to prevent drop-offs. If you like this podcast, please do us a favor and leave a review on […]

Today, we are continuing our staff training session with Volk PT in Charlotte, North Carolina, where the staff starts to express some complications they have had with past patients. I help them with everything from talking to patients about their problems differently, to addressing objections about your staff “looking inexperienced” it is all covered on this episode so turn this one up loud. If you like this podcast, do us a favor and check out our YouTube channel. Just search for “The […]

Today we are starting a new staff training series for you as I am in Charlotte, North Carolina, with Volk PT. In this first hour of our session you will hear how you can use confidence and certainty to help improve your patient visit average and conversion rates. If you like this podcast, do us a favor and share this episode with someone that might benefit from it, or leave us a review about how it has helped you and your clinic. It helps us extend the reach of what I teach daily. ---- […]

In this one you will be tuning into a live call I had with my Accelerator student back in 2018. I was asked the question “should we be focusing more on promising the outcome to our patients instead of showing our credentials?” You will be able to hear quickly what my response is and why I am so passionate about it. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: […]

In this one I share my thoughts on what it takes to not just survive the corona viruses pandemic - but THRIVE because of it. Everything in life presents an opportunity and although you might not see it right now - this is one. There’s all sorts of options and opportunities opening up for you right now from how you use your time, to the type of marketing you use and how you get more in alignment with your team. All of the things that will last for YEARS after the next couple of weeks have […]

In this one I take you to a LIVE call I held to day with Vicki in my office on how I want my team to RESPOND to the situation (not react like so many are doing!). We spoke about how to manage the team and their concerns… how to talk to clients tempted to cancel… and what to do to use the corona virus situation as a marketing strategy that benefits you. The biggest thing I can tell you is that HOW YOU RESPOND to the situation will determine how the virus affects you - not the actual virus. I […]

We are back to our regularly scheduled programming this week and are bringing you a new Flashback Friday episode where I explain the exact process I use at the Paul Gough Physio Rooms to convert people into cash-paying patients by using the “Golden Ticket” method. I also dive into the proper way to move people through your clinic without scaring them away and the importance of branding your PT business. If you like this podcast and are wondering “How else can Paul Help Me?” remember to […]

In this one we are heading back to my event in Dublin, Ireland where I am in a room full of PT Clinic owners from around the world. In this quick question and answer session you will hear me address my strategy on how you can convert more patients after giving them a free discovery visit. Followed by how you answer a patient’s questions, is more important than what you answer with, when you are uncertain of their outcome. If you like this podcast, follow me on Instagram, where I put pout […]

This one is a conversation I recorded at a recent Mastermind Event in New Orleans. It was in a room full of marketing assistants and front desk people who where at the event with their boss. I walked into the room and basically asked the question – “what questions can I answer for you that you DARE NOT ask your boss”… the conversation was amazing and I think you (…and your staff) will get a lot of value out of hearing me explain the answers to questions they daren’t bring up with […]

Your Top Picks From February : Mashup Monday | Episode 289 In today’s “Mashup- Monday” podcast you will be tuning in as we look back at the favorite videos shorts from last month. In each video we cover: Patients Drop Of When They Lose Sight Of This... How To Wow Your Patients With The First Phone Call Why I Love a Free First Session  My Strategy Behind Google Ads + Facebooks Ads  Why Disney Sweats The Small Stuff “Amy, If You Want To Be Perfect, We're Not Going To Get Along"   […]

On today's Throwback Thursday you will hear me explain why the “D” in “DPT” has no bearing on the way patients see you. You will also be able to listen in on one of my clinics staff training sessions where I talk about why cost is never truly the issue for new patients, what social media platforms you should be using for your clinic, and why in order to make the transition from PT to business owner you need to drop your ego… If you like this podcast and are wondering “How else can […]

Today, you will be tuning in to my Big Event Last Year in Dublin, Ireland, where I am wrapping up a session on leadership and how to help get the best out of yourself, and your team. In this open discussion I talk about how all people develop tendencies and problems at an early age, how these complications follow people for their life,  and how you can address these with your staff in a way to help them understand that what they are dealing with isn’t just a surface level issue. Followed […]

In today’s podcast we are continuing from yesterday (episode 285) in one of my final sessions from my last UK mastermind in Hartlepool. In this question and answer session you will be tuning in as I answer questions pertaining to how to handle disgruntled staff, the importance of mitigating risks, and how to “call it tight” in your clinic to keep the standards at their peak. Followed by a brief “behind the scenes” look at the journey I have been on since I was 13 years old and how I […]

In today’s Podcast you will be tuning in to my most recent UK Mastermind Event in Hartlepool last December. In these first 35 minutes you will hear me explain the importance of coaching, the vision I have for my UK mastermind events, and the importance of a team that is aligned with your business is the quickest way for you to reach business success. If you like this podcast, do us a favor and share this episode with someone that might benefit from it, or leave us a review about how it has […]

On today's Flashback Friday you will hear me talk about one crucial decision PT owners have to make to increase profits AND grow their business! You will also hear a highlight from one of my clinic staff training sessions and hear me explain the best way to handle conversations with people who want free services, how I pay my staff and increase staff loyalty PLUS my theory on why most Physical Therapists will never be successful… If you like this podcast and want to learn more, remember to […]

Today we are continuing the keynote I gave at SSPT LIVE back in 2017 in Tampa Florida (Part one is available on episode 282) In this packed room of Physical Therapy Business Owners, you will hear me address common pain points I see clinic owners having. Some of the topics I cover are: Understanding Why Problems Are Ok In Your Business How I Changed My Whole Business I Just One Summer And The Top 4 Systems You Need In Your Clinic If you like this podcast, don’t hesitate to head over to […]

In today’s podcast you will be listening to the first half of a keynote I gave at SSPT LIVE back in 2017 in Tampa Florida. In this packed room of Physical Therapy Business Owners, you will hear me address common pain points I see clinic owners having. Some of the topics I covers are: Addressing your patients that say they are “too busy” for physical therapy How To Prioritize certain tasks in your practice Overcoming pushback on raising your prices And how to overcome your fear of not […]

In today’s podcast, we have a real treat for you. The first hour from my first ever mastermind event back in 2017 in San Diego, California. You will be tuning in as I help business owners understand how crucial the decisions they make shape their business, how to train your staff to get you to where you want your business to grow, perfecting your follow-up process and much more. This event only had 35 business owners packed in a small room, but these principles remain the same to this day, […]

In this one I talk about the two specific points in your business life cycle that when you reach you will need to hire - or accept that you will stay stuck.  Many try, but it’s a grave mistake to think that you can just keep growing without hiring… and it’s an even worse mistake to think that you can keep hiring the same “type” of people to get you past $500k in revenue and towards $1,000,000.  This is a revealing podcast episodes with many insights for those who have a “phobia” […]

On today’s Flashback Friday you will hear me talk about why it’s crucial to get staff to buy into new scripts and procedures to help take your business to the next level, and if they don’t, what to do about it… you will also get another sneak peek into my clinic’s staff training plus a little lesson about the importance of self-confidence.  If you like this podcast, then you're in luck because it's your LAST CHANCE to win two free tickets to one of my Big Events in 2020. All you […]

Today, you will be listening in as I am live on stage at my most recent Mastermind Event in Orlando, Florida. In this session, I help clinic owners understand how easy it is to grow their business without them being tied to it every day. In this second part you will be tuning in as I explain why it is so important to have clarity on the vision you have for your business, and how to execute tasks that are necessary to bring your business to the next level. If you like this podcast and want to […]

Today, you will be listening in as I am live on stage at my most recent Mastermind Event in Orlando, Florida. In this session, I help clinic owners understand how easy it is to grow their business without them being tied to it every day. During this first part you will hear me explain why these three key components will help you get your business to the point where it is self-sufficient, giving you more time than ever before to make the critical decisions that will take it to the next tier of […]

In today’s podcast my team has found an amazing clip of me speaking at SSPT LIVE! Back in 2017. While I am live from stage I cover the biggest skill set every business owner needs to have to achieve Stunning Business Success. Tune in as I cover: The fundamentals of communication Why you don’t need every skill and certification to be a great PT My marketing strategy in both business How to stop “stop price shopping” in your city Followed up by the 4 questions every business owner needs […]

On today's Flashback Friday you will be tuning into the fourth episode of my physio rooms show. On this episode I talk about physical therapy in-house clinic workshops and how to convert visitors into paying patients, another highlight from my clinic's weekly training sessions, (held each Wednesday!), why newspaper ads are a gold mine for your Physical Therapy clinic, and why your STORY is key to future success... If you like this podcast and want to come to one of my Big Events in 2020, leave […]

Today you will be listening as I am live from stage at ay my Big Event in Orlando with Vance Morris, former designer and operator at Chef Mickey’s in the Walt Disney World Contemporary Resort. We had the pleasure of having Vance visit us to fill us in on how our clients could DISNEY-FI their business’ to better serve their patients. In this episode you will hear how: Disney has found a way to spend 0 dollars on their marketing budget How one small gesture separates you from your competitors […]

On today's episode, we will be going behind the scenes of the first session of my Strategic planning event in celebration, Florida. Where had the opportunity to host this amazing day about how to operate business’ around the world. In this exclusive look you will hear: Why creating a plan is crucial to building the business you want to scale The Importance of raising your rates and how it will help you work smarter, not harder Why every number is important in your business Followed up by a […]

In this one I share with you the three (painful!) lessons I took from a PT business owner who recently went into bankruptcy… You might think that a failing business has everything to do with “not getting enough patients” - but that was far from the truth. Listen in and take notes from the lessons, PLUS, learn about your chance to win x2 tickets to a big event I’m hosting in 2020. Thanks to producer Jake for the great idea. Listen to the instructions on the podcast and then to enter the […]

In today's podcast you will be tuning in as I have a staff training session with PhysioSport in the UK. This session is after I had treatment in their clinic so I thought it would be a great time to help their team with any headaches they might have. Tune in as we cover : - Why you need to ask your patients the right questions to ensure their success. - Why certainty is so important when your patients make a decision - And how you can convert those stubborn patients that just want their free […]

On today's Flashback Friday you will hear me discuss why the Physical Therapy Industry is getting stuck in the dark ages by STILL teaching how to suck up to doctors, the importance of a consistent and reliable nurture system, and why Physical Therapists are being DISRESPECTFUL to the people they should be serving, You will also get a little insight into my own clinic and how I train my awesome staff. If you like this podcast and want to find out how else I can help you and your clinic you can […]

On this FINAL PART of my annual planning meeting with my physio rooms staff, the media and physio teams finish planning their marketing strategy for 2020. As you start listening you will hear both the media and physio team continue to plan their social media marketing campaign, trying to target un-tapped buckets of potential patients. Until I chime in reminding them that social media isn’t the ONLY method to market to patients and that they can rely on other sources as well. Causing them to […]

Today you will be listening in as my physio rooms staff continue their last session of our annual planning meeting and plan for a successful 2020. They get so granular that they get down to the specific day of the week that they plan each day of the week and how the post will target a specific person! Make sure you tune in to the end to hear how I would structure my clinics own marketing strategy if I was in Hartlepool. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out […]

On todays episode you will be listening in as my physio rooms staff start their last session of our annual planning meeting and plan for a successful 2020. This session is all about their marketing plan for this coming year, what has worked before, and what new ideas they can implement to improve their marketing structure. If you like this podcast and wonder how you can improve your clinics marketing structure, my “New Patient Accelerator Method” is for you. In this best selling book I […]

In today’s episode you will be tuning into my annual planning meeting with my physio rooms staff as we cover the best way to complete a patients plan of care in my clinics. Followed up by the psychology of why patients drop off your schedule. If you like this podcast, order my best selling book “To Sell Is Healthy” here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this Flashback Friday of the Paul Gough Physio Room Show, you will hear me talk about why it’s lazy to rely upon referrals for your physical therapy practice from patients, and other ways you can grow and scale your business on YOUR terms. Followed up by a sneak peek into my clinic’s Staff Training, about how to break-free from dealing with insurance companies. You will then hear me talk about the details of an interactive workshop followed up by a Question and Answer session about […]

For today’s section of my annual planning meeting with my physio rooms staff you will be tuning in as we cover the critical drivers in my clinic that ultimately lead to our success. Followed up by my explanation of why physio clinics NEED to understand their patients better, and how if we don’t, it leads to frustrations with our patients. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s episode you will be tuning into the first half of the afternoon session of my annual planning with my physio rooms staff. As the team goes around the room and reflects on their take aways from the morning. Some of their takeaways from the day revolved around: Why your patients doubt their decisions about their treatment The importance of learning And the importance of optimism, followed up by how having that mindset and seizing opportunity has benefited me up to this point in my […]

In today’s podcast you will be tuning into another segment of my Annual planning meeting where we discuss why calling a patient after their session is so important in my clinic. Besides it being a normal check-in asking if the patient is getting along with their treatment alright, the 24 hour phone call is used to create a connection with your patients keeping them happy and on your schedule session after session. Listen in to hear the structure for this call process that takes place in my […]

In today’s episode we have more of my annual planning meeting with the physio rooms staff for. Tune into this behind the scenes look as they look at what they could improve on from 2020. We cover everything from their approach to social media, to the music that is on in my multiple clinics, where it all boils down to the experience the customer is having and never loosing sight of why they feel the way they do in the clinic If you like this podcast and want learn more from me, head over to my […]

Today’s podcast will be coming from a previous call on one of my Accelerator courses. You will hear me address questions about; -Finding out what your patient wants out of their treatment by asking them the questions they want to answer -Using these answers to improve your clinics marketing message -And how to inform your patients that your clinic will be dropping their insurance, and moving to a cash-based model If you’ve been listening to these podcasts all week and know you need to […]

Today, you will be tuning into another huge success from my Accelerator Program! In this one, you will hear from another Accelerator superstar that enrolled in my program. Even after being a PT in multiple clinics prior to owning hers, she lacked the confidence it took to address patients one on one. After taking Accelerator, her monthly revenue has increased by 60% and her schedule is at maximum capacity! I can keep showing you the success this program has been providing, or you can see for […]

In this one you’ll get some clarity on why people won’t pay that much for physical therapy… not if they can get it cheaper elsewhere. But, what they will pay more for is something only your MARKETING can do and that is to change their perception of what they are buying from you. If you’re in a town where you think because there’s so many clinics, you can’t raise your rates, the answer is waiting for you on this podcast. What is more, you’ll also hear from one of our Accelerator […]

This one is about what Marketing Success looks like… literally! You’re going to here from one of my top students - Kevin Vandi of San Jose - on his New Patient Accelerator and Marketing Success… What is more, I ended up getting a little deep on the subject of business owners who start a business - then ultimately get a little lost or STUCK… There’s as much of a lesson on success in life in this podcast as their is marketing and I hope you learn something from it. If you've lost sight […]

This one is about the TIME SUCK activities that clinic owners do that they think is “marketing” their clinic. In reality, although they’re commonly confused with “marketing”, none of the 8 things you’re about to hear on this episode are actually marketing. Mostly, they’re a complete waste of time and money and yet people will continue to do them - simply because they don’t know what else to do. At the very least, I hope you’re able to recognize some of them and stop doing them […]

Have you had problems with staff, patients that “don’t want to pay” and how to speak to your patients at the end of a workshop? On today’s podcast, my team has taken the first ever Paul Gough Physio Rooms Show, from 2016 and put it into audio for you to listen to! Listen in as I am in my Hartlepool clinic 4 years ago sharing my thoughts on:  How difficult it is to find staff that are committed to their job Why patients actually “don’t want to pay” In your hometown… And if you […]

When a patient drops off of their plan of care or cancels a session, the reason why is never “they ran out of money” and it is almost always the fact that you and your clinic stopped communicating the marketing message that attracted the patient in the first place. Tune in as I tell two stories of PTs that were making this mistake in their separate clinics… If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up […]

In today's episode of the Paul Gough Audio Experience, we are continuing my annual planning meeting with my Physio Rooms staff. Tune in as we talk about the importance of proper communication, Why your problems won't be fixed by something "new" And the process my staff follows to book a patient immediately after a session, keeping them on schedule. If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a […]

Do you struggle to have a successful marketing plan each month? In this second part of “How To Hit Your Marketing Goals” podcast, you will be listening in to a session from my most recent Mastermind event in Orlando where I show business owners from around the world how they can easily hit their marketing goals. Tune in as you will hear me cover the final two “buckets of people” you can draw from and marketing strategies that your clinic can implement to make sure you can hit your […]

Tune in today to hear what I have been up to since coming back to Orlando, along with how you can get two free tickets to one of my big events this year! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you have followed me for awhile, you might have heard me say “There is no possible way you can actually fix a patients problem in 2-3 sessions”. If you think you are magic and that this is the best outcome for your patients, you are mad for thinking so… As you tune into this behind the scenes look at me annual planning event, you will hear about an injury I had when we was younger, leading to complications with my health to this day. What’s important to understand is that the […]

Today, you will be tuning into the first half hour of my annual planning meeting with my physio rooms staff where you will hear where I see the company growing to, and how the media and finance teams will help them with their growth moving forward. The session moves to a conversation about what worked well this past year, with the selling of packages being a huge staple for the Physio company. Turn it up when you hear me dive into the psychology of the “Buyers Journey” and just because […]

In this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida. Listen in to the conversation I have with this front desk staff member about what I could do to help treat my pain, while trying to just stick me on her schedule and move on, there’s no wonder that I said I would shop around and call back later. If you like this podcast, […]

In today’s episode of the Paul Gough Audio Experience, you will be tuning in to the Third part of my staff training session with CJ Physical Therapy, where the Question and Answer session continues with the staff and clinic owners from the area. During this third part we talk about how to answer the dreaded “insurance question”. Followed up by one business owner’s headache she is having with getting her staff on board as she shifts the direction of her business. I explain why you should […]

My staff training CJ  Physical Therapy and Pilates continues today as I am asked by a staff member how she should handle someone’s apprehension with their clinic being out of Network. This sparks a great conversation about the price attached is never what they are focused on, and how their clinic needs to communicate: - The Value and quality of the treatment they are giving - The patients expectations about what they want from their treatment - And communicating the values that they have […]

The Staff training from the 5 cities in 5 days tour continues today with our stop at CJ Physical Therapy and Pilates in Portsmouth, New Hampshire. In this opening session you will hear me talk about: - Why your staff should love accountability - How to figure out where your problems start in your business - And why worrying about being liked is hurting you more than you know. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your […]

I this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida. As the clinic employee first answers the phone, he was off to a good start. That is until he started down the rabbit hole that is physical therapy, with all of the technical terms attached to it, confusing me as a potential patient with a back problem. If you like this podcast, […]

Do you take the time each week to review the clinics goals and KPI’s with your team? For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes look at why I started the 5 cities in 5 days east coast tour. This was recorded from Orlando International Airport, to Charlette, North Carolina, where I cover why I love training staff in my clinics, and if yours cannot get on board with it then they are missing a trait that you may want them to have. […]

Today you will be tuning in as I wrap up my staff training day with Breakthrough Intensive Physical Therapy. In this 4th and final part, we talk about: -Further advice from part 3 about giving your patients choice - What could cause a “no show” even after they confirm an appointment on the phone -An easy way to convert a patient during a discovery visit Followed up by the take aways from the staff and business owners from the day. If you like this podcast, please leave us a review with one […]

Tune in to this third part of my staff training with Breakthrough Intensive Physical Therapy as the question and answer session continues with the staff and I help their team with: - Handling client objections about change in the clinic’s pricing and structure - Helping patients feel comfortable seeing the new PT in the clinic - And providing choices for their patients so they can ultimately make their decisions confidently and easily. If you like this podcast, please leave us a review with […]

My staff training with Breakthrough Intensive Physical Therapy continues today as we discuss some of the glaring issues in their clinic. Today you will be tuning in as we cover: - Understanding what a lack of preeminence is having on a clinic - Building trust with your patients - The Value of giving a simple gift to a potential patient - And understanding why you having trouble charging patients for your services, and why when they say “no” it’s never about the price attached. If you like […]

The Staff training from the 5 cities in 5 days tour continues today with our stop in Long Island, New York at Breakthrough Intensive Physical Therapy. In this opening session you will hear me talk about the importance of training your staff Along with tackling this clinics issues with: - Understanding why “cheap” isn’t what your patients want - And the choice that patients want in their treatment. And much more If you like this podcast, please leave us a review with one thing that has […]

"Pranked! What Not To Say On The Phone" is back within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this episode, you will be tuning in as I am replaying two calls I made before my most recent Sales and Conversion Bootcamp here in Orlando, Florida. Giving my critiques live from stage during the calls, you will be able to hear what your competition is saying on the phone to their […]

This is the fifth and final segment of my staff training with Next Level Physio Therapy in Wood-Cliff Lake, New Jersey; where I answer the final question of our question and answer session followed by the take-aways that resonated with the staff during the day. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for […]

Tune in to this Question and Answer session with the Staff at NXT LVL Physiotherapy in Wood-cliff Lake, New Jersey as I address: - Building rapport with patients - Perfecting the Initial Evaluation with patients - And the choice that patients want in their treatment. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search […]

Today we are continuing my 5 Cities in 5 Days East Coast Tour at Next Level Physiotherapy in Woodcliff Lake, New Jersey. In this third part of our staff training session, you will listen in as I explain: - How to Get Patients back on schedule - Conversations on the phone that fail to convert a patient - Giving an accurate diagnosis to then prescribe a plan of care And much more If you like this podcast, please leave us a review with one thing that has resonated and helped you within your […]

Today we are continuing my 5 Cities in 5 Days East Coast Tour at Next Level Physiotherapy in Wood-cliff Lake, New Jersey. In this second part of our staff training session, you will listen in as I explain: - Selling to patients by understanding what they really want and using preeminence - Communicating with those “difficult patients” that just need some extra nurturing - And the importance of being respected rather than liked If you like this podcast, please leave us a review with one […]

Today we are continuing my 5 Cities in 5 Days East Coast Tour, but at a new location, Next Level Physiotherapy in Woodcliff Lake, New Jersey. In this first part of our staff training session, you will listen in as I explain: - What I learned while starting my Physio Business -The importance of training your staff and accountability - How perception drives patient expectations and how they buy If you like this podcast, please leave us a review with one thing that has resonated and helped you […]

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this fifth and final session, you will listen in as I explain why it’s important to : - reviewing KPI’s -How to maximize the space in your clinic - And how you should present a “free” offer. Followed up by a recap and take-aways from the staff and business owners from the day. If you like this podcast, […]

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this fourth session, you will listen in as I explain why it’s important to : - Help patients feel certain in their decision to hire you. - Keep patients focused on the outcome they want. - Provide patients a choice to select their plan of care. If you like this podcast, please leave us a review with one thing that […]

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this third part, you will listen in as I answer questions to the physio staff where they ask me things like : - The fear of not knowing what to tell a patient over the phone - Getting started as a new clinic owner - And how you can make your patients feel more comfortable while deciding to hire you If you double […]

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this second part, you will listen in as I answer questions to the physio staff where they ask me things like : - How do I have a better chance to convert a patient on the phone? - How do I Have more confidence on the phone? - How do I handle “No” from a patient? If you double your sales skills – you will […]

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. During this first part of this staff training you will hear me talk about building certainty with your patients so they pay your rates, decreasing the risk of drop-offs on your schedule, why keeping your staff accountable is crucial to having a thriving business, and plenty more in this un-cut behind the scenes look at […]

As the owner of your business, it’s crucial for you to be able to build and manage a team to help your clinic grow. If you have gone through the hiring process before and feel like there is never anyone good enough to hire, this podcast is for you. Listen in as I am live on stage detailing the 4 key attributes you need to look for to hire an “A-Player” If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec […]

Could what your staff are saying in the treatment room be the reason why patients drop off schedule and don't come back for more sessions?... For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes footage from my recent Mastermind event in Ireland, where I'm talking to a room full of Europe's top Physical Therapy Business Owners GOBSMACKED about the conversations going on with patients, and why if your staff fail to understand what you're really […]

Do you struggle to have a successful marketing plan each month? In this podcast, you will be listening in to a session from my Orlando Mastermind event where I show business owners from around the world how easy it is. You will be hearing about what I call “buckets of people” and how they are categorized. Along with what type of actions fall into the first two categories to make sure you can hit your marketing goals easily. If you double your sales skills – you will double your profits, […]

Today you will be tuning in as I am wrapping up the phenomenal weekend that happened at our summer Mastermind in Nashville. Listen in as I recap what I saw were new obstacles for business owners in the PG community; these included celebrating prematurely, following up with your patients, giving staff another chance in the clinic, and much more. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando […]

Today we have a “Mash-Up Monday” segment from the content vault for you. You will be listening in to two sessions I held last year at my annual Sales and Conversions Bootcamp, where I explain why your communication goes beyond words, and why you need to stop letting patients wait “A little longer” before booking a session with you. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my […]

When you are a business owner, you may feel the pressure from people that “know you” to provide a discount for your services. This is not what a profitable, successful business does to stay afloat. Listen to this snippet from my 2019 5 cities in 5 days East Coast tour, where a new Jersey Clinic owner had this very problem. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day […]

If you have started or are thinking about starting a private practice in my home of Britain, this is my message for you. The act of selling and having rates that will help you sustain a healthy business will be so foreign to Physios in your clinic and from the NHS will give you pushback on how you will be running your business. You are not alone on this journey, we have a great community established in the UK and all through Europe, and we would love to have you as a part of it as well. If you […]

If you want to grow your business, there are three things you can do, increase your number of customers, increase the frequency of visits per patient, and the easiest of them all, raising your rates….. That is what you will be tuning into today as I am live on stage at last year’s sales boot camp in my final session of the event, and how to raise your clinics rates. I cover the formula I use to make this decision, how to establish authority that your patients can trust, and how to handle […]

When you have an inquiring patient that says that they will "let you know soon" about their decision on treatment, we all know that they are about to walk out those doors and never come back... tune in as I address this common issue I see clinics suffering from around the world while at last years sales and conversions bootcamp in Las Vegas, Nevada. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions […]

Today we have a “Mash-Up Monday” segment from the content vault for you. You will be listening in to three sessions I held last year at my annual Sales and Conversions Bootcamp, where I explain why your patients are dropping off, why your first impression means more than you think, and how being silent in a conversation with a patient will do more to help your sales than you may think. If you double your sales skills – you will double your profits, join me and a room full of other top […]

In today’s episode of The Paul Gough Audio Experience we look back to last weekend in a panel discussion with two members from our world wide community. You will be tuning in as we are following up from a breakout room we held called “How To Get The Best Out Of Your Boss”, where my staff answered questions about how we structure our time efficiently around both offices, which goes way past the tactical weekly meetings and “what do you need from me?” questions. If you want to grow and […]

Today's podcast is brought to you by the most recent "New Patient Accelerator Program" call I had this week. Where I was asked "Should we stay away from, or target areas that have other clinics using our google ads?" Tune in to hear why I would use this strategy, and what you can do to set yourself apart from other clinics when your ads start working. Hint: It's much simpler than you think... I go off on one this episode, enjoy! If you'd Like to DOUBLE your front desk AND treatment room […]

This episode is taken from the last session of my most recent Mastermind Event in Orlando, where I shared the FIVE things that you need to watch out for as a business owner that will keep you in the day-to-day operations that prevent your business from growing… As your business grows and you perfect your marketing, two pressing challenges you will encounter will be the PEOPLE in your business, and the NUMBERS that drive it. As a successful leader it is critical to master the understanding of […]

In this one I interview Luke Gordon of Gordon PT. A seven Figure PT clinic that is the heartbeat of a beautiful town called Spokane in WA. I have worked with Luke and his clinic for over three years and in that time I’ve watched his traditional clinic break away from the traditional methods of relying upon doctors to a more modern “direct marketing” approach that means Gordon PT acquires the majority of it’s own patients through their own marketing efforts. Luke shares with you lots of […]

This is an interview with a business owner who DARED to do what so many Insurance Clinics are dreaming of doing… dropping Insurance and charging much higher fees. Kim Gladfelter started her business physio fit in 2010 in San Jose and within a few years found herself running a clinic that was barely making $2-3 dollars per visit. She had nearly 20 staff on her books and a huge rent to pay yet she made the brave decision to move out of network and completely change her way of doing business. […]

Just over two years ago Brooke Olsen started her own cash pay practice with her partner Annie Brodsky in Denver, Co… At the time she thought she didn’t need any help and then her great clinical skills would see them through. Within 6 months they realized that they had no business plan, no marketing and just no real understanding of what it takes to run a successful practice. They struggled along with 3-4 visits per week. Fast forward two years and they’ve TEN - X’d their business and […]

In this one I share with you the story of Jonathan Ruzicka of Woodlands Houston… Jonathan started his business three years ago and, in that time, has passed 500,000 in revenue and has doubled that in the last 12 months with a team of 6 staff. Jonathan talks about how he’s developed as a leader, how he’s made mistakes but quickly learned from then and the secret to getting good at marketing for cash pay patients. What I love about Jonathan's story is that he hasn’t just had success […]

Just over two years ago Christine started a business that was so successful it quickly got her stuck. Making money wasn’t the issue, but finding a MODEL for her business that would allow her to serve more people, continue to make money - and actually have some free time for her self was. This is an episode that I know you’re going to love as we talk about the fears that come with changing your model, stepping back from patient care, telling clients the rates are rising, the difficulties […]

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Newark, New Jersey for my five cities in five days, book signing tour. On this episode, you'll hear me explain the differences between a cash pay and insurance based clinic, and who has it “easier” when it comes to marketing and converting patients. Listen to this podcast to hear how you can maximize your clinics profit, and how you may have more in common with "the other […]

In this episode, we are heading back to last years sales and conversions boot camp, where you will be hearing me live from stage teaching how to address the dreaded “do you take my insurance?” question. Tune in to hear how you can overcome this objection, and other roadblocks that patients might have in relation to the insurance question. Make sure you listen to the end so you can hear how to handle those tough, driver like patients that swear they ONLY want to use their insurance. If you […]

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash.  In this episode, we keep testing the clinics here in Orlando. I call a local clinic where I explained how much pain I was in, almost crying on the phone asking for help and re-assurance. If this call is an example of how this staff member handles patients that […]

In today's episode of The Paul Gough Audio Experience: Live From Stage we will be heading back to last years Sales And Conversions Boot-camp in Las Vegas. Tune in as I am in a rapid-fire Q/A session where I was asked “Why am I constantly getting the ‘What’s the price?’ question?” When a patient is asking this, it is because they want more information so they can create a perception of you that will influence their decision to buy from you, or the clinic down the road. If you double […]

One of the reasons why most PT's struggle with selling is because they don't know what the person calling them REALLY wants. When you know what patients WANT, what they VALUE and what they're STRUGGLING with - then, and only then will you be able to match up what you can do to help them, with what they want from you, and selling becomes effortless. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in […]

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Dublin for one of his UK Mastermind Events I held this last August. On this episode, you'll hear me teach a room full of clinic owners from around Europe the importance of establishing goals strategically that makes it much easier to achieve them... You'll also hear: * Why you need to create targets and identify step-by-step what it takes to reach them! * How to identify the […]

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this pilot episode I thought it'd be fitting to do a google search in my home town of Orlando, Florida where we randomly selected a clinic to call up. I took the role as a middle aged construction worker who hurt his back, TRYING to give my money away, but […]

In this staff training session from the recent 5 cities in 5 days, east coast book signing tour, you will be tuning in as Paul speaks at a clinic in Woodcliff Lake, New Jersey, about how patients should be treated the second they contact your clinic. It’s important to remember that each patient that calls your clinic has their own specific need for what they are seeking treatment for, meaning that you must speak to and treat them differently to ensure them that they are making the right […]

If you are working your whole day checking the boxes for “what needs to be done” you are not doing what you NEED TO BE DOING! There is a difference between doing fulfilling work and working to grow your company. Tune in to hear what you need to be doing as a business owner to get you and your business un-stuck. Sign up here to reserve your seat for my “Effortless Selling : How to Convert Patients Who Are Reluctant To Pay Out Of Pocket Fees” Webinar - www.paulgough.com/training It is […]

In today’s podcast we are heading back to last years annual sales and conversions bootcamp that was held in Las Vegas, Nevada. In these 20 minutes we covered what the event is about, why I host these events around the world, and what you should really be worried about instead of a “bad lead”. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join Paul at his Annual Sales and Conversions Bootcamp that's happening this […]

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was on his 5 cities in 5 days book signing tour. On my first stop I visited Dean Volk’s Clinic in Concord, North Carolina. I was joined by both clinic owners from the area and staff that were new to the clinic. One common theme that was touched on at this stop was having confidence and certainty. As a young soccer PT, I learned that  having these two traits was crucial to winning a […]

If you get stuck and don't know what to say every time you get asked "what's the price?" this audio experience taken from a recent coaching call with Paul Gough's Physical Therapy Mastermind group, is for you. If you don’t have the sales skills and conversion techniques to confidently sell the value of your services when you're asked questions like this, then it’s almost impossible to have a truly successful business. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out […]

Today I have been in one of my favorite courses, my strategic planning workshop here in the Celebration, Florida. In this course I help a room full of business owners plan a successful start to their business’ year come 2020. In this exclusive look at the first session you will hear: How you can create your own annual plan by identifying what you need your success to look like for both your personal needs and the needs for the business. And how to build your budget for the coming year, […]

In today’s episode I will be bringing you back to our mastermind event in Las Vegas. Where in the second session I opened up the room for the members to ask him any questions they have about how to solve the biggest problems they currently have in their business’. Questions that were asked during this session were: “How do I convert more patients from their initial eval to a plan of care?” “Where should I focus my marketing? And how do I get my admin more involved?” and “How do I […]

In today’s podcast you will hear me laying out the employee ladder of success to my mastermind members in Dublin, Ireland (you can follow along by creating your own triangle in this podcast). To achieve success through your staff, it comes down to what you do with their talent, the culture you build within your clinic, and the overall compensation they believe is fair for their position. I also explain that compensation is not always solely based on their salary, there are many other ways […]

Hello podcast listeners, welcome back for today’s Mash-up Monday Segment. You will be tuning in to two conversations I had with clinic owners and assistants during my last Mastermind Event in Dublin, Ireland where the topic of understanding what the patient wants out of their treatment was brought up. Whether it is the price the patient pays, or their treatment plan, it is important to understand to provide them with a choice. This choice allows them to feel comfortable with their decision […]

On this weekends podcast episode you will be listening to the audio version of the Paul Gough Physio Rooms Show - “On Location”, where I was on the 5 cities in 5 days book signing tour. I visited Next Level PT in the beautiful Woodcliff Lake, New Jersey. Where I was asked “what’s the difference between insurance and cash pay marketing messages?".  You will hear me explain :   What the finer details that separates these two systems are  How to be present with the patient and […]

I am recording this from Cleveland, Ohio as I have wrapped up one of my personal mastermind events here. Listen in as I give insight on what is the most crucial ingredient of success and what you should be investing in right now. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information […]

Hello podcast listeners, here is an update on my life currently as I recorded this yesterday on my way to Cleveland, Ohio to attend one of my own mastermind programs I am apart of. Listen in to hear the changes that are happening within both my physio rooms and media business’, and how I am positioning both for a successful start to the 2020 year. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: […]

In today’s podcast episode you will be tuning into the last day of my 5x5 east coast book signing tour. This clinic had a recent issue with patients signing up for a plan of care, then shortly after they would drop off for unexplained reasons. Although this may be discouraging, it is important to understand that it is just as easy to win them back as a paying patient, as it was for them to drop off with no explanation. Listen to find out what easy solution I came up with for the staff. Watch […]

Proper communication with patients is so important, that you MUST be aware of everything you say to them, or else your risk the chance of a huge miscommunication with them. Listen in to hear how a physio rooms staff member made this mistake... Watch this video here - youtube.com/watch?v=pRFjyJnI8PI&t=10s -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

We're back with a brand-new episode of the Paul Gough Physio Rooms Show "On Location". This week's episode comes from Day 1 of my most recent, 5 Cities in 5 Days Book Signing Tour, shot in beautiful Concord, NC. On this episode I share: * Marketing advice for NEW clinic owners * Tips on how to get your first new patients through the door * How to get more patients from Community Events * The no.1 mistake I see new start-ups make * PLUS I share some NEVER seen before footage when I was just […]

In this episode of today’s Audio Experience you will hear one of the most impactful stories that helped me early in my physio career. When I was a professional soccer physio the team doctor had every player trust him with any injury they had. How you may ask, he was selling certainty to the players. What he said and how he said it during the initial evaluation would give the player the confidence to trust him with their treatment, eliminating all push back during treatment. Enjoy the show! […]

In today’s podcast you will be tuning into the last day of my 5x5 east coast book signing tour where I was in Long Island, New York. A staff member from Breakthrough Intensive Physical Therapy asked me “why are patients saying ‘No’ now that we have adjusted our prices?”. As the clinic owner, it is important to adjust your prices accordingly so you don’t have to close the doors prematurely, and that people will have an adverse reaction to it… BUT it is not just the price that is […]

On the 5x5 east coast book signing tour, I was asked “how do I perfect my initial evaluation with the patient to make sure they are getting what they want?”. As the expert you know exactly what the patient needs to get back on track, but they might have objections to a longer plan of care. Tune in as I explains how to overcome these common objections to PT. There is one tech company that uses this EXACT style of overcoming objections and it has made them the richest in the world, listen to […]

Today’s segment is from a staff training session I held in Woodcliff Lake New Jersey whilst on my 5 cities in 5 days book signing tour. I cover how to get over the fear of hearing "no" from patients. How to overcome the need for approval and, why needing approval holds you back from serving patients and living the life you want. And P.S If You'd Like To DOUBLE Your Front Desk AND Treatment Room Conversions In Just 48 Hours - come and join Me at my Annual Sales and Conversions Bootcamp that's […]

In today’s episode we tune into a staff training session I help at CJ Physiotherapy and Pilates in Portsmouth, NH. A clinic owner asked, “how do I market and sell to patients without using scare tactics?”.  The easiest way to take care of this concern is to keep the patient present in their treatment, and to not allow them to lose sight of why they originally hired you. If you would like to work with me 1 on 1 where I will help you understand the in’s and outs of you business and how […]

This one comes on the back of a call I had with a clinic owner from Washington a couple of days ago. She told me after 22 years of running her clinic, she STILL doesn’t feel in control of it. This is an all too common issue for many “experienced” clinic owners and on this podcast I share with you my thoughts on why this happens - and what you can do about it. Enjoy the show. www.AcceleratorNow.com to enrol in the Marketing program I mention. -------- Subscribe to my YouTube Channel for […]

I’ve been using Facebook Ads at my clinic for about 7 years now; I was one of the very first to jump when Facebook announced its ads that were, at the time, only available to desk top users. They worked back them - but they really exploded a few years later when ads were displayed in newsfeeds (do you remember Facebook without ads in your newsfeed?) Over that time I’ve “plucked” many, many new leads and patients for my clinic and in this episode I share with you how we did that. […]

I’ve been using Google Ads at my clinic for over 8 years now; over that time it has been without ANY doubt the most consistent and most reliable method for attracting new patients. In this podcast I share my thoughts on Google Ads, why it works, why every PT clinic should be using Google Ads and the difference in the type of ads you could run that will attract different types of patients to you. More: Why the combination of Google and Facebook is now working better than ever. Note: Google Ads […]

In this one I talk to you about your Profitability Potential - and how many of you are closer than you think to achieving the big bucks! What is more, to achieve your FULL PROFITABILITY you’re going to have to be UNREASONABLE with your demands for your self and from the people around you. Enjoy the show - and if you’re wanting to enrol in the New Patient Accelerator Program, head over to www.AcceleratorNow.com or send an email to paul@paulgough.com if you have a question. If you would like […]

What is the whole point of starting a business? I believe that it is to live AUTONOMOUSLY and have the CHOICE to opt out of the dogmatic way of living and thinking that is the wreck and ruin of many people’s chances of success. In this podcast, I start with why thinking Autonomously is so important for clinic owners, and then go on to explain some classic examples of how clinic owners are failing to do so – especially with their marketing. It’s common to want referrals from doctors or […]

In this episode, I talk to a room full of clinic owners from the UK and Europe about how we get more buy-in from patients to having MORE sessions with us.  Most clinicians struggle with telling patients how many sessions they really need to achieve the outcome they want - mostly because there is so much fear and worry about push-back and what people think.   But 8 out of 10 times, when you give patients the choice of option "A" (one or two sessions to ease the pain), or option "B", (seven - […]

This one is on the back of a coaching call I had with a clinic owner who told me her “marketing wasn’t working”. She’d started a clinic and no matter what she did, she couldn’t get any patients coming through the doors. Starting a clinic without any understanding of how marketing actually works is very common – and a very painful experience when you’re living through it. It’s common to blame “the town” or the “insurance system” or “doctors” etc, but there’s […]

In today’s podcast we have put out a great Q/A Session I had with the author of “Profit First”, Mike Michalowicz. You will be tuning in as we started the session, hearing business owners get their questions answered about how to save for retirement, debt leverage, the semantics of a S-Corp, and so much more. Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here: […]

Welcome back to the Paul Gough Audio Experience, if you are looking for a solution to a demanding parent, todays episode is for you. Last week when I was traveling up the east coast for my staff training tour, I had a physio ask me what she should do with a driver- like parent. He wanted to get his daughter back on the basketball court as fast as possible but was not properly informed on what the treatment will provide. It goes much further than just pain relief, the healing and rebuilding of […]

This podcast comes on the back of a question I was asked many times on the recent 5 x 5 Book Singing Tour on the East Coast last week… The question was “why have you all of a sudden gone to a daily podcast?” The answer might surprise you. It’s not as binary as “because I wanted to get more content out” or “because we want to grow the listeners”. It was more to do with the GROWTH PLAN that I’d created for the company over 18 months ago. There’s lots of great business lessons […]

In today’s podcast you will hear me speak to a room full of clinic owners from UK and Europe at my most recent Mastermind event in Dublin about how important it is to not only develop your staff as employees, but also as people. I end the conversation on how to identify the current ‘obstacles’ in your business that are stunting your clinics growth and how to overcome them by keeping a subjective outlook on the “cause and effect” circumstances… what is actually causing this problem […]

Do you have an issue converting on discovery visits? If you are giving them out to potential patients for free, one of the worst things you could do is to do so and have no value assigned to them. When a patient is unsure about your services, two things are important. First is to communicate what you offer to fix their problem, how your process works, eliminate all doubt they might have about you and your business. Second is to assign a value to that “free” visit. Once the patient […]

Last night’s stop on the 5 cities in 5 days tour had the best turn out yet. We had over 15 staff members and 5+ business owners from the New Jersey and New York area. One question I was asked last night was “is there a point where I can be too friendly and personal with a patient?”. The front desk staff member was concerned that her ability to make a connection was impacting how they felt about her and the business she was a part of. Now there is not an issue with making a strong […]

Welcome back to the Paul Gough Audio Experience. We are continuing the week of five cities, five clinics, in five days. Yesterday at CJ Physical Therapy and Pilates I was asked “How do I create a mindset shift within my staff to get on board with my plan?”. Listen in as I explain why she may never have a staff that is fully committed to her vision, but she can easily get a staff that is helping her toward her goal with their current values and goals in mind. Today I will be in Woodclif […]

It is day three of the 5 cities in 5 days tour with me. Yesterday I traveled from Charlotte, North Carolina, to Hermitage, Pennsylvania to visit Anthony Roscoe and Marissa at Roscoe Physiotherapy. During yesterday’s staff training a great question was asked “What do you do to a patient that doesn’t want to pay cash/ out of pocket? And how do I handle it?” I took this question and re framed it asking “What should you do to make them want to become a cash paying patient?”. Instead of […]

Today I had the privilege to teach in Concord, North Carolina at Volk Pt. Where the situation of a patient that wanted an “experienced PT” was the Achilles heel for a short time. When there is a patient that has these demands it is important to understand where and why they are acting in such a way, and even more importantly, that you must sell them certainty in what you do. Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour […]

On Today’s episode of the podcast you will be listening into a part of a conversation I had with one of my Mastermind members while at the most recent UK event in Dublin. Listen in as he asks me questions about the idea of incentivizing staff and adjusting salaries. These are all important points to cover if you are running a business with multiple staff members, and if they are not addressed properly they could leave the owner high and dry…. Details of the Five Clinics, Five Cities, In […]

We're back with another episode of the Paul Gough Physio Rooms Show, and in this episode, I talk to my team about the importance of setting - or as is often the case - RE-setting expectations. I cover: * How a highly trained, very skilled, very well paid surgeon made a DREADFUL mistake when I had my baby boy, Grayson * How NOT to communicate with patients when they're frustrated * How to communicate with patients so they don't ever get frustrated... * Why most people's issues are EXPECTATIONS […]

On this episode of the podcast you will hear me in my clinic with the world’s top PTs, where the topic of social media is brought up, and if it is worth the time and energy in the business we are in. When using social media you might not be getting that direct, measurable response that you may be searching for… but that does not mean you should eliminate it for that reason. This session was recorded live in my home of Hartlepool, I will be doing a training tour again NEXT WEEK!! If you […]

If you lose that one referral source, if you rely on that one marketing strategy, if you rely on that one staff member then they suddenly leave - what would happen to your business? In this episode taken from a past coaching call with my Mastermind Group - find out why mitigating the risks, is the BEST way to grow your PT Clinic... This session was recorded live in my home of Hartlepool, I will be doing a training tour again NEXT WEEK!! If you would like to meet up head over to […]

If you want to win patients business, you need to win their trust - it's our job to make people feel confident in making a decision to hire us, and one of the most powerful ways to do that is with the language we use when talking with someone on the phone or in the treatment room. Words in the right order, change everything and can add thousands to your bottom line. This session was recorded live in Charlotte North Carolina, I will be doing a training tour again NEXT WEEK!! If you would like to […]

Hiring people you can trust is one of the most problematic challenges many clinic owners face - simply because they do not know what they’re looking for, and then when they DO hire , they don't know how to discover QUICK if they've chosen the right person for the role. Listen into this snippet from Paul's recent Physical Therapy Mastermind Event in Nashville, to find out the signs. The signs are always there... -------- "Five Cities in Five Days" Tour of the US - CLICK HERE TO JOIN THE TOUR […]

In today’s Flashback Friday episode, we have taken a coaching call out of the content vault. You will be tuning in as I had a fellow PT business owner as me about the positioning of his practice. How your patients see what you are offering, and how it is positioned, will be the difference from a sale and them “taking more time to think about it”. I hope you enjoy today’s podcast, and make sure you subscribe and leave a rating if you haven’t yet! -------- "Five Cities in Five Days" […]

In this one I'm talking to the amazing clinic owners in my Mastermind program at my most recent Mastermind gathering in Nashville, about 4 of the biggest challenges I hear a lot of business owners facing... I cover: 1. Setting fewer goals, but having higher standards 2. How to Achieve the outcomes you want with daily dedication 3. Your 3 reasons you are not growing And 4. How to figure out how you will keep your schedule full. You can listen to the first half of this session and the first four […]

Welcome back to the Paul Gough Audio Experience. In today’s episode I have my clinic full of PT Business owners, and a question was asked “Does online booking give too much control to your patient?” In my time as a business owner, I have found that this scenario is always changing. It is dependent on the stage your business is in currently, the staff, and the direction you yourself are going as the business owner. -------- "Five Cities in Five Days" Tour of the US. CLICK HERE TO JOIN THE […]

This podcast shares with you our very big baby news, lessons learned on communication from 2-days spent in the Hospital - PLUS, all the details of the upcoming "Five Cities in Five Days" Tour of the US.   CLICK HERE TO JOIN THE TOUR -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

Today’s episode of The Paul Gough Audio Experience is taken from a Q/A session from my most recent mastermind event in Hartlepool, England. Tune in as I have my clinic filled with top PT business owners from around the world and my own physio staff. The question was asked “How Do I Explain Our Multi-Therapist Approach To My Patient?” . It is common for a patient to become so comfortable with one Physio treating them, that they don’t want to see anyone else. Although, if you are trying […]

In this episode of the show I talk to my staff about how to get comfortable with "demanding" and sometimes difficult to work with clients.    There's always that one patient that comes in each week that everyone feels a little uncomfortable around. It's not just happening because it is YOU or YOUR clinic and it's certainly nothing you have done.   That is because every patient has a different personality type (one of four) and it's impossible to NATURALLY connect with them all.    Most […]

This episode is taken from a weekly coaching call with my Physical Therapy Mastermind group (the 4% Club) - and I answer the question, "how do I give my staff more confidence?" ...The answer may not be what you're expecting 😉 Enjoy the show! Be sure to hit subscribe, and leave your comments over on twitter by tagging @thepaulgough, or by using the hashtag #AskPG -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: […]

Today's podcast was recorded in a room full of PT's at a clinic Mastermind I held in Charlotte. Listen in as I discuss:   - How to convert more people to paying patients in the Discovery Visit  - Why money is never the issue and what makes people happy to pay higher prices   - And, why you need to market and speak to small pockets of people -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

 The reason why I believe so many Physical Therapist's are running into resistance from patients not-so-keen to pay for their services is often because the ‘words’ they are using DO NOT mean enough to the patient they are trying to motivate into giving up their time and money… It's easy to forget that people have no idea what Physical Therapy IS or DOES when we've been doing it for so long. In this episode listen in and hear me talk to a room full of Business Owners at a Clinic […]

On this episode of Paul on Fire I put to bed a story I hear ALL the time in a recent coaching call with my Mastermind group. The old story of PTs who have told me that they’ve gotten leads from their Website, Google, Newspapers, Facebook - even Doctors and referrals from past patients - and they just don't understand why they can't get them on schedule! If you think you have a marketing problem and have trouble converting leads - this episode is for you. ----- Subscribe to my YouTube Channel […]

In today's episode of the Paul Gough Audio Experience I answer a question that was asked on a call with my accelerator program students. Listen in as am asked “What should I say to people who are asking why my office visits are so expensive?” I explain to my accelerator students why it is important to maximize your communication skills with your patients, and why your clinical skills will get you so far.  ----- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s […]

Today's podcast is from a staff training I recently had here in Hartlepool, UK.  In this one we look at how to APPEAR more confident when you're talking to patients. The thing that makes the biggest difference to getting patients to buy in is NOT what you know - but how confident you appear about what you know. You are in charge of that.    Listen as I teach my staff about bad examples of places I've been where there's barely even any eye contact made with customers - and explain the simple […]

Happy flashback Friday! Today’s episode of the podcast is from a call with a past Business Growth School class. Listen in as I answer a question on how to market to patients over the age of 50. I share professional tips that I used and personal stories that helped me realize what makes peoples mindset shift into making decisions on their health.  ------ Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

Today's episode is taken from a coaching call I had during an old BGS course. One of my students was curious if she should have more than one Unique Selling Proposition.  Listen in to see what my answer to her was, and how I detail what a consumer’s mind is like. Their desire for instant gratification, and how it makes our jobs as Physical Therapists that much harder.   If you would like more information on how to discover your clinics USP, head over to my blog I wrote back in 2016 here-  […]

 It’s safe to say that I didn’t hold back during this podcast...   On this one my staff have caught a moment where I go “on fire” during a call I had with my students of my Accelerator Program about why even if you have ALL of the clinical skills in the world - you'll get stuck if that's all you rely on.   Turn it up, and enjoy the show!  Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ? Check out Paul’s Best Selling Books for […]

Today's episode is from a recent coaching call that I had with my 4% Masterminds. I was asked a question in relation to hiring, "Should I hire a full-time or a part time PT?". Listen in as I breakdown my method of hiring and how I helped him think differently in his hiring method.  I hope you enjoy! And, if you have gained anything from listening to my daily podcast, please leave a review over on ITunes, or whichever platform you are listening on.  ------ Subscribe to my YouTube Channel for […]

Today’s episode of the Paul Gough Audio Experience is a behind the scenes clip from a coaching call I had with PT Business owners in my 4% Club Mastermind. During my coaching calls I am known to get passionate about the questions that my students ask, some would say I go “On Fire”. Listen in as I am asked “Should You Talk To Patients About Treatment Plans?”, I pull from my experience as a soccer physio and a business owner on this one so I hope you enjoy!   ------ Subscribe to my […]

This episode of the show was recorded on the day that my practice manager Vicki Smith celebrated 10 years of working at the Paul Gough Physio Rooms.  In my humble opinion, Vicky is the definition of a front desk SUPERSTAR and in the session, we go back to the fundamentals of communication and look at what is required to become great at the role.  I have the physios and admin in the same room and we get onto how to communicate with clients in a way that they can actually understand... dealing […]

So last week I was given the news that my YouTube Channel, and the 2000+ subscribers, and all the videos had been removed from the world’s biggest video platform. Not ideal, especially not when it's a huge source of new leads and clients for a business you're trying to scale to $10m in revenue! Anyhow, it happened, we dealt with it, and we learned a ton of lessons from it that I'm sharing with you on this podcast that are relevant to ALL serious business owners. Enjoy the show, and be sure to […]

Today’s podcast is from my latest UK Mastermind here in Hartlepool, England. Listen in as I explain to a room full of clinic owners the number one thing you need, if you want your clinic to grow fast. If you enjoy this podcast, you can watch the video and others just like it on YouTube by heading to Paul’s channel:  https://www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ? - where we upload video content daily. Enjoy the show! ------ Subscribe to my YouTube Channel for Daily Videos: […]

In this one I talk about how to walk that fine line between making sure that you're not doing work your staff should be - and not doing everything so that they're sat there doing nothing.  If you've hired staff, then you want to make sure you're getting the best ROI - but at the same time be sure that you're not overloading them with the more and more things to do, just because you're paying them.  There's a delicate balance to maintain and I introduce you to the 10-80-10 formulae that I use […]

At the height of summer it's very likely you're spending more time with family and friends than usual - which is great - but at the same time it can be quite painful for a business owner to have to be involved in conversations that you're not used to. I love being around my friends and family - but I do sometimes struggle with the conversation when it turns to things like politics, gossiping about other people or talking about what things and stuff they're planning on buying. This is one for […]

Today's Podcast is a recording from a staff meeting I had this past week here in Hartlepool, UK.  Listen in as I cover: • Why patient's won't say YES • The importance numbers in Paul Gough Physio Rooms •  How PT School doesn't prepare you to apply your skills in the "real" world •  20% of your life is spent learning the skills, 80% of your life is learning how to apply them •  And much more... I hope you enjoy! And if you have any questions you'd like answered, please send them […]

In this one I talk to you about the most important subject in business; taking time off!  There’s so little thought that goes into the importance and need for getting away from your office that I thought before the summer is over, we look at why it is so important. And it isn’t just about recharging your resting and recuperating. Although both are important, the reason I love to take so many breaks from my work is because that is usually where I get all my best ideas. No body gets good […]

In today’s podcast you are sitting in a room full of clinic owners at a recent UK and European Mastermind Event that I held back in May. Listen in and discover how you can find out what a patient’s expectations are and how to meet and exceed them. If you do not know how to meet a patient’s expectations, they will soon get frustrated, causing frustration with both your front desk and PT’s. I provide personal experiences that I have gone through to communicate with a patient to help meet […]

Today is a very special day at my clinic, The Paul Gough Physio Rooms. We’re celebrating Vicki Smith’s 10 year anniversary of working for the company, and I’ve had a great morning coaching my staff all day. If there’s one thing I love the most about sitting down with my team, it’s developing them as people, and watching them transform- listen to this episode as I explain more.. Enjoy the show! And be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or […]

Here's a throwback to a staff training session with my staff back in the UK about why it's important to treat your patients like celebrities. This is something that companies like Starbucks excel at, and is the reason people go back again and again and again...  ...adapt this customer experience in your clinic, and you'll turn patients into lifetime customers.  Enjoy the show! And be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag […]

 On this one I introduce an important Leadership tool called the "Support Challenge Matrix", to a room full of clinic owners at a recent UK and European Mastermind Event that I held back in May. Listen in and discover: - How to use this leadership tool in your business to empower staff AND continue to grow your business - The no.1 reason why I believe I've never had push-back from my team when I make changes in my business (such as raising my rates) - And why you get what you tolerate... For […]

 Welcome back to The Paul Gough Audio Experience! Today’s daily episode is adding to the ever growing “Candid Conversations” segment of the podcast. In this episode we head back to SPPT LIVE back in May, 2019. Listen in as I sign books for fellow PTs and they ask me questions about: 1. What made me go towards a cash-based model in my practice.  2. How to establish pre-eminence and authority in the market 3. What using your name for your business can do. 4. And how to get more patients […]

  Happy Flashback Friday everyone! I have a great episode of the Audio Experience for you today. After wrapping up the nine days of CEO meetings I had this past week I decided to go back and visit the last CEO event I held back in April. Listen in as I work with a successful solo physical therapist, helping her figure out what is required to hire people and grow beyond “herself”. We cover:  1. How at her level, her mindset and plan should shift to a more strategic approach.  2. […]

 Today’s podcast episode is another “Candid Conversations” Segment from SSPT LIVE back in May. As I am signing books for fellow Physical Therapy Business Owners, I am asked a couple of questions relating to,  1. How to position yourself as an authority figure, even as a new graduate.  2. What motivates me and is my biggest driver daily.  Followed by a quick conversation with one of my old Accelerator students that is now easily converting sales and leads into new patients!  Enjoy the […]

 This one is the very first episode of a brand-new series called "Paul On Fire"... My team have dug into the archives of my weekly coaching calls with my 4% Club Mastermind for Physical Therapists - where I answer questions and help business owners overcome obstacles. On this one I got asked how to handle push-back on the phone when no matter what you say, you still can't seem to get through... Leave me your comments, thoughts, and questions over on Twitter: @ThePaulGough using the hashtag […]

 In this one hear me answer questions from the audience at SSPT Live 2019 back in May as I step off stage... You'll discover: - Why you don't need 'experience' to start a clinic straight out of school - How to communicate confidently no matter what situation you're in. And, - Why it's important to give yourself permission to be the best possible version of you in the workplace Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by […]

In today's audio experience I had my team go into my vault to find some great conversations that took place at SSPT Live 2019. I was mic'd up after I got off stage where I was able to interact with fellow business owners. Listen in as answer questions relating to: 1. How to establish a lease for your practice 2. The method of hiring for a massage therapist 3. What expanding your services could mean for your patients, and how it can enhance their experience Enjoy the show! And be sure to leave […]

 In today’s episode of the Paul Gough Audio Experience I am recording while walking through the Manchester Airport. While I was away from my Orlando home to attend a funeral, I was able to spend time with my family while my staff kept the operations of the growing media business running smoothly.  You need people in your life as you grow your business. What I want to remind you of is that the right people make people make not just your business better, but your LIFE easier.  Enjoy the […]

   Today's episode is an interview that I had at SSPT Live: 2019 back in May. In the interview I talk about:  1. My success I have had up to this point, and how my focus has helped me. 2. The importance of not being distracted, and "staying in your lane". Or what I call, "Stop Dabbling".  3. My BIGGEST ADVICE to new PT's in this field.  After the interview is over I stick around to talk to individuals that were watching the interview. Hear how I talk to them about life, the move from […]

Here's a highlight from one of my recent Mastermind Group meetings held in my home town, Hartlepool, in the UK.  This one is taken from the first session on Day 1, as I set the scene for two days of learning with some of Britain and Europe's top Clinic Owners. The topic I cover in this episode is one that always seems to be the most well-received - "The Ladder of Success". It's important to have this for three reasons: In order for your staff to be successful at what you      hired them […]

 On this one I talk to my PT team at the Paul Gough Physio Rooms about the importance of changing the way that patients 'show up'. Better said - if you are not educating patients on how you want to be perceived BEFORE they arrive - they will show up with their own preconceived ideas of your value and most often, it’s not as high as you have of yourself.  And THAT is the primary reason for so much “push-back” to co-pay, deductibles and cash-pay fees in the PT profession right now.   (I […]

This episode comes on the back of an "issue" in my clinic cause by a lack of communication in my office (Paul Gough Physio Rooms) about what the difference is between a "Sports Massage" and actually "getting Physical Therapy"... The scenario was this: we had a few patients asking for one but not the other - and we realized this happens because they're not always sure what the difference is. The reason it is important? Because the PRICE is different. But our patients perception of what […]

 In this one I interview Chiropractor Justin Rabinowitz of Warren, New Jersey. I’ve worked with Justin for a couple of years now and in that time I’ve watched him move from having a solid case load of his own - to hiring three members of staff who are helping him build a practice that runs without him having to treat all of the patients. In this interview we discuss the big decisions Justin made to hire a full time front desk, marketing director AND a chiropractor in a short period of […]

 On today's episode I'm taking you back to a weekly staff training session with the Paul Gough Physio Rooms team, in the UK - where I teach them what to say to a patient who forgets to show up for a session! (Or... cancels last minute). It's summer time for most of the world - and when that happens in Britain we experience MORE no-shows than ever (simply because the sun rarely comes out, and when it does, everyone wants to be out in it!) This episode will show you how to handle the no-show […]

I remember a time when I noticed a drop in the average visit and the amount each patient was spending with me - and upon investigation, I was able to track it back to my PT's not doing a great job in the initial assessment at managing expectations. In this episode of the show learn as I talk to a room full of clinic owners at a Conversions Mastermind I held back in 2016 - about getting the first assessment right, and how if you do, it sets the scene for a very healthy and fruitful relationship […]

In this one I'm talking to the amazing clinic owners in my Mastermind program at my most recent Mastermind gathering in Nashville, about the 4 biggest challenges I hear a lot of business owners facing... I cover: 1. Why you can survive for months without profit, but can't survive one week without cash.... 2. Why failing to DO, what we do know, is why most business owners get STUCK... 3. Why all of your leverage is in people - and that you can't expect to grow your business with mediocre people […]

 So, today we're continuing on from yesterday's podcast and bringing you some never released before footage shot back in 2016 from a mastermind Paul held at one of our Mastermind Member's clinics Volk PT, owned by Dean Volk.  Listen in as Paul shares a story to a room full of top PT Business owners about why making the decision to hand over cash for Physical Therapy, is a lot like handing over a big sum of money to purchase a buggie for a new born baby (or anything that requires you to part […]

 Last week we announced Paul Gough's brand new CEO Series (if you haven't listened yet, head over to paulgough.com/podcast to catch up...) Paul's back in England right now, so what we've decided to do is dig into the content vault and bring you some NEVER heard before footage... This one is from an early Conversion Mastermind filmed back in 2016, at one of our founding members clinics, Dean Volk, of Volk PT in Charlotte.  Listen in as Paul sits down to teach some of the World's best PT's […]

On this episode of the Paul Gough audio experience Paul walks around Nashville while recapping the Nashville mastermind event last week. He touches on key points that were brought up over the weekend, and how to further grow your business as a leader. ------ If you have any questions for the podcast, tweet Paul @ThePaulGough or using the hashtag #askPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator […]

In this one I get to interview a PT who signed for a clinic in Louisiana, in the week before hurricane Katrina. Needless to say it wasn’t a good stat for Paul Jones. However, listen to this Podcast to hear how Paul eventually got his clinic up and running and how he’s made it all the way to having three clinics that don’t rely upon him treating patients. Paul only steps back into patient care when he wants to these days and now spends most of his time at the business end of the […]

In this one I interview Payal Patel and Cody Plofker of Adapt Performance and Rehab The two have been in business since 2017 and they’re already well on the way to creating a $500,000 revenue business as well as stepping out of patient care completely. We talk about the challenges the two faced when they got started, how they picked the wrong type of patient and who they now focus on instead that has let them grow faster and more profitably. We discuss their recent hiring challenges and the […]

 In this one I talk to Kevin Vandi of Competitive Edge PT in San Jose. Kevin started his practice just 4 years and is already at a $1,000,000 in revenue, he has a practice manager and three full time PTs and he’s stepped down to just 8 hours per week of treating patients per week. I’ve worked with Kevin from the very early days of him starting his clinic and it’s been amazing to watch him grow so fast. I stuck up a connection with Kevin early on as I felt both of us had similar values; […]

 In this episode I interview Hoang Tran of Doral, Miami. Hong runs an OT Therapy Company that she started in 2014. Despite starting her clinic just five years ago, she’s already down to just 1-2 hours per week and her business now makes more revenue and more profit that it’s ever done before. What’s most impressive is that Hoang has done that without having a huge amount of staff; she’s got two therapists a full-time admin, and she’s been able to step back to only seeing patients for […]

   In this one I interview Carrie Jose who is just shy of working a 2-3 hours per week, and all but removed from patient care. In as little as four years Carrie has gone from solo practitioner with a full case load, to owner of a business with six staff that she is now leading. In this interview Carrie talks about raising rates four times in one year, the staff issues she was hit with as she stepped back, how she hired her first physical therapist and how she empowers her staff. I’ve had […]

  CEO Series: Interview with top PT Nick Hunter | Episode 109 CEO Series: Providing An Exceptional Level of Patient Care - Even When You’re Gone (with Nick Hunter of Preferred Physical Therapy) The CEO series continues… this time it is with Nick Hunter of Preferred Physical Therapy in Phoenix. I first met Nick 3-4 years ago after he took my "New Patient Accelerator" program and I never forget the first conversation I had with him when I met him and his wife in person. His wife looked at me […]

  CEO Series: Interview with top PT Jake Berman, of Berman PT Naples, FL This is the start of a brand new segment on the Podcast where I expose what it takes to become a true CEO and Leader of a company that does not rely upon the owner treating patients. We’re highlighting clinic owners who are already at that point or are actively working towards removing themselves from day to day treating of patients in their business. In this episode, the first interview of what we’re calling the […]

In this one I answer questions from two podcast listeners… The first is, “how do you get clinicians to have the uncomfortable high price talk”? And the second is, how do you stop insurance companies telling patients to stay in-network when they call to find out their out-of-network benefits?” This one gets pretty deep as I talk about the real issue that people have with money, why the "price is the price" and how ultimately, you have to chuck the insurance company under the bus if […]

This one comes on the back of a conversation I had with a clinic owner from London… he told me that “he needs to work on his website again because he is not getting many conversions”. He said his website wasn’t perfect and he wanted to spend more time on it. I told him that his website doesn’t need to be perfect but his MARKETING MESSAGE does and if commits to getting better at that, his website frustrations will go away. Enjoy the show and if you’re listening to this before June […]

This episode comes on the back of a question my team received from a clinic owner in Northern California… They have several clinicians and services in their clinic, and the biggest frustration is that they don't know where to start with their clinics marketing… they feel they are casting their net too wide. They’ve read my New Patient Accelerator Method book and know they need to decide "who their Mary is" but they don't know where to start in figuring out who that person is for their […]

In the last podcast you heard me interview Mike Michalowicz about the “Profit First” System that allows you to find more profit in your business - starting today. This is the follow-on episode from the interview I did with Mike Michalowicz. If the last episode was the theory of profit first - this is the practical application of it; you’ll hear me teaching a room full of clinic owners precisely how I DO IT, (...I only ever preach what I practice). I use this exact approach across all of […]

This is a very special and rare episode… it’s an interview with Mike Michalowicz - celebrity speaker and No.1 Best Selling Author of Profit First, Clockwork, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur. Mike’s is very well known in in the small business community across the world for his “Profit First” concept - something that I adapted into ALL of my businesses right after I read his book. In this podcast we discuss the “Profit First” concept and how physical […]

Alongside the coaching I do for physical therapy clinic owners, I also work with the top online consultants in the health and fitness space to help them grow their coaching/consultancy companies. And this Audio Experience is a live recording of a recent talk that I gave (at a marketing event in Orlando) for Gym/Fitness Business owners that was hosted by one of the consultants I work with… I was initially asked to talk for 45 minutes about Facebook Ads… interestingly, I hardly spoke about […]

So this one shares with you some insights into my first 4 weeks of my new life living in America (Orlando)… It’s been a crazy few weeks of doing everything from working with 50+ clinic owners in my Masterminds and Workshops, to having to deal with banks (and an illness!), buying a new car, finding new schools and an office, hiring two new staff… Not to mention issues with having no-credit and having to do the one thing I really hate - go shopping on a weekend with Natalie! I’ve […]

This is another podcast from a recent Mastermind Event. And it happens to be one of the most important skills you’ll ever hone: that being the ability to accurately, confidently and quickly identify where the problems or choke points are in your clinic. While most clinic owners think ALL of their problems are because of a lack of leads or calls, the smart business owners are using frameworks to diagnose the real issue. If you’re coming home at 9pm each night, tired and feeling burned out […]

This is another segment from the January 2019 UK and European Mastermind… this time I introduce the group to the FOUR different value layers that exist when a customer is choosing who to buy from. What you’ll discover on this episode is that if you exist on product alone – i.e clinical skills – you’re making it very difficult to ever grow a clinic that is not dependant upon you as the owner. There’s so much more to value than just getting to see someone who has good massage or […]

In this one I’m talking to the UK and European clinic owners in my Mastermind program about why I believe the schedules at the Paul Gough Physio Rooms are as full as we have ever known at this time of the year… It might surprise you to hear that the reason is because of something that we did back in the SUMMER of LAST YEAR – 6 months ago. If the EFFECT is a packed schedule in January, the CAUSE has to be somewhere in the past. Likewise, if you’re having a crappy January, it’s not […]

This is from the Annual Planning meeting where I bring my staff's attention to what I call “Critical Drivers” of my business. Many people are aware of the need for KPI’s and Metrics. But I prefer to spend more time focusing on what I call Critical Drivers. The difference is profound; KPI's and Metrics are what DID happen… Critical Drivers are what IS happening. If you monitor and fix your clinic's Critical Drivers, you never have to worry about your clinics KPI’s because you’ll […]

This episode is the Paul Gough Physio Rooms Annual Planning meeting continued… we got speaking about the concept I was taught that out of all of the people who buy from you, 30% of the people who did, probably should NOT have. It’s not that you did anything wrong, it’s just that 3 out of every 10 people will never fall in love with you and your service no matter how hard you try. The trick is to recognize them and NOT waste your energy or focus trying to make them. Give them what they ask […]

FacebookTwitterLinkedIn Podcast Annual Planning 2019: Session 1 Live With Paul Gough Physio Rooms Staff Join me live at the start of my Annual Meeting with my Physio Rooms team as we look ahead to 2019. In the first session of the three-day meeting, we always discuss what worked well in the last 12 months and this gives my team the chance to tell me what they think we did well… We openly discuss things like why our patients are happier to come back and spend more money with us these […]

This is a question I’ve been asked a lot lately - and I have a very strong opinion on it. Ultimately, the purpose of a business is to MAKE A PROFIT and if you’re not talking about what that profit must be (with your staff), ask yourself, how do you realistically expect them to achieve it??… This is a “fire” podcast that got me a little animated from time to time - listen in and hear me go deep into the reasons why I think many business owners DO shy away from talking about profit… […]

It’s ironic that at the time of the year when people are thinking about next year - they are doing so at the most optimistic time. And that is the problem… It’s so easy to be caught up in the high spirits of the festive season that it can cause you to underestimate what must happen if you want to achieve success in the coming twelve month… This podcast looks deep into what it really takes to be successful in 2019 - and highlights three simple things that you should be doing - that […]

This episode is about introducing you to something called Strategic Planning - ultimately, the process for being in a position to make better decisions about your business. I just came off the back of an epic weekend in Orlando with my Mastermind Group where I went in-depth into the subject with 135 clinic owners. I share with you some highlights and takeaway from the event and talk to you about things like creating an Annual Budget, Variance Analysis and the different tools you’ll need […]

A lot of people wonder how I get so much done - and this podcast is my attempt to explain it to you. I believe that there’s THREE distinct things that must come together in order to achieve lasting success - and they’re all discussed on this podcast. This is the most in-depth look at success that I’ve ever given and even includes a candid view of why I don’t do as many podcasts or youtube videos as I once did… There’s lots of lessons for you to learn in this one and if you’re […]

This one is LIVE from the first hour of the recent Meeting of my 4% Club Mastermind in the UK - we had business owners flying in from all over Europe, Ireland, Scotland and England to join me for two days of working ON their business... The first hour of any event is always my favourite part; I share valuable lessons with the group of the things I've learned since the last time we were together... One of the highlights of this one is my belief that if something is worth doing, "it is worth […]

The podcast is back! After an incredible summer of traveling, vacations with family, doing events and selling the New Patient Accelerator Book, all over the world, it's great to be back in the Podcast Studio to bring this episode to you... This one is about how to avoid becoming a commodity; when patients choose you ONLY because your prices were LOW... I've been talking to many of our now 400+ new Cash Club members and this is one of the biggest problems they're experiencing; folks NOT hiring […]

Here is the episode that so many of you have been waiting for - the announcement that my new Marketing Book is OUT NOW… www.paulsmarketingbook.com And, guess what? The book, titled: "The New Patient Accelerator Method - How I Scaled a Four Location, $1,000,000 + Cash Pay Physical Therapy Clinic - In a Place Where Healthcare is FREE (…And, In One of the Poorest Parts of the Country)… …MADE IT TO No.1 BEST SELLING BOOK on Amazon! The book - that reveals my entire marketing system for […]

Anyone can be successful for a week, a month or even a year - but it takes a certain type of business owner to be sustainable profitable. Those business owners think, act and behave completely different to the masses and on this podcast I share with you the five things that you need to do regularly to get to that level. If you find your self stuck in a run right now - always busy for the sake of being busy or putting out fires that you’re too busy to notice where they’re being started - […]

I’m just back from SSPT live in Clearwater Fl, - I spent the week with 250 of the worlds best physical therapists and across the week I was asked a LOT of questions about running a physical therapy business… ..and in this episode, I share with you my answers to 7 of the best questions and break down each one so that you can learn from them. The more that I reflect on the questions - all most all of the problems that people are living with in their business are happening because of what […]

This one is a recording of a recent mastermind coaching call I held with my group - and the focus was on RECRUITMENT/HIRING… A lot of my Accelerator and Mastermind students have grown their business so rapidly in the last few months that the next challenge they are facing is hiring the right people to help them cope with such rapid growth… It is the logical next in any business’s development - if your marketing is working, then you are going to need more people to handle the increased […]

Here's the fourth and final instalment of this years annual planning event... In this one I talk with the staff about the things that we are doing really well in the clinic, what our core values are, opportunities to go that extra mile for the patients and the mission of the company is reinforced. Enjoy the show and be sure to join our cash club community of podcast listeners that is getting bigger by the day. Details here: www.ptprofitacademy.com/cash-club

Here’s another highlight form one of my recent mastermind group meetings - this time back in the UK at my home town of Hartlepool. This one is the first session on Day 1 as I set the scene for two days of learning with 15 of Britain’s top Physio Clinic Owners. Listen out for some great insights and me sharing some of the things I’ve learned over the last few months on my travels around the globe to work with business owners just like you… For details on how to join the UK or US […]

Vicki (my practice manageress) and many of my clinic staff, contribute heavily to the Mastermind meetings I hold - speaking to my staff is often better than learning from me! This one is another “Q&A” with Vicki as I leave her to answer any and every question from the group about what goes on at my practice and how I grew it. This is as real and authentic as it gets - no questions are off limits (and I’m not even in the room to hear the answers) that is because I am 100% committed […]

It’s safe to say that I didn’t hold back during this talk… I was pretty pi**ed off when I walked into to the room to speak as the evening before this talk, the owner of the franchise was telling me about how in Quebec, all of the universities and PT school’s in the area are “brainwashing” the therapists into thinking that selling in healthcare is somehow wrong or bad. That somehow your skills will sell themselves. I hear this type of “BS” everywhere I go these days to the point […]

In this one I was invited to talk for two days to speak to huge Franchise of Physiotherapists in Montreal, Canada. “Action Sport Physiotherapy” is one of the most successful physiotherapy franchises in the whole of North America so it was a pleasure to speak to their 25+ clinics and all of their staff. I was there for two full days and the whole focus was aimed at giving a lesson to the network on how to improve their sales, raise prices and conversions. On Day 1, I spoke primarily to the […]

This one is part of my talk to a room full of 100 business owners that were attending my Mastermind Event. I am reflecting on an amazing Day 1 and sharing my insights and take-aways from what I learned from the previous day. These podcasts are always my favourite to share as I believe post-reflection on what has been learned, is actually where the learning takes place. Enjoy the episode and if you haven’t done so already - check out the new Cash Club program that is perfect for Podcast […]

In this one I was invited to speak at the annual American Physical Therapy Association Private Practice Section Conference - attended by 10,000 private practice owners from all over the globe. I spoke candidly about why so many clinics at the event are “hitting a brick wall” with their business growth and shared some of the secrets I’ve learned about cash-pay marketing and how it has revolutionised my practice profits. Enjoy the talk and if you haven’t done so already - check out the […]

This one is a recording of another “fire” global seminar that I gave to over 1000 PT's who attended my live training recently. I’ve learned that to be ultra successful in the cash-pay setting you have to have “authority” in abundance – but as you will soon see, “authority” has nothing to do with credentials or experience, and it has everything to do with how you use your marketing to show people that you can achieve an outcome better than any other option they’ve got. […]

Here's the third instalment of this years Annual Planning meeting with the Paul Gough Physio Rooms team - in this one I talk about something that Warren Buffet describes as the "8th Wonder of the World" - the Compound Effect. Understanding how little things consistently done right in my business, in my financial investing and generally in my life, all add up to make a huge difference. It has been revolutionary for me. My old boss in Pro-Soccer used to tell me that “you need 6 or 7 streams […]

So here is part two of the mini-series of footage from my clinics Annual planning event at my clinic in Hartlepool - in this one we are talking about the opportunities to sell more products and services, the importance of "following up" and asking the right questions to ensure that only the right (perfect) clients make their way into the clinic via our very generous offer of a "Free Discovery Visit". Enjoy the show and be sure to join our ever growing community of Cash Club Members where we […]

This is the first in a mini-series of footage that I am sharing with you from 2018’s annual planning event. This is the first morning of the 3-day event and you’ll hear me talking to the team about what we did well - and not so well - the year before. Enjoy part one of the 1 meeting and look out for more coming your way soon. And, if you haven’t done so already, be sure to check out my new “Cash Club” community that is perfect for podcast listeners to learn more from me. Head to […]

So here’s part two of the discussion that I had on the morning of Day 2 (of the 3-day Marketing Workshop from New Orleans…) In this one you’ll hear us discuss the importance of recognizing your patients "true intent". I’ve said it many times that not all patients are created equal - and they don’t all arrive equal either. One distinction you can often make between a patient who is ready to go (and one who needs a little more “love”) is in how they ask their first question on […]

This one is a recording of a great discussion that took place during my recent 3-Day Marketing Bootcamp in New Orleans… It’s the morning of day 2 - listen in as the room reflects on the learning that took place the day before, specifically the importance of picking an ideal client, giving you the bets chance of being successful. What does that mean? It means that so many businesses decide who they want to work with based upon their own hobbies and interests. That’s fine - but you […]

This one comes to you on the back of an incredible few weeks touring around the US, promoting the new "Cash Club" community, launched on the back of the Podcast (Full details here: www.ptprofitacademy.com/cash-club)… In that same time I’ve interacted with 100’s of PT business owners and I’ve been able to reflect upon the conversations - nearly all to do with how their businesses are performing "below par” and what can be done about it... “How do I get more profit?” is an […]

In this one I answer a great question I was recently asked by a Chiropractor from New Jersey: “Why do so many cash-pay clinics struggle to scale?”… I thought long and hard about the answer (a sign of a great question!) and in this episode I share with you the “7” reasons why I believe that clinics might struggle to “scale”. The answer is much deeper than what most people believe is the reason - which is usually just “a lack of patients”. Sure, a lack of marketing is […]

This week in my media office we’ve been preparing the video and audio from the incredible 2-Day Sales and Conversions Bootcamp that took place in San Diego in December (www.ptprofitacademy.com/sales). This audio experience is the first part of day 2's opening session - you’ll hear me reflecting on what the “65" PT's in the room learned the day before… Specifically: what and how people really buy from a PT… the problem that we should be solving first… how to overcome an objection […]

This one is from my most recent UK Mastermind held at my clinic in January… Whenever I hold these events at my clinic I use the opportunity to bring my key-members of staff into the room and let them share their perspective on the things that we do to make the 'Paul Gough Physio Rooms' so profitable. In this one, I brought in Vicki Smith. If you are not familiar with Vicki, she manages the clinic for me (and also gets heavily involved my coaching and mentorship programs). Listen in to hear […]

This one is a segment from a recent Mastermind 2-Day Meeting, that I held at my clinic for a group of top UK physio business owners. You’ll hear me talk candidly to the room about how, when it comes to “culture”, you quite literally, get what you tolerate! If you tolerate back-biting or gossiping in your office, you’ll get it. If you tolerate employees arriving and leaving early or late, you’ll get it. If you tolerate another week without coaching your staff, you’ll get what you […]

This one is a warm-up to an exclusive online program that is starting in a couple of weeks - my “PT Business Growth School” Program which is all about how you create the right systems in your business in less than 6 weeks. www.ptprofitacademy.com/growth-school . The episode highlights the importance of "LEVERAGE" - and how, if you want to move from a tired and stressed operator of your clinic - to a happy and more profitable owner of your business, that you are in control of, then you are […]

This one is about recognizing that certain things in your business - things that once gave you a predictable rush of gratification or excitement - won't do that forever. But that does not mean they are not important. "Getting Rich Is Boring" is something that I brought to your attention in Episode 24 - it has been one of my most listened to episodes. But I am not 100% sure that everyone who listened will have taken to heart what it really means... The problem with "Getting Rich Is Boring" […]

This one is a ‘sneak-peek’ of the type of business coaching that I give in my “4% Club”, Mastermind Program… (To join Paul Gough's Mastermind, go here: www.ptprofitacademy.com/mastermind) So many of you are getting in touch to ask what is involved in the Program that I am letting you in on “45” minutes of one of the weekly calls that I do with my amazing group of now 60+ business owners that makes up part of the program… This call was all about getting from where you are now - […]

In this episode, I reveal how I was able to spot a bad habit that had crept into my business - just by keeping a closer eye on the clinics KPI’S. I noticed a drop in the average visit and the amount each patient was spending and I was able to track it back to the physio's NOT doing a great job in the initial evaluation… In this episode watch and learn as I talk to my staff about getting the first session right - and how if you do (get it right), it sets the scene for a very healthy […]

It is just about the end of 2017 and so I decided to spend a full day thinking and reflecting about what I had learned in 2017. I asked my self this growth question: “What do I know more about now that I did not know 12 months ago?” ...and this podcast episode is what I came up with. On this one I cover what I consider to be the most important lessons that I have learned either my self directly - or through the clients that I work with in my Mastermind program who own Physical Therapy […]

So this one comes on the back of spending two days at my Sales and Conversion Bootcamp in San Diego - with 63 PT Business Owners. The whole focus was on getting better at sales - and ultimately converting more cash-pay patients at higher prices... To be successful in your cash-pay clinic, it’ll really come down to how you answer this question: “How do you get someone happy to pay MORE (and in cash) for something that is easily (or freely) available cheaper elsewhere?” The answer? […]

It’s that time of the year when I am beginning to think about my Marketing Plan for 2018 (...have you got yours?) As well as spending 3 days on my “ANNUAL PLAN” (with all my staff where we cover all aspects of the business and set goals for all departments…) …I also dedicate a full 3 days crafting a “MARKETING PLAN” that will act as a “GPS” taking me directly to my financial goals in 2018. I think It’s important to have a plan. "Why? Because if I can not make it work on […]

This one is recorded live in front of a packed room in Clearwater, Florida, choc-full of America's top Physical Therapy Business Owners looking for Marketing Strategies... Listen to the entire keynote that Paul Gough presented on "How The Worlds Most EFFECTIVE Physical Therapy Business Owners Think and Work"... If you are new to Paul Gough's work in helping Physical Therapy Business Owners improve their Business and Marketing Strategies, go to his website for more: www.paulgough.com/podcast […]

This Podcast is fast becoming a log of my “awareness”, “memos”, “notes to self” - a digital record of where I was and what I was thinking at that phase of my life. All pretty powerful stuff that I am so happy to be able to share with you… In that respect, this podcast serves me just as much as it does you and that is because before I hit record, I have to force myself to sit and think about what I want to share with you and that is always done best when I reflect critically on […]

It’s always my pleasure to be asked to come to your clinic and staff train - and when it is the home of Greg Todd, it is all the more exciting… I listened back to this episode on a flight from Orlando to Houston, Tx, the day after I recorded it and it is choc-full of even more valuable lessons than I remember giving… I spoke to "Team Renewal" for nearly an hour - and we covered a lot of things from why people really push back at our cash fees or prescription of care... why it’s […]

This Episode is for anyone who has ever made a decision that they later went on to regret… (So, literally, everybody! Lol) When you stop to think about it, the reason so many don’t get the level of wealth or income that they want is simply because they make STUPID decisions. I bet if you could rewind the clock 5 or 10 years and reverse all of the bad decisions you have ever made - you would be a lot richer or wealthier than you are today. I know I would. As I have heard it said, […]

This one is live from Manhattan where I spent the afternoon with one of the top clinics in NYC - “Prehab”… This turned out to be a great couple of hours meeting with the awesome staff of Prehab and I’m glad I’m able to share some of it with you… Listen in as I talk about why; just because they’re “higher earners”, doesn’t mean they have money available… why “care credit” puts people off… the reason most businesses take so-long to become successful… how to decide […]

So on this weeks show we are talking “KPI’s” - and more specifically, how I can get my staff more aware of what I want to us to achieve - and how each one of the KPI’s I have set, is actually effected… It is one thing to know your numbers - it is another to know what INFLUENCES how they appear. Basic cause and effect. The NUMBER you look at, that is the EFFECT. But the magic is understanding what CAUSES the number to appear as it does. As in, what is the driver or the activity that […]

So this episode comes on the back of an “issue” in my clinic, caused by a lack of communication in my office, about what the difference is between a “sports massage” and actually “getting physiotherapy”… We have had a few patients lately asking for one but not the other and we’ve realized that they’re not always sure what the difference is. The reason it is important? Because the PRICE is different - but there perception of what they’re getting can be that it all just […]

This one is epic - it is a recording of a live training attended by over 500 PT's and together we “blew-the-doors off” the stigma that comes with “selling in healthcare”… It’s for you if you are a cash-based business having difficulty with the, “Do you take my insurance?” question, or if you are just not that confident about selling your value or raising your rates… It’s most definitely for you if you consider yourself great at what you do FOR people (with your amazing PT […]

I recorded this episode to help you if you’ve ever suffered from the ‘emotional rollercoaster’ that comes with making big decisions in your business… It could be hiring or firing new staff, running a marketing campaign (that doesn’t work) or committing to moving to a bigger premises that feels risky! These things are just 50/50 judgements that we make and they can often send us to the moon if we get them RIGHT - or to the floor if we get it WRONG and neither is a healthy place to […]

Most business owners are wanting a higher income from their efforts - I get that. But if you keep focusing on a higher income without asking “how do I use this income to get wealthy” - then you will always be working for a living harder than you could/should be. Doctors, Lawyers, Dentists, high-flying CEO’s - a lot of them make a very good living. They have a high income but not many ever get to call themselves “WEALTHY”. They work very hard every day for their high income but if […]

In this episode we are talking about you, your leadership skills and your company culture - as well as the importance of developing your staff as “people”. As your business grows, new stresses arrive… It becomes less about worrying where the new patients will come from, and more about finding and retaining the right staff. I’ve helped countless numbers of PT Business Owners grow their business from the ground up - and the one thing they never anticipate - no matter how many times I […]

I’m excited to share this one with you… It comes right on the back of EP20 of the Podcast when I said there are so many “headline-readers” in our profession that think things like Direct Marketing can’t be done - even though they have-not even tried it… Take “Insurance based” PT businesses for example - bizarrely, there are still a LOT of those Owners who think that “Marketing doesn’t work” in health care. That the only way to get patients is to chase referrals from […]

So there’s a LOT of “BS” out there about how PT businesses should be run - most of which usually comes from people who don’t run successful businesses, (ironic!). This profession is RIFE with “headline readers” who will fuel hear-say about what works in business - or place limits on what can be done in business - and it gets said so many times that people begin to think that it’s actually true… This podcast directly challenges most of what many PT’s believe to be true […]

This Audio Experience is an intimate recording of “Vicki” teaching a group of Top UK Physio Business Owners (at a recent Mastermind Event I held at my Clinic in Hartlepool…) Every 3 months I get together with a group of Top Business Owners (invitation only) - and because it’s held at my clinic, I take the chance to bring some of my amazing staff into the room and let the questions fly about what we do here day-to-day, and explain how the business operates so well without me… Vicki […]

“I’m ‘stuck’!” That’s what one frustrated Physical Therapist told me recently who wants to see more patients at her clinic, but the problem is, she doesn't have the money to spend on Marketing to make it happen! It’s a horrible position to be in. You don’t have the patient volume you want - and you know the solution to that is more Marketing, but you don’t have the thing that you need to be able to do it - the patients coming through the door who would give you the extra […]

When the boss is away - the staff DO NOT get to play!… So last week I was vacation with my kids - I spent 10 days in the beautiful Island of “Tenerife” (South of Spain) and when I am not in the Physio Rooms, it is business as usual… Watch EP42 Here. And that absolutely includes the training that we do to ensure that our assets (my staff), are at the top of their game. Every Wednesday at 9.00am training takes place - with or without me - and given that I was in a sunnier climate […]

It's been asked this question literally “100’s” of times in the last few months - “Paul, are Back Pain Workshops dead?”… …as in, are the old-school “Back Pain and Sciatica” Workshops still effective?… My answer?: “I don’t think so!" Sure, one or two lucky PT's are still able to make Workshops “work”, but on the whole, we are definitely witnessing a decline in their effectiveness, and on this Podcast we debate “the death” of the 'traditional' Workshop […]

A reason, I believe, that so many Physical Therapist's are running into resistance from patients not-so-keen to pay out of pocket (or sign up for a full plan-of-care) is often because the ‘words’ they are using DO NOT mean enough to the patient they are trying to motivate into giving up their time and money… Remember - business is about SOLVING PROBLEMS and we will be rewarded as business owners for our ability to motivate more people to give us their time and money than the other PT […]

I love speaking in front of big audiences - and was thrilled to be invited as a Keynote speaker at Greg Todd’s “SSPT Live” Event recently in Florida, where the room was PACKED and the energy was HIGHH! This is one I think you’ll want to listen to more than once - I cover what I believe to be the most important skill set needed to be successful in business, how you communicate your value and the fundamental mistakes that business owners are making with their Marketing… I start the […]

This Episode of the show is about how we improve the Marketing for our new Balance and Falls Classes... ...but more than that, it's about having the confidence to just start something and improve it when you get the results. You're going to learn about how I use what the participants of our early Balance and Falls classes SAY about our classes to improve the Marketing to bring in more attendees in the future. Marketing is really easy - so long as you're in touch with what your ideal […]

In this Episode of the Paul Gough Physio Rooms show I continue my conversation about “Discovery Visits” - and how to convert more of them! This week, I bring my Physio Team’s attention to the important concept of making the patient aware that their problem is a familiar one to us - specifically, to use words “we hear this story all the time”! Those are 7 magical words that used together make a patient feel as though they are in a safe place - a place that someone else, who is just […]

If you want to make Direct Marketing work, one of the things you’re going to have to get good at is increasing conversions at something that I call “Discovery Visits” or "Free Tasters"… These sessions act as the “bridge” in-between your Marketing Campaigns - and your prospective patient actually paying for a first session. They’re super important - because it’s almost impossible to make Marketing from Facebook, Google or Social Media work if you are not offering something […]

I kick off every financial quarter with a Private Mastermind Meeting with some of the best business owners in the world… It's the end of my “Q3” Meeting and I’m driving back to my home town of “Hartlepool”, reflecting on my learning from the event. I think the biggest thing I learned this time was the importance of “strengthening your assets…” Assets put money in your pocket - and when you bring your attention to what your assets actually are - and duly strengthen as needed […]

Here's a new Episode of the Paul Gough Physio Rooms show... …this one is filmed on location at Seaport Village, “San Diego”. In it, I talk openly about the primary reason for the Marketing activity that I do at my clinic. While everyone is talking about using Facebook or Google to “get new patients” and then is left wondering why it doesn’t work, or blaming the company responsible for setting it up - I have a completely different reason for running my ads. Want to know what it […]

“How To Deal With Hassle Clients Who Are Not A Good Fit For Your Clinic” | EP:036 Here’s a brand new edition to the Podcast… Because so many people have told us they’d like to be able to listen to the Paul Gough Physio Rooms show on the go - we’ve taken note, and made it available for you to download on audio. This is the first episode of the show(episode 36)going up on the podcast filmed live from my clinic, the Paul Gough Physio Rooms - so now you can listen in while you’re […]

Everywhere I go people talk to me about “systems”. What’s more, they all want to know what I think about “Infusionsoft” - the CRM software that I use to quite literally, RUN the entire Paul Gough Physio Rooms. I’ve spent years looking for the right software to run my business and I’m pleased to say that I found it in Infusionsoft. Truth be told, I couldn’t live without it and it’s the single piece of automation technology that has allowed us to scale so rapidly over the […]

In this Audio Experience I talk a little about Facebook - and how it’s changed so rapidly lately as a source of new leads for a Practice… As well as that, I talk about how in the world of Direct Marketing, it is becoming increasingly more difficult to pin-down EXACTLY what activity you did, was responsible for the call… That doesn’t mean it isn’t working - it’s just getting harder to track. Big difference. The DANGER of that is this: it’s tempting to run an ad and if you […]

On this Audio Experience I create a Marketing Campaign, and specifically, the “hidden language” that is required to make any Campaign a success. It’s recorded live at an event I hosted recently - and I use the example of a “CrossFit Box” that to me, and the majority of the people seeing the ad, wouldn’t mean a lot to (as we are not all “CrossFitters”)… However, if I was a “CrossFitter”, then it would be a pretty powerful signal that the thing that is being offered in […]

This episode of the Audio Experience is about raising rates - and how to do it by following the “P+E = Logic Formula” that I have lived by since I first studied it… This is one of my favourite audio clips - as it features two PT’s in the same room with me (at my 3-Day Marketing Event) whose clinics were just two blocks away from each other in the D.C Area… and yet, both were charging wildly different prices! One PT had a cash-pay rate of "$135” - the other, she was charging […]

In this one I share an insight into how I am better able to justify being away from my family whenever I have to attend an event or a seminar… I do a lot of travelling - often transatlantic - and I am always fighting with obvious “pain” of leaving my kids (and business) whenever I have to spend days away at a seminar or an event - even though I know it is necessary for my personal development and business growth and that means it will inevitably benefit my family as a whole. In the […]

This one is a live Audio Experience from a 3-Day Marketing Event I did In Alexandria, VA, recently with 10 amazing PTs… Listen in as you hear me talk about how I risked a “small chunk of downside” - for a “huge potential chunk of UPSIDE” - when I made the decision to flip my business from one that was “waiting for the phone to ring” all day - to one that meant our Marketing focused more on getting Leads and Converting them (Lead Generation Marketing). As I moved over to this […]

Something pretty big is happening at the Paul Gough Physio Rooms right now - and it's a shift in the way that we are using the combination of multiple marketing media to bring patients to my practice - I call it "The Wheel of Engagement" and although I've briefly touched on it in previous episodes of the Podcast, this is the Method explained in more depth than ever... it's a recording of a Webinar that I held recently in which over 1000 PTs attend - here it is in full for you to catch up on and […]

This is a highlight from a recent Mastermind Coaching call that I did with my amazing group… …and in it, I talk about what I believe to be the biggest opportunity for significant business growth - and that’s in the “Follow Up”! I coined the phrase “The Fortune Is In The Follow Up” because I see so many businesses who, if they just took the time to follow back up with people who made inquires but didn’t book, dropped off, or didn’t show up after they booked, they would be a […]

I love this question - simply because it really starts to separate the “solo-practitioners” - from the “business owners”.  In the beginning of growing a business, no body really thinks about anything except paying the bills.  At first you want to survive, then you want to enjoy some breathing space - and hopefully a couple of years later, you want to enjoy the fruits of your profits with a nice take home pay that lets you live the life you want.  And all that happened to me - […]

I recorded this one for you following on from a “Facebook Live” that I did on the same topic… Talking about how to use technology to beat “THE MILL” like PT Clinics seemed to really hit home with my Facebook Community so I decided to extend what I had to say on the topic - and put it on this podcast for you. What’s important for you to understand is “what technology” actually is - and it’s things like Facebook, Instagram, Blogs, Infusionsoft etc - all these incredible […]

This is Part 1 of a Keynote that I gave on the very last day of my epic 7 week tour across the US - it was for the “Washington State Private Practice Section” at their 2017 Annual Conference held this year in the gorgeous little town of “Chelan”. The top-brass at W.S.P.P.S wanted me to speak about my experience of growing a private business in a country with a completely free socialist health care system - and the information I shared was well received by all 150+ PTs Biz Owners in the […]

Even as my schedule gets busier - and my days get crazier - I never stop doing the one thing that excites me the most and that’s learning how to solve problems in my business… This episode catches some of that and was recorded live while driving home immediately following a 2-Day Mastermind Event that I attend in the UK at the beginning of every financial Quarter. I sat for two-full days with 7 other top business owners and at the end of presenting my big strategic problems - each of […]

This Keynote marked the start of a 7 week trip that took me from London > Austin > San Antonio > New Mexico > San Diego > Las Vegas > Phoenix > LA and up to Seattle! I got face-to-face with 1000’s of PTs (…and the worlds best Chiropractors) and over the next few weeks I’ll be sharing with you some highlights from the many talks that I gave…  This is one of my favourite ever Keynotes because it was given to a room packed-full of Physiotherapists AND Chiropractors […]

You’re about to listen to a snippet of another keynote that Paul gave to a group of PT Business Owners, live in Las Vegas. And in this Audio Experience, Paul introduces you to what he calls “The Wheel of Engagement”… the process by which you use multiple marketing Media to bring more new clients to your clinic. If you are using Facebook or Instagram, Google, or Email - or any other Media to interact with your patients - it’s important to know HOW to leverage each of those […]

In this Audio Experience Paul talks to you about how to help your patients - and staff - ask better questions. That might sound strange, but it’s true that most human beings don’t know how to ask questions when they are given the chance - and that’s a problem for Practitioners and Business Owners. Think about it - how many times do you ask someone “do you have any questions for me?” and they mostly tell you “no”… yet, deep down inside you know that they most likely do - they […]

Some PTs are still hanging to the arrogant notion that health-care professionals like us, “shouldn’t have to Market” for their clients. I have ZERO respect for anyone who thinks that way as it comes from a complete lack of understanding (pig ignorance!) of what Marketing actually is - and why it plays so a vital role in lowering chronic pain. Marketing is simply about building relationships - human to human - and helping people to make decisions. The reality is that the profession has […]

Every successful Physical Therapy Clinic has one thing in common - they are able to command DRASTICALLY higher prices than their competition. They are not only able to charge higher prices than most - they’re able to do it without the fear of loosing any patients. At my own clinic - the Paul Gough Physio Rooms - we are charging the equivalent of “$150” for a visit. When most of the private physio clinic owners in my area are charing “$60” equivalent (at best)… So how can we […]

Listen in as Paul shares with you a segment of a recent 3-Day Marketing Event that he hosted in San Antonio... Listen right to the end to find out how to create a Marketing Plan that would help you leverage the attention that comes with big events happening in your niche such as the "CrossFit Open". Even if you are not targeting patients in the CrossFit community, the HOW you create a Marketing Plan for YOUR clinics niche, is exactly the same and you will learn a lot from this. […]

Audio Experience: Here's a new addition to the Podcast - it's the "Paul Gough Audio Experience" and on this first upload I'm sharing with you some highlights from my recent Mastermind Coaching calls. I start with an explanation of how to motivate people to respond to your marketing ads and helping you to understand the journey that your patients go on to get to you...PLUS, finding your patients real internal goals for coming to see you...

Welcome to Episode 15 of the Podcast. In this Episode I share with you insights from my recent 3-Day Annual Planning Event. It’s January, and I’m fresh from spending 3 entire days with my Team - Planning our success in 2017. I’m a big believer that if you want to be successful, you’ve got to PLAN for it. Too many people are hoping and wishing - some even praying - but there’s not much strategic planning going on and no clear path to the goals. Of course, you need to EXECUTE on […]

Episode 14: KEYNOTE: Recorded Live Inside a Top Las Vegas PT Clinic In this 14th Episode of the Physical Therapy Business School Podcast I share with you a recording of a KEYNOTE that I did for the incredible staff of “Fyzical Therapy and Balance Centres” of Las Vegas. "RJ Williams" is the Manager of the clinic and he asked me to talk to all of the staff - admin and PT - so that they could better understand the changes that the our profession is living through - with the goal of being […]

In this episode (13) I talk about the need to build a business that factors in that people are at different points in their decision making process… This episode highlights the need for you to consider that NOT every single person suffering with low back pain is equal… Not everyone is comfortable or happy with starting a relationship with you with a 60 minute session - or at the same level of financial commitment - as the next person. And yet that’s how most businesses operate. One […]

One of the benefits of getting face-to-face with my community (during my recent Impact Tour) is that I get to hear about the challenges and obstacles that you are living with - first hand! And one of those challenges - or complete obstacles - is the resistance that we can face from the people closest to us when we are trying to grow! Can you relate?? It could be that you are thinking about quitting your job or starting your own clinic, OR, you want to go big and scale what you’ve got… […]

Episode number 11 of the Pt Business School Podcast is about how “words in the right order” help people to make better decisions… A guy named “Donald” has just influenced 60+ million Americans by doing it - so there might be something in it for us to learn from. Now, from the moment “Trump” arrived in the race, I knew privately that what we were seeing was something different… …he is the first “professional marketer” to enter the race for the White House - and he’s […]

The study that this is featured in this Episode is by: “Mckinsey & Co.” and involved over 11,000 people. Go to the findings here: http://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/debunking-common-myths-about-healthcare-consumerism Books mentioned in the show are by the author and business coach Dr. Joseph Michelli - someone who I have long since studied and implemented much of his teachings about how great companies got great, into the Paul Gough […]

In this Episode - 009 - I interview Andrew Vertson… …Andrew is an ICONIC figure in the US PT Profession - regarded by most as the “go-to” guy when it comes to Practice Management and Metric advice. Andrew has quite literally been there, seen it - and DONE IT. He is a great PT who managed to take the leap to successful business owner, and having started his clinic from NOTHING 20+ years ago, now runs a $1m + 3-clinic practice in Orange County, California. Andrew has “managed” […]

Welcome to Episode 8 of the Physical Therapy Business School podcast… …this is an episode in which I talk about how to “make sense” of the marketing process - and help cash PT’s see how they can use their marketing to help people make better decisions about their health. I share quite openly how I compete with a completely free socialist health care system… …and how the secret to direct marketing success in any profession, no matter what type of “clinic” you are, is NOT to […]

On this Episode I start to answer YOUR questions… …and two of them include: 1. “Is it a good idea to get patients to pay up front for all of their sessions?” - Oliver Cook, UK. And 2. “Is it a good idea to work under someone to learn better clinical skills FIRST, before you open your own practice?" - Anonymous, LA. The questions are great… …and the answers I give might surprise you a little - especially the one about working “under someone” to learn ... See, […]

Welcome to Episode 6 of the “Physical Therapy Business School” Podcast… In this Episode I get to interview Dr. Jarod Carter – founder of Carter Physiotherapy in Austin - and host of the hugely popular Cash PT Podcast. Jarod is a someone who epitomizes what this show is all about… …he’s a stunningly successful practitioner – his own schedule is always jam packed with clients and has been for 5 years. He’s now changing “hats” - and is in the middle of transitioning […]

In this Episode of the Physical Therapy Business School Podcast I’m joined by a very special guest… …Her name is “Vicki Smith” and she was the FIRST and remains the longest standing staff member of my own practice. She’s now the REAL boss of the Paul Gough Physio Rooms and has been with me for 8 years now. In that time she has witnessed a LOT of changes to my business, the Paul Gough Physio Rooms… We’ve re-invented ourselves from a clinic that was 80% reliant upon referrals […]

On this episode of the show we talk “GROWTH”… …and specifically the 4 questions that knowing the ANSWERS to will help you grow much faster. Thee’s a great saying: “Smart people have great answers, genius’s ASK great QUESTIONS” When I started to ask my self these 4 questions - and particularly questions 1 and 3 - I found that I was able to grow my own business much faster and with much more ease. We cover a lot of “marketing 101” in this episode again - and we’re […]

In this Episode I interview one of the biggest and most famous names in the US Physical Therapy community… …”Jerry Durham” (of San Francisco Sport and Spine PT) joins me on the show after we just spent two days together in “Detroit”. Specifically, we spent two days “masterminding” and “strategizing” with a client of mine “Oliver Patalinghug” (of Restore PT, in Rochester Hills) and on the call we discuss of the most important things we learned from our trip. This […]

In this episode we talk about the “FLATLINE”… …the single most common reason why so many clinics get STUCK when trying to grow. We’ve all been there… …We open the doors on our clinics and we get those first few referrals from word of mouth recommendations, friends and family - perhaps the local doctor sends you some of his patients and for the first two years, everything is looking good. The database and patient numbers are growing nicely… Then all of a sudden, you get […]

In the run up to the airing of the first episode, we asked hundreds of PT’s for the questions they wanted answers to… …and the overwhelming majority asked for something to do with “MARKETING” their practice. So, in this very first episode of the “Physical Therapy Business School” Podcast we lift the hood on MARKETING and discuss why almost every business out there is overlooking the huge amount of patients who WOULD get physical therapy from you - if only they had more […]